Explore "howtostartanonlinebusiness" with insightful episodes like "105 ✧ What's Inside Wanderlover Business Academy 2.0", "#063 - From Newbie Freelancer to 6-Figure Design Studio, with Amy Kuo", "113 - EASILY start a podcast with Clubhouse replays and clips", "106 - Podcasting Secrets to attract your target audience and grow your online business" and "Episode 19: Ecommerce, where to start?" from podcasts like ""The Wanderlover Podcast", "The Simple Business Show", "Business Fabulous", "Business Fabulous" and "Mr Sam Baldwin's Podcast"" and more!
If you…
… Then this episode is perfect for you, because today’s guest has navigated all of those situations!
In this interview, my student Amy Kuo walks us through her journey from being employed by Disney and then as a project manager, to quitting her job and becoming a struggling freelancer, to then turning that freelance business into a six figure design studio.
Amy and I discuss:
Don’t forget to subscribe to this podcast so you don’t miss future episodes!
FREE masterclass: 10 Steps To Go From Overwhelmed To Organized
Free Roadmap: Starter Kit for Booking Clients Consistently
Instagram: @neshawoolery
Thanks for listening! If you enjoyed this episode, I’d really appreciate it if you left a 5 star rating and review. Thanks so much!
In today's episode, I show you how I to easily repurpose Clubhouse replays to make a podcast episode. On episodes 111 and 112, as well as on this episode, I also answer questions from audience members in my Clubhouse rooms.
Listen to episode 113 to discuss how to use Clubhouse clips and replays to create a podcast. If you're thinking about starting a podcast or want to have a way to share more knowledge with your audience, this is a great episode for you. If you are on Clubhouse, stop by one of my rooms to ask a question for yourself. If you would like to see any of my podcasting tools you can find them here at bit.ly/bonniebiztools.
Show Notes
In this episode, I share how to easily make a podcast from a Clubhouse replay.
Mentioned in the episode:
Are you on Clubhouse? If you are and you'd like to learn more about growing your business there, (and everywhere!) join my clubs on Clubhouse:
Business Fabulous for Female Entrepreneurs (Over 50,000 in there!)
Fabulous Female Bosses (This one will have closed club events) and
Kajabi Business Fabulous (it's all about creating courses and membership sites!)
Are you in the Cafe?? The Social Media Marketing Cafe has answers to your how-to questions! Gain access to hundreds of tutorials, step-by-step guides and downloadable pdfs, for help with social media, online marketing, livestreaming, podcasting, and much more! Anyone in the Cafe can suggest a topic/tutorial and I'll create it!
Have you joined my free Facebook group yet? If you want free, proven strategies to get your audience finding you online and buying from you and really grow your business by leaps and bounds, you want to be here!
Wanna chat? Grab a free 20-minute call with me to get the help you need for your business or your podcast!
Please feel free to leave me a voice message about the episode you just heard--you can also ask me a business question and request a topic for future podcasts.
Be sure to subscribe to the podcast so you won't miss an episode!
Are you ready for more business success? Listen here.
If you enjoy this week's podcast episode, I'd love it if you would do a few things:
Thank you so much for supporting me! 💕
I hope you'll listen in and then hop on over and join our Facebook Group here where the discussion continues.
In today’s episode, I reveal the podcasting secrets you need to attract your ideal clients and grow your online business. Complete show notes https://bonnielfrank.com/podcast.
Heard about Ecommerce but don’t know where to start? In this episode, I’m going to show you how to get started in Ecommerce and the opportunities that await you.
📅 Let us grow your Google Ads account for you. Book a free strategy session with Sam here: https://keycommerce.com/strategy-session/
🔴 Subscribe to my YouTube channel for more tips just like this: https://keycommerce.com/Subscribe
How to start an Ecommerce business? This is the first question that all Ecom beginners ask when starting an e-business and it's important to know the foundations of Ecommerce before you can start scaling your online store.
The first thing you need to do is TO START LEARNING.
Yes, this is the hard bit at the start as you’re getting introduced to this whole world. But doing your research and just knowing the basics of Ecommerce is your first step to start a successful Ecommerce business.
