Meet Julie Reisler

Julie Reisler is a mentor and master transformational coach with over ten years of coaching experience and a master's degree in health & wellness coaching. Julie is the founder of the Life Designer® Coach Academy, a coach mastery training certification program, host and founder of the You-est You® Podcast, with 300+ episodes, and author of Get a PhD in YOU. Julie has been featured in Forbes magazine, MindBodyGreen, The Chopra Center, and Thrive Global. She is also a prominent teacher, course creator, and guide on the popular app Insight Timer and is on the faculty at Georgetown University in their coaching program. Make sure you take Julie's Free Intuition Test to find out your intuitive superpowers to manifest your dream life at juliereisler.com/freequiz. To learn more about Julie and how she might support you on your You-est You® journey, go to juliereisler.com.

 

Hello brave dreamers! I really hope that this special 300th episode celebration will illuminate and remind you of the sacred gifts already within you, ready to be expressed. I brought in my dear friend, Rev. Frances Fayden, podcast host, author, and interfaith minister, to have a deeply honest and raw conversation about what it means to step into a greater mission of service, leadership, and influence. While my journey started with a commitment of doing one weekly episode for a year, I stayed the course because of the blessing to interview leading experts and prominent leaders who share their hearts, experience, lessons learned, and wisdom. It has been a gift to host this show, and I hope and pray that whatever episodes you've listened to have added expansion, upliftment, and greater possibility in your own life.

 

 

To Compare Is To Despair

One of my greatest lessons has been to stop comparing myself to others and taking others off the pedestal, no matter how well known they might be. Pedestals are dangerous as they create a 'better than' mentality, and as you know with the You-est You concept, no one is better than another. Instead, some have planted their seeds earlier or at different times than you, and often we're seeing the finished byproduct that might have been planted years ago. Additionally, in interviewing a wide range of spiritual leaders and influencers, I've been reminded that the goal is not to be anyone else's version of your You-est You. Yet, rather it's to get inspired and moved by another's story, journey, and lessons learned to tap more deeply into your own authenticity. Pedestals don't belong in this journey of deeper self-exploration and self-compassion. I'm hoping that as you tune in, what's being reflected back to you is what's possible when you follow your greater vision and dream. That's why I think of you (and myself) as brave dreamers. It takes tremendous courage to express and become your You-est You. I'm grateful you're here and would love to hear how you're taking other people off pedestals so that you can see your own divinity staring right back in your very eyes. Rather than compare, get inspired and know whatever you're hearing is an example of what's possible. 

Learning To Expand Your Visibility

One of my biggest lessons over the 300 episodes I've recorded has been to let go of the fear of judgments, of what others might say about me, and about my own inner judgments, especially given so many episodes have treaded into territory that I might have shied away from in the past. I'm learning that the most important thing you can do is stay true and authentic to your own truth. To come from a place of unconditional compassion and heart and trust that it's safe to be more visible and share my thoughts. We naturally crave connection at a deep level, which is most potent when being vulnerable and willing to be seen. I share this with those who might struggle with visibility or fear of being seen in a larger way. If you know in your heart you're up to big things and here to be a change-maker, it's imperative to start shifting the way you see your own visibility. Ways to do that are through community, finding a great mentor, coach, or friend who is on a similar path and can hold you accountable to your bigger dream. That's the first secret on how to become an influencer.

Impact Mentorship Program

After two years of dreaming up how to make a bigger impact with entrepreneurial women who want to birth their vision, I have finally decided to put together the Impact Mentorship Program. It's an intimate group I will be mentoring that will help others who want to write that book, give a TEDx talk or start a podcast. I'll be sharing my lessons learned, wisdom, and support to guide heart-led women looking to shine brighter and get on the world stage so they can become influences as well. For more information about applying, go to juliereisler.com/you-me.

Final Thoughts

Learning how to become an influencer is partly seeing yourself through a lens of love and being able to use what you once may have seen as weaknesses as strengths. Another is feeling the fear and doing it anyway. To commit and show up no matter how scared you are or how few people you think are there for you, because if your message is being heard by one person, know that it will only grow from there.  