You’ll need to learn how to:
1. Build your website
2. Find great products
3. How to listen to your customers and solve their problems
4. How you’re going to fulfill the products
5. How to get reviews for your products from customers
6. How to get quality traffic to your website
7. How to expand your brand into new areas
8. How to hire people to run your Ecom store so you’re not doing all the work.
There’s a tonne of stuff to learn here but I assure you that there is a fun adventure ahead of you with learning all these things and a lot more Ecommerce business opportunities. But you need to be really careful. There are plenty of scammers and gurus out there who would try to sell you their big courses, but the truth is they don't have any interest teaching you how to start an Ecommerce store. They just want you to buy their overpriced course and take your money.
So yeah, I recommend holding off on buying a course unless you really research it like crazy, trust the person teaching, and you can even see reviews from other people about the course.
In starting your Ecommerce business, you might also have fear of failure, fear of success, or you just feel like you need to know 100% that what you’re about to build is going to work. All that knowledge in your head is worth nothing unless you use it. So create your first store and just focus on getting 1 sale. That’s your first goal. Forget all the money you want to make and before you know it, you already have a 7-figure or an 8-figure store of your dreams.
🔗 Here’s the playlist on Building Your Ecommerce Store that I recommend in this video: https://www.youtube.com/watch?v=1Sqfh...
🎥 Watch the video version of this episode here: https://www.youtube.com/watch?v=aTY-yaitolc
✅ For tips and tricks on growing your Ecommerce store remotely make sure to subscribe: https://keycommerce.com/Subscribe
--------------------------------SOCIAL--------------------------------
📝 Key Commerce Blog - https://keycommerce.com/blog
👥 Facebook: @MrSamBaldwin
🐦 Twitter: @MrSamBaldwin
📸 Instagram: @MrSamBaldwin
#GetStartedWithEcommerce, #StartAnOnlineBusiness, #MrSamBaldwin
Why do people actually start businesses? Being an entrepreneur isn't an easy gig. Most people never try and fewer actually succeed; however, it's totally possible and there is no ceiling to anything you can accomplish. Complete show notes at https://bonnielfrank.com/podcast.
Before we dive into how to build a personal brand, let’s define the phrase personal brand.
Your personal brand is what others think, say, and feel about you. With that said, your first item of business when building a personal brand is to define how you want to be perceived.
That doesn’t mean, coming up with who you want to be based on what you see everyone else doing and being, but sharing your authentic self, your values, beliefs, passions, the skills you have, your why, and the level of service you want to provide.
Every step of your journey to date is part of your personal brand. The successes, mistakes, failures, everything.
These things are all unique to you and the business you want to form or have already created.
Ask yourself these three key questions and create your personal branding strategy around them, with the focus on differentiating yourself from all others in your area of expertise.
Who are you?
What do you do?
Why does it matter?
Who you are matters to your audience. They need to know who you are in order to trust you. And they won’t hire you until they trust you. Trust determines hiring practices.
What you do also matters. Communicating what you do is key for reaching the right people who need the service you provide.
Why does what you do matter to your audience? Mattering is marketing. You have to matter, or you can’t market. Remember, marketing is communicating your brand story, so if your personal brand doesn’t matter, you can’t market it.
All of the above factors can be evaluated as you write the mission statement for your business.
Who is it that you are being called to serve? What is her name? What problems does she have that you can solve? Is she a mom and/or a wife? Does she have a corporate job or is she an entrepreneur?
I want you to get very specific with who you serve.
Jules is 45, she has worked in corporate for 20 years and garnered a lot of experience and expertise.
She is burned out from working 9 to 5 and raising her family.
Jules wants to start a business where she can have freedom with her schedule and have more family time while making an impact on the lives of her clients. She has a heart for service.
Her biggest question is how to build a personal brand and launch a business.
Jules struggles with confidence and is afraid to start something new and of the unknowns of entrepreneurship.
She has tried to build a business by using her Google search bar. Purchasing on-line courses, joining Facebook groups, listened to podcasts, and has downloaded every free piece of information she could find online but now she’s on information overload.
She’s wondering why these things are working for everyone else and not for her. Hiring a coach has been on the back burner because she doesn’t think she can find the time and is hesitant to spend the money when there are so many free resources.
However, she’s spent money on “quick fixes”. And these quick fixes have cost her time, energy, and money, left her feeling overwhelmed and confused, and she is now on the brink of burnout.
Jules is realizing that she needs help. Just like every one of us, she is not meant to do this alone. She wants someone to guide her step by step on creating a strategy that will work for her and her business, save her time, energy, and money so that she can create profit sooner than later.
Jules loves to work hard and is ready and is finally willing to invest in herself and her dreams.
Basically, Jules is me 5+ years ago! Your ideal client avatar is most likely you too.
Do you need a website right away?
Should you be on Facebook, Instagram, LinkedIn, Pinterest, or Tik-Tok?
Where is your ideal client hanging out?
The answers to these questions can be found by mapping out the questions your ideal client avatar is asking. What problem is it that she has that you can solve? Where will she be searching for those answers? Is she searching by hashtags or is she using Google?
My ideal client is going to be using Google but is also hanging out on Instagram for inspiration, joining Facebook groups for free information and opportunities, and is using LinkedIn as a business networking tool.
But let’s be real. You can’t be everywhere all the time. Choose the platforms that you love, and you know you’ll be able to build relationships on. More about this when we talk about step 5.
Always have your face front and center. You must be present for people to get to know love and trust you.
If you decide to go with a website, which I always recommend, your image should be on your home page, about page, and sprinkled throughout your website. Custom stock photos related to your business are also helpful, whether you are a product or service-based business.
Your profile photo on your social media platforms should be the same or similar to the images on your website with your eyes and smile showing.
Be consistent and create a cohesive feel for your brand so that you become recognizable and memorable. Doing so will help build a connection which will lead to relationships that will build trust. And by now you can probably repeat it without me…trust determines buying practices.
This is another mistake I made. I didn’t set long-term goals when I first started my business and the reality is, that if you don’t set long-term goals, you aren’t moving the needle forward.
For the first year of your business, map out the goals you have for building the foundation for success and attracting X number of clients to make X amount of money.
Content strategy will be important for achieving these goals, from SEO to social media presence.
Your goals for the second year should include your growth and additional steps you will take to achieve that growth. Will your business model shift in year two? Where do you anticipate opportunities for team expansion? You are now the CEO of your business. Can you hire someone to take over the responsibilities that you don’t love or aren’t great at and focus on your zone of genius?
I personally don’t think setting a 5-year plan is necessary, but a two to three-year plan is important and it must include how you will continue to control what others think, feel and say about you as your business grows. You need to stay present no matter how your business grows, and it’s important to stay authentic. You may change, your goals may shift, and your team may grow, these are things you can share to continue connecting with your audience and controlling the perception they have of you.
In your budget, include professional branding photoshoots and updates to your website as you plan for growth and additional service options.
Be sure that as you establish your goals and tasks within your business you are creating processes and systems so that in the event you can’t be present, a team member or family member can step in and take over for a set period of time.
In order to create, develop, and grow a personal brand you must be present. Creating content can be overwhelming but doesn’t have to be.
If you are an expert and passionate about what you do and the people you serve, the content is at your fingertips.
Each client interaction you experience results in something you can use for content. Every question your answer is a question that others have too, and you can share to help more people.
Not to overwhelm yourself, create a content strategy. This is where brand marketing comes into play.
Refer back to step 4 – where will you be present?
How often will you be present?
How much time do you want to dedicate to creating content?
Maybe your content strategy will look something like this:
A weekly blog post
Three Instagram posts
4 LinkedIn posts
Or maybe you only want to create long-form content once a month so you write a blog post once a month but are on social media every day. Your content plan has to be something you are comfortable with and can commit to without becoming overwhelmed, frustrated, and burnt out.
Every time you create a blog post you have content to share on social media.
Do not reinvent the wheel. Repurpose, repurpose, repurpose.
Every piece of content you create must provide value, entertain, educate or inspire.
The key is to focus on differentiation.
Remember, you do not have to be on every platform. Start small. Focus on mastering one or two platforms. Once you have done that, start sharing the same content on other platforms. Chances are that your audience is not on every platform you are on and if they are, the algorithms are determining what they see and they are probably only seeing your content in one place.