 

Connect with Julie Reisler

 

• Website: juliereisler.com
• Facebook: Julie Reisler
• Instagram: @juliereisler
• LinkedIn: Julie Reisler, MA, ACC
• Twitter: @JulieReisler

 

 

Looking To Help Others Know Who They Are and Design Their Best Life?

If you are feeling a strong urge to help other big-hearted empaths get unstuck and design their best life, you've got to check out my Life Designer Coach Academy. It is a world-class four-month virtual live coach certification program that will give you proven tools, techniques, practices, and methodology to be a powerful coach. This coaching program is for aspiring and current coaches looking to fill in the missing pieces and gain confidence and mastery both in the coaching core competencies and the integrative health modalities from a mind-body science, positive psychology, and healing arts perspective. To learn more, go to juliereisler.com/certification.

Sacred Connection

As always, this community is a sacred, safe place built on love and acceptance. It was created to help you evolve and expand into your highest self. Please share your wisdom, comments, and thoughts. I love hearing from you and learning how you are being your truest, you-est you. Please join us in our Facebook group The You-est You® Community for Soul Seekers

 

Join host Julie Reisler, author and multi-time TEDx speaker, each week to learn how you can tap into your best self and become your You-est You® to achieve inner peace, happiness, and success at a deeper level! Tune in to hear powerful, inspirational stories and expert insights from entrepreneurs, industry thought leaders, and extraordinary human beings that will help to transform your life. Julie also shares a-ha moments that have shaped her life and career and discusses key concepts from her book Get a PhD in YOU.

Here's to your being your you-est you!

Enjoying the show?

For iTunes listeners, get automatic downloads and share the love by subscribing, rating & reviewing here!

*Share what you are struggling with or looking to transform with Julie at podcast@juliereisler.com. Julie would love to start covering topics of highest interest to YOU.

 

You-est You® Links:

• Subscribe to the Podcast 
• Learn more at JulieReisler.com
• Become a Sacred Member at the Sacredology® Membership
• Join The You-est You® Community for Soul Seekers on Facebook
• Subscribe to Julie’s YouTube Channel
• Book Julie as a speaker at your upcoming event
• Amazon #1 Best selling book Get a PhD in YOU
• Download free guided-meditations from Insight Timer
• Julie’s Hungry For More Online Program (10 Module Interactive Course)
• 15 Days Of Gratitude To Change Your Life on InsightTimer

Jack Lee Matthews Founder and CEO of Fansplan discusses mentorship, mindset, the power of belief, and reaching for your full potential. He discusses the importance of mental health, and speaking your dreams- more at www.fansplan.com

* Become an All Things Therapy patron and help this community grow by going to www.patreon.com/allthingstherapy

Jack Lee Matthews Founder and CEO of Fansplan discusses mentorship, mindset, the power of belief, and reaching for your full potential. He discusses the importance of mental health, and speaking your dreams- more at www.fansplan.com * Become an All Things Therapy patron and help this community grow by going to www.patreon.com/allthingstherapy

Andrew Cameron interviews Jake Adam Davey Instagram Expert. Jake’s journey is an inspirational & informative one, giving us an insight into why he transformed his thinking & direction to leave the teaching field to generating millions of followers on Instagram & becoming an Instagram expert, following his newfound passion whilst making a successful living online. Jake outlines 6 simple steps to grow your Instagram account to 10000 followers and beyond.

Free Digital Marketing Meetup:

Learn how to start or grow your business online with successful guest speakers & trainers
https://www.meetup.com/free-digital-marketing-training-online-social-media/

Jake's Free Instagram Webclass Training:

How to Build a Magnetic Brand, attract Thousands of Highly Engaged Instagram Followers on Demand and convert them into Leads and Customers for your business!
http://bit.ly/2Y6NGm6_IWE_Instagram_Webclass

Instagram Engagement Network:

How to increase your likes,comments & instagram followers
http://bit.ly/3sScnRx_Instagram_Engagement_Network

 

 

Let’s Talk About Becoming an Influencer

Did you know that you are an influencer?