It never hurts for people to see things more than once. One it helps with recognizability and two it takes 14 to 21 times for someone to see something before it truly resonates.
Note that I didn’t mention creating a logo, identifying your color palette or typography. Why? Because they are what make up your brand identity. You first have to create a personal brand.
Once you have created a personal brand and decided if you want to move forward with a website, create your brand identity. You will need the elements from your brand identity to design your website and for creating visual content on social media.
The goal will be to use your brand identity elements to keep your brand consistent and cohesive across all of your platforms. Your messaging will be the core for consistency and your identity elements will be the mainstay for cohesiveness.
Being consistent and cohesive is key to being recognizable, memorable, and for building trust.
One thing I want to add before I close out this episode.
I often get the question who needs a personal brand?
Everyone!
Whether you are in corporate or an entrepreneur, you need and have a personal brand. Remember, your personal brand is the perception others have of you. It’s what they think, say, and feel about you.
That means you have to be mindful at all times of what content you put out into the world. That probably sounds a little dramatic, but it’s a reality. Even if you are in corporate, people have thoughts on you as a person and those thoughts can influence your career path.
Here is an article from Thrive Global that reiterates with my belief that everyone has a personal brand and should be controlling what other think, feel and say about them.
Think about it. Have you ever Googled yourself? What comes up? Then ask yourself what you want to come up in search results if anyone else Googles your name. You can control, or at least influence what is found.
Have questions about how to build a personal brand, or feel like you could use a rebrand? Let’s connect for a free brand strategy assessment.
If you found the information in today’s episode helpful, be sure to share it. And if you know anyone who is thinking about starting a business, tell them to listen too. It just might save them a ton of time and stress!
If you are looking for more information on personal branding or how to build a personal brand, check out my free resources HERE. Download the 5 components of a personal brand or the Look Book eBook and get started building your personal brand today.
Book a Free Brand Strategy Assessment HERE.
To learn about The Brand Marketing Insider by Robyn Graham, click HERE.
Join the Female Entrepreneur Insider Facebook Group HERE.
Connect with me, Robyn Graham:
Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest
Before we dive into how to build a personal brand, let’s define the phrase personal brand.
Your personal brand is what others think, say, and feel about you. With that said, your first item of business when building a personal brand is to define how you want to be perceived.
That doesn’t mean, coming up with who you want to be based on what you see everyone else doing and being, but sharing your authentic self, your values, beliefs, passions, the skills you have, your why, and the level of service you want to provide.
Every step of your journey to date is part of your personal brand. The successes, mistakes, failures, everything.
These things are all unique to you and the business you want to form or have already created.
Ask yourself these three key questions and create your personal branding strategy around them, with the focus on differentiating yourself from all others in your area of expertise.
Who are you?
What do you do?
Why does it matter?
Who you are matters to your audience. They need to know who you are in order to trust you. And they won’t hire you until they trust you. Trust determines hiring practices.
What you do also matters. Communicating what you do is key for reaching the right people who need the service you provide.
Why does what you do matter to your audience? Mattering is marketing. You have to matter, or you can’t market. Remember, marketing is communicating your brand story, so if your personal brand doesn’t matter, you can’t market it.
All of the above factors can be evaluated as you write the mission statement for your business.
Who is it that you are being called to serve? What is her name? What problems does she have that you can solve? Is she a mom and/or a wife? Does she have a corporate job or is she an entrepreneur?
I want you to get very specific with who you serve.
Jules is 45, she has worked in corporate for 20 years and garnered a lot of experience and expertise.
She is burned out from working 9 to 5 and raising her family.
Jules wants to start a business where she can have freedom with her schedule and have more family time while making an impact on the lives of her clients. She has a heart for service.
Her biggest question is how to build a personal brand and launch a business.
Jules struggles with confidence and is afraid to start something new and of the unknowns of entrepreneurship.
She has tried to build a business by using her Google search bar. Purchasing on-line courses, joining Facebook groups, listened to podcasts, and has downloaded every free piece of information she could find online but now she’s on information overload.
She’s wondering why these things are working for everyone else and not for her. Hiring a coach has been on the back burner because she doesn’t think she can find the time and is hesitant to spend the money when there are so many free resources.
However, she’s spent money on “quick fixes”. And these quick fixes have cost her time, energy, and money, left her feeling overwhelmed and confused, and she is now on the brink of burnout.
Jules is realizing that she needs help. Just like every one of us, she is not meant to do this alone. She wants someone to guide her step by step on creating a strategy that will work for her and her business, save her time, energy, and money so that she can create profit sooner than later.
Jules loves to work hard and is ready and is finally willing to invest in herself and her dreams.
Basically, Jules is me 5+ years ago! Your ideal client avatar is most likely you too.
Do you need a website right away?
Should you be on Facebook, Instagram, LinkedIn, Pinterest, or Tik-Tok?
Where is your ideal client hanging out?
The answers to these questions can be found by mapping out the questions your ideal client avatar is asking. What problem is it that she has that you can solve? Where will she be searching for those answers? Is she searching by hashtags or is she using Google?
My ideal client is going to be using Google but is also hanging out on Instagram for inspiration, joining Facebook groups for free information and opportunities, and is using LinkedIn as a business networking tool.
But let’s be real. You can’t be everywhere all the time. Choose the platforms that you love, and you know you’ll be able to build relationships on. More about this when we talk about step 5.
Always have your face front and center. You must be present for people to get to know love and trust you.
If you decide to go with a website, which I always recommend, your image should be on your home page, about page, and sprinkled throughout your website. Custom stock photos related to your business are also helpful, whether you are a product or service-based business.
Your profile photo on your social media platforms should be the same or similar to the images on your website with your eyes and smile showing.
Be consistent and create a cohesive feel for your brand so that you become recognizable and memorable. Doing so will help build a connection which will lead to relationships that will build trust. And by now you can probably repeat it without me…trust determines buying practices.
This is another mistake I made. I didn’t set long-term goals when I first started my business and the reality is, that if you don’t set long-term goals, you aren’t moving the needle forward.
For the first year of your business, map out the goals you have for building the foundation for success and attracting X number of clients to make X amount of money.
Content strategy will be important for achieving these goals, from SEO to social media presence.
Your goals for the second year should include your growth and additional steps you will take to achieve that growth. Will your business model shift in year two? Where do you anticipate opportunities for team expansion? You are now the CEO of your business. Can you hire someone to take over the responsibilities that you don’t love or aren’t great at and focus on your zone of genius?
I personally don’t think setting a 5-year plan is necessary, but a two to three-year plan is important and it must include how you will continue to control what others think, feel and say about you as your business grows. You need to stay present no matter how your business grows, and it’s important to stay authentic. You may change, your goals may shift, and your team may grow, these are things you can share to continue connecting with your audience and controlling the perception they have of you.
In your budget, include professional branding photoshoots and updates to your website as you plan for growth and additional service options.
Be sure that as you establish your goals and tasks within your business you are creating processes and systems so that in the event you can’t be present, a team member or family member can step in and take over for a set period of time.
In order to create, develop, and grow a personal brand you must be present. Creating content can be overwhelming but doesn’t have to be.
If you are an expert and passionate about what you do and the people you serve, the content is at your fingertips.
Each client interaction you experience results in something you can use for content. Every question your answer is a question that others have too, and you can share to help more people.
Not to overwhelm yourself, create a content strategy. This is where brand marketing comes into play.
Refer back to step 4 – where will you be present?
How often will you be present?
How much time do you want to dedicate to creating content?
Maybe your content strategy will look something like this:
A weekly blog post
Three Instagram posts
4 LinkedIn posts
Or maybe you only want to create long-form content once a month so you write a blog post once a month but are on social media every day. Your content plan has to be something you are comfortable with and can commit to without becoming overwhelmed, frustrated, and burnt out.
Every time you create a blog post you have content to share on social media.
Do not reinvent the wheel. Repurpose, repurpose, repurpose.
Every piece of content you create must provide value, entertain, educate or inspire.
The key is to focus on differentiation.
Remember, you do not have to be on every platform. Start small. Focus on mastering one or two platforms. Once you have done that, start sharing the same content on other platforms. Chances are that your audience is not on every platform you are on and if they are, the algorithms are determining what they see and they are probably only seeing your content in one place.