You are!

Being an influencer isn’t about the followers, likes, and shares on Instagram.  It’s about solving a problem for the community that knows, likes, and trusts you.

In other words, if you are building an audience that engages with you, you are an influencer.

Jenny Melrose, author of Influencer Entrepreneurs is here to give us all the details on being an influencer; the framework, how to pitch sponsors, blog, and grow an audience to make more money online.

About Jenny

Jenny is a former reading specialist turned influencer blogger, turned author, and business coach.   Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands.   Combining her passion for teaching and her experience creating content, she is now an author, podcast host, and content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.

Influencer Bloggers

The first step is to build an audience that engages with you.  If you don’t have an audience that engages with you, you will not be able to attract sponsors and affiliates.

Understand your position is in the marketplace.  Know what your audience is looking for.  Sponsors want to understand your audience, so you have to know them well.

When you pitch sponsors, you must include the goods they will receive, i.e. blog posts, social media posts, etc.  The posts should show how you authentically use the products to build the know like and trust factor.

Pitching Sponsorships as an Influencer

Understand the marketing place and know your audience.

Make a list of products that you know, use, and love, that you have in your pantry or makeup cabinet.  Show the brand how your audience is the right fit for them.

Know how many followers you have on social media, how many readers you have, etc.

Building an Audience

Know who you want to attract.  Know your personal avatar and understand what she doesn’t, where does she shop, what is she looking for. Your avatar is often you three years earlier combined with your best friend.   The best friend piece is there because she’s the one that is going to call you out and tell you if you wouldn’t really say what you are saying.

Then, create your content and talk to your audience that you are looking for.

The Difference Between and Audience and Followers

Followers are just that.  You can buy followers.  You can do the follow/unfollow game on Instagram.  But an audience is the number of people with the engagement included.  You are actually having conversations with them and they are engaging with you.

Build a connection so that they are more likely to take action.

Blogging

It’s content that we own, it is evergreen, it can be repurposed, and can drive traffic to your website.

How do you build an audience by blogging?  When you create content and use keywords, people can find you when they search for something.

Title your posts and use keywords and phrases that people are searching for.   What is your audience going to type in the search bar?  That keyword/keyphrase should be in the title and throughout the blog.

Tools to Identify Search Terms and Key Words/Phrases You Should Use

Uber Suggest

SEM Rush

Ask the Public

Use keywords that are more specific to get a range of searches from 500 to 5000.  Not, 25,000 because then you won’t rank for those.

Put yourself in your audience’s shoes and use keywords they will use.

Instafamous

Being an influencer is not about being instafamous.   It is about influencing someone to take action, which starts with creating connections so that they will take that action.  Influencing is not about a hard sale.   When influencing, you are building a connection and listening to what your audience needs and then giving them the opportunity to take action.

Pitch Perfect Pro

Jenny’s signature online course.

The Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business and Making More Money Online. 

Jenny’s 4 Step Framework - PACK

Positioning

Understand the problem you solve and know your audience.

Authenticity

Do you truly believe in the product you are talking about?  When you are authentic, you build connections. Your audience wants to see the reality of your life and the products you use. This is how people get to know like and trust you.

Confidence

We assume that women are born with confidence, but they are not.   This isn’t true.  Confidence is a skill, something you have to build on.  You may have to fake it until you make it.

Kindness

Even businesspeople should be kind to each other.   Collaborate and build each other up instead of competing against other women.  Don’t think of scarcity and competition.   Understand that you fill the marketplace a certain way based on your positioning.   Raise other women up.

The Number of Followers

The industry standard for the number of followers you need to become an influencer depends on your niche.

If you have a really specific narrow niche, you will have fewer followers.

The rate that you can charge for sponsorships based on Instagram follower numbers is:

For every 10,000 followers, you can charge $100 per post, per story, and maybe a little more for a reel because they take longer.

If you have 5,000 followers you can charge $50 per post, per story, and again, maybe a little more for a reel.