It never hurts for people to see things more than once. One it helps with recognizability and two it takes 14 to 21 times for someone to see something before it truly resonates.
Note that I didn’t mention creating a logo, identifying your color palette or typography. Why? Because they are what make up your brand identity. You first have to create a personal brand.
Once you have created a personal brand and decided if you want to move forward with a website, create your brand identity. You will need the elements from your brand identity to design your website and for creating visual content on social media.
The goal will be to use your brand identity elements to keep your brand consistent and cohesive across all of your platforms. Your messaging will be the core for consistency and your identity elements will be the mainstay for cohesiveness.
Being consistent and cohesive is key to being recognizable, memorable, and for building trust.
One thing I want to add before I close out this episode.
I often get the question who needs a personal brand?
Everyone!
Whether you are in corporate or an entrepreneur, you need and have a personal brand. Remember, your personal brand is the perception others have of you. It’s what they think, say, and feel about you.
That means you have to be mindful at all times of what content you put out into the world. That probably sounds a little dramatic, but it’s a reality. Even if you are in corporate, people have thoughts on you as a person and those thoughts can influence your career path.
Here is an article from Thrive Global that reiterates with my belief that everyone has a personal brand and should be controlling what other think, feel and say about them.
Think about it. Have you ever Googled yourself? What comes up? Then ask yourself what you want to come up in search results if anyone else Googles your name. You can control, or at least influence what is found.
Have questions about how to build a personal brand, or feel like you could use a rebrand? Let’s connect for a free brand strategy assessment.
If you found the information in today’s episode helpful, be sure to share it. And if you know anyone who is thinking about starting a business, tell them to listen too. It just might save them a ton of time and stress!
If you are looking for more information on personal branding or how to build a personal brand, check out my free resources HERE. Download the 5 components of a personal brand or the Look Book eBook and get started building your personal brand today.
Book a Free Brand Strategy Assessment HERE.
To learn about The Brand Marketing Insider by Robyn Graham, click HERE.
Join the Female Entrepreneur Insider Facebook Group HERE.
Connect with me, Robyn Graham:
Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest
Case Lane is a global writer, entrepreneur, podcaster, and the founder of Ready Entrepreneur. Her business prepares aspiring entrepreneurs to understand how to take advantage of technology and global resources to achieve lifestyle freedom by starting their own online business. She is a former diplomat, consultant, and corporate executive. Case is also the author of Recast: The Aspiring Entrepreneurs Practical Guide to Getting Started with an Online Business. She is also the author of The Life Online Series, a fiction thriller.
Building an online business is like playing a new role in your life. Similarly, being an entrepreneur gives you the freedom to arrange your schedule.
1.Deep Breath – survey the scene, get organized
Now you know how to start an online business, you've established it, how do you market it?
Being a guest on podcasts is the best way to meet the masses. It is great for name recognition, presenting yourself as an expert and authority in your space, and building trust.
But there are so many podcasts, how does a person find the right podcasts that are going to align with your values and your business.
Apple Podcasts
Podcast Index
Digital Podcast.com
Listen Notes
Blueberry
You want to use a directory that shows the names and a description of the shows.
Input the categories and keywords into the directories to search for names and types of podcasts
Some shows end. If there hasn’t been an episode released in the last 3 to 6 months it may no longer be active.
In Apple Podcast you can see the date of the last published episode, the description of the show, and the description of each episode.
Obtain email
Tailor the pitch to the podcast host
When pitching, be sure to include your website URL, your social media handles, and any other information that will help the podcast host learn enough about you to make an informed decision about you as a guest without having to do additional research.
Podcasts are a great way to learn and connect with others. Information is at your fingertips.
Podcasts are a permanent asset. Even when the podcast ends, it is still available unless the podcaster stops paying for the hosting fee.
Use the podcasts as permalinks back to you and your information.
Share the podcast on your social media platforms.
Put the link on your website on a media or press page.
Put the link on the features on LinkedIn too.
Having a place to showcase your interviews help people see you as an expert and authority in your area of expertise.
Use Canva and create a template for promoting shows you’ve been a guest on.
Share the graphic on social media and your website and share the link.
Have a process and promote the episode within a week.
Create templates for what you want to share about your interview.