For a 30-day time period, your blog and other social media platforms will also come into play.

For 2,500 followers you can charge $25 per post, per story, and again, maybe a little more for a real.

Give sponsors a package price.  For example, one package price for a blog post, 3 social shares, a Pinterest Pin, and a story on Instagram.

If sponsors come back and say they don’t have a budget, which they’ll say every single time, and if they don’t say that, you aren’t charging enough.  If they come back and negotiate that means you are in a good price range.  And if they come back and say we have to go down $100, then you take something out of the package so that it is still valuable for you and your time.

 The Hate Rate

Jenny suggests, to be aware of the hate rate.   The hate rate is the rate at which you will hate yourself and the content you create because you’ve gone too low on your price.  You need to know your hate rate so that you are getting paid for your time and you don’t start resenting creating content for sponsorships.  This is very specific to individuals.

Micro-Influencer

Sponsors still find value in influencers with a smaller following.  Jenny never had more than 10K followers on Instagram when she had her blog and she was still making $1500 per post and $10K per month just in sponsorships because she created long-term contracts with sponsors.

The key is to be able to show sponsors your numbers across all of your platforms.

Having a strong personal brand tied to your business are the influencers who do the best.

Learn more about your host, Robyn Graham, click HERE.

To learn about The Brand Marketing Insider by Robyn Graham, click HERE.

Join the Brand Marketing Insider Facebook Group HERE.

Book a Brand Marketing Strategy Session HERE.

Ask Me Anything HERE.

Connect with me, Robyn Graham:

Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest

Learn more and connect with Jenny:

Website: https://jennymelrose.com

Facebook: https://www.facebook.com/jennymelrose1

Instagram: https://www.instagram.com/jenny_melrose

Podcast: Influencer Entrepreneurs with Jenny Melrose

Let’s Talk About Becoming an Influencer

Did you know that you are an influencer?

You are!

Being an influencer isn’t about the followers, likes, and shares on Instagram.  It’s about solving a problem for the community that knows, likes, and trusts you.

In other words, if you are building an audience that engages with you, you are an influencer.

Jenny Melrose, author of Influencer Entrepreneurs is here to give us all the details on being an influencer; the framework, how to pitch sponsors, blog, and grow an audience to make more money online.

About Jenny

Jenny is a former reading specialist turned influencer blogger, turned author, and business coach.   Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands.   Combining her passion for teaching and her experience creating content, she is now an author, podcast host, and content strategist that helps entrepreneurs better understand their messaging and unique position in the online space.

Influencer Bloggers

The first step is to build an audience that engages with you.  If you don’t have an audience that engages with you, you will not be able to attract sponsors and affiliates.

Understand your position is in the marketplace.  Know what your audience is looking for.  Sponsors want to understand your audience, so you have to know them well.

When you pitch sponsors, you must include the goods they will receive, i.e. blog posts, social media posts, etc.  The posts should show how you authentically use the products to build the know like and trust factor.

Pitching Sponsorships as an Influencer

Understand the marketing place and know your audience.

Make a list of products that you know, use, and love, that you have in your pantry or makeup cabinet.  Show the brand how your audience is the right fit for them.

Know how many followers you have on social media, how many readers you have, etc.

Building an Audience

Know who you want to attract.  Know your personal avatar and understand what she doesn’t, where does she shop, what is she looking for. Your avatar is often you three years earlier combined with your best friend.   The best friend piece is there because she’s the one that is going to call you out and tell you if you wouldn’t really say what you are saying.

Then, create your content and talk to your audience that you are looking for.

The Difference Between and Audience and Followers

Followers are just that.  You can buy followers.  You can do the follow/unfollow game on Instagram.  But an audience is the number of people with the engagement included.  You are actually having conversations with them and they are engaging with you.

Build a connection so that they are more likely to take action.

Blogging

It’s content that we own, it is evergreen, it can be repurposed, and can drive traffic to your website.

How do you build an audience by blogging?  When you create content and use keywords, people can find you when they search for something.