Use the links when you reference the discussion at later dates. Backlinks are powerful for SEO.
Always tag the host when you post so that they know you have promoted the show.
It’s a joint effort and a win-win for the guest and the host.
Podcast Etiquette with Michele Glogovac - Episode 53
How to Pitch to the Media with Yvette Walker - Episode 89
PR Strategies for Free Marketing with KJ Blattenbauer - Episode 29
The 1st 10 Actions to Create an Online Business
The Check List for Pitching to Be a Podcast Guest
To learn about The Brand Marketing Insider by Robyn Graham, click HERE.
Join the Female Entrepreneur Insider Facebook Group HERE.
Book a Brand Marketing Strategy Session HERE.
Ask Me Anything HERE.
Connect with me, Robyn Graham:
Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest
Facebook: @readyentrepreneurHQ
Instagram: @readyentrepreneur
LinkedIn: https://www.linkedin.com/in/chi-emeruwa-7a36b14/
Pinterest: https://www.pinterest.com/caselaneworld/
Twitter: https://twitter.com/CaseLaneWorld
YouTube: https://www.youtube.com/channel/UCovzFtOHutvmlD0_pqFZUUg
Email: contactcase@readyentrepreneur.com
Case Lane is a global writer, entrepreneur, podcaster, and the founder of Ready Entrepreneur. Her business prepares aspiring entrepreneurs to understand how to take advantage of technology and global resources to achieve lifestyle freedom by starting their own online business. She is a former diplomat, consultant, and corporate executive. Case is also the author of Recast: The Aspiring Entrepreneurs Practical Guide to Getting Started with an Online Business. She is also the author of The Life Online Series, a fiction thriller.
Building an online business is like playing a new role in your life. Similarly, being an entrepreneur gives you the freedom to arrange your schedule.
1.Deep Breath – survey the scene, get organized
Now you know how to start an online business, you've established it, how do you market it?
Being a guest on podcasts is the best way to meet the masses. It is great for name recognition, presenting yourself as an expert and authority in your space, and building trust.
But there are so many podcasts, how does a person find the right podcasts that are going to align with your values and your business.
Apple Podcasts
Podcast Index
Digital Podcast.com
Listen Notes
Blueberry
You want to use a directory that shows the names and a description of the shows.
Input the categories and keywords into the directories to search for names and types of podcasts
Some shows end. If there hasn’t been an episode released in the last 3 to 6 months it may no longer be active.
In Apple Podcast you can see the date of the last published episode, the description of the show, and the description of each episode.
Obtain email
Tailor the pitch to the podcast host
When pitching, be sure to include your website URL, your social media handles, and any other information that will help the podcast host learn enough about you to make an informed decision about you as a guest without having to do additional research.
Podcasts are a great way to learn and connect with others. Information is at your fingertips.
Podcasts are a permanent asset. Even when the podcast ends, it is still available unless the podcaster stops paying for the hosting fee.
Use the podcasts as permalinks back to you and your information.
Share the podcast on your social media platforms.
Put the link on your website on a media or press page.
Put the link on the features on LinkedIn too.
Having a place to showcase your interviews help people see you as an expert and authority in your area of expertise.
Use Canva and create a template for promoting shows you’ve been a guest on.
Share the graphic on social media and your website and share the link.
Have a process and promote the episode within a week.
Create templates for what you want to share about your interview.
Use the links when you reference the discussion at later dates. Backlinks are powerful for SEO.
Always tag the host when you post so that they know you have promoted the show.
It’s a joint effort and a win-win for the guest and the host.
Podcast Etiquette with Michele Glogovac - Episode 53
How to Pitch to the Media with Yvette Walker - Episode 89
PR Strategies for Free Marketing with KJ Blattenbauer - Episode 29
The 1st 10 Actions to Create an Online Business
The Check List for Pitching to Be a Podcast Guest
To learn about The Brand Marketing Insider by Robyn Graham, click HERE.
Join the Female Entrepreneur Insider Facebook Group HERE.
Book a Brand Marketing Strategy Session HERE.
Ask Me Anything HERE.
Connect with me, Robyn Graham:
Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest
Facebook: @readyentrepreneurHQ
Instagram: @readyentrepreneur
LinkedIn: https://www.linkedin.com/in/chi-emeruwa-7a36b14/
Pinterest: https://www.pinterest.com/caselaneworld/
Twitter: https://twitter.com/CaseLaneWorld
YouTube: https://www.youtube.com/channel/UCovzFtOHutvmlD0_pqFZUUg
Email: contactcase@readyentrepreneur.com
Today, I’m going to expose the lies you tell yourself about why you haven’t started your online business yet so you can stop hiding behind your excuses and finally face the real fears that are in your way of having the freedom-filled life and business you dream of!
In this episode, you’ll learn:
Free Blueprint: Start Your Online Business In 1 Month
Nesha’s Instagram: @neshawoolery
Thanks for listening! If you enjoyed this episode, I’d really appreciate it if you left a rating and review. Thanks so much!
Today, I want to share my journey from being a shop worker to an online business owner who works 20 hours a week and travels the world (when there is not a global pandemic of course!)
If you are craving financial freedom, location freedom and time freedom and know you could create all of that by going all-in on your own business BUT you don’t know where to start, you’re feeling unconfident & you are filled with fear, then pour yourself a cuppa and get cosy in your favourite corner because this episode is for you.
In this episode, you’ll learn:
Free Masterclass: How to Go from Overwhelmed to Organized
Nesha’s Course: Organize & Automate
FREE blueprint: [To be added on Friday 21st Aug]
Nesha’s Instagram: @neshawoolery
Thanks for listening! If you enjoyed this episode, I’d really appreciate it if you left a rating and review. Thanks so much!
Are you in your first 5 years of your journey as an entrepreneur? Case Lane, founder of Ready Entrepreneur talks about the most important things people should consider as they embark on their journey of entrepreneurship and she also shares ways to get started if you don’t know where to start, on this episode of The Rising Entrepreneur Podcast with Corey Benschop!
Get the full episode details and transcript here: www.therisingentrepreneur.com
Take a peek behind the scenes of what Corey’s doing with the podcast by joining Infinite Vibes – Corey’s private Facebook group where he’s documenting HIS journey of entrepreneurship, spirituality and everything in between, and shares the key insights he learns along the way! http://myfbgroup.com
-----
3 Main Takeaways:
-----
Resources:
-----
⏱️ TIMESTAMPS ⏱️
0:00 - Introduction
0:52 - Welcome to the show, Case Lane!
2:44 - Case tries to see how long she can pass as a local (but she’s not a spy!)
5:30 - Case’s story of how she created her company, Ready Entrepreneur.
9:34 - This is where YOU want to start if you're beginning your journey as an entrepreneur.
13:30 - Listen to this if you feel like you’re spinning your wheels everyday.
16:43 - How to figure out an idea in your life that you can turn into a business.
19:55 - Understand this about the opportunities available to you today.
21:30 - What does the word “entrepreneur” mean to you?
24:44 - Listen if you’re a professional that is transitioning from the corporate world to entrepreneurship.
27:33 - What to do after you figure out your business idea.
30:45 - It doesn’t matter what type of content you create as long as you create.
33:15 - Listen for inspiration to keep grinding.
34:30 - Do you think you’re going to be a millionaire in 6 months with your brilliant idea?
38:22 - Think of how you’re going to organize your life and business.
39:40 - Case Lane’s “Perils & Pearls.”
42:40 - Listen if you think “positive thinking” is fluffy and woo woo.
47:37 - Learn more about Ready Entrepreneur and how to find the confidence, time and money to start your own business.
50:02 - Case’s final piece of advice.
-----
Subscribe on your favorite app!
Apple Podcasts: https://bit.ly/TREoniTunes
Spotify: https://bit.ly/TREonSpotify
Google Podcasts: https://bit.ly/TREonGoogle
Stitcher: https://bit.ly/TREonStitcher
iHeartRadio: https://bit.ly/TREoniHeart
Youtube: https://bit.ly/TREonYouTube
Facebook: https://bit.ly/TREonFacebook
Website: https://therisingentrepreneur.com
-----
Want to be a guest on the show?
Apply here: https://apply.therisingentrepreneur.com
-----
Stay up to date
For any inquiries, please email us at hello@podcastworld.io