Title your posts and use keywords and phrases that people are searching for.   What is your audience going to type in the search bar?  That keyword/keyphrase should be in the title and throughout the blog.

Tools to Identify Search Terms and Key Words/Phrases You Should Use

Uber Suggest

SEM Rush

Ask the Public

Use keywords that are more specific to get a range of searches from 500 to 5000.  Not, 25,000 because then you won’t rank for those.

Put yourself in your audience’s shoes and use keywords they will use.

Instafamous

Being an influencer is not about being instafamous.   It is about influencing someone to take action, which starts with creating connections so that they will take that action.  Influencing is not about a hard sale.   When influencing, you are building a connection and listening to what your audience needs and then giving them the opportunity to take action.

Pitch Perfect Pro

Jenny’s signature online course.

The Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business and Making More Money Online. 

Jenny’s 4 Step Framework - PACK

Positioning

Understand the problem you solve and know your audience.

Authenticity

Do you truly believe in the product you are talking about?  When you are authentic, you build connections. Your audience wants to see the reality of your life and the products you use. This is how people get to know like and trust you.

Confidence

We assume that women are born with confidence, but they are not.   This isn’t true.  Confidence is a skill, something you have to build on.  You may have to fake it until you make it.

Kindness

Even businesspeople should be kind to each other.   Collaborate and build each other up instead of competing against other women.  Don’t think of scarcity and competition.   Understand that you fill the marketplace a certain way based on your positioning.   Raise other women up.

The Number of Followers

The industry standard for the number of followers you need to become an influencer depends on your niche.

If you have a really specific narrow niche, you will have fewer followers.

The rate that you can charge for sponsorships based on Instagram follower numbers is:

For every 10,000 followers, you can charge $100 per post, per story, and maybe a little more for a reel because they take longer.

If you have 5,000 followers you can charge $50 per post, per story, and again, maybe a little more for a reel.

For a 30-day time period, your blog and other social media platforms will also come into play.

For 2,500 followers you can charge $25 per post, per story, and again, maybe a little more for a real.

Give sponsors a package price.  For example, one package price for a blog post, 3 social shares, a Pinterest Pin, and a story on Instagram.

If sponsors come back and say they don’t have a budget, which they’ll say every single time, and if they don’t say that, you aren’t charging enough.  If they come back and negotiate that means you are in a good price range.  And if they come back and say we have to go down $100, then you take something out of the package so that it is still valuable for you and your time.

 The Hate Rate

Jenny suggests, to be aware of the hate rate.   The hate rate is the rate at which you will hate yourself and the content you create because you’ve gone too low on your price.  You need to know your hate rate so that you are getting paid for your time and you don’t start resenting creating content for sponsorships.  This is very specific to individuals.

Micro-Influencer

Sponsors still find value in influencers with a smaller following.  Jenny never had more than 10K followers on Instagram when she had her blog and she was still making $1500 per post and $10K per month just in sponsorships because she created long-term contracts with sponsors.

The key is to be able to show sponsors your numbers across all of your platforms.

Having a strong personal brand tied to your business are the influencers who do the best.

Learn more about your host, Robyn Graham, click HERE.

To learn about The Brand Marketing Insider by Robyn Graham, click HERE.

Join the Brand Marketing Insider Facebook Group HERE.

Book a Brand Marketing Strategy Session HERE.

Ask Me Anything HERE.

Connect with me, Robyn Graham:

Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest

Learn more and connect with Jenny:

Website: https://jennymelrose.com

Facebook: https://www.facebook.com/jennymelrose1

Instagram: https://www.instagram.com/jenny_melrose

Podcast: Influencer Entrepreneurs with Jenny Melrose

Discover how to become an Instagram influencer.  Andrew Cameron interviews DazhaneLeah a fulltime Instagram influencer who has built a following of over 126,000 followers. We discuss how to become an inflluencer. How take massive action and follow your passion.  Have you ever asked the question "How do you get paid on Instagram?" Well, lets find out.

DhazhaneLeah's Instagram Account: https://www.instagram.com/dazhaneleah/?hl=en

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