in the club podcast by club colors

On this episode of the In the Club Podcast by Club Colors, we speak with Katie Vogel, the Licensing Manager for Creative and Digital Works at the University of New Hampshire. In her role, Katie ensures that she protects the copyrights and trademarks of the University of New Hampshire. She also ensures that the brand is being managed with fidelity and is appealing to a vast group of stakeholders.

With a brand vision to make opportunities accessible to everyone, the school releases marketing materials that embody the journey to becoming a Wildcat. Katie emphasizes the importance of communicating this vision outward to the campus community and alumni, making sure that the brand guidelines are publicly available.

As always, stick around as Katie shares her best advice on seeking mentorship, as well as answers questions on active listening and the top 3 people she would collaborate with on this episode's Hot Iron with JMo!

HIGHLIGHT QUOTES

Katie's advice on mentorship and active listening - Katie: "Choose your mentor wisely and make sure you're always actively listening. And with the active listening part, people show their colors, they show their true identities if you just spend time actively listening to them. You're able to be able to piece out their values."

The perspective education teaches increases chances of success - Katie: "I think one is exposing you the student to different perspectives and that's what a true education is. It's not supposed to be talking at you. It's supposed to be collaboration and understanding what everybody is bringing, bringing their experiences, and looking at it through different lenses."

Connect with Katie in the links below:

LinkedIn | Website

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On this episode of the In the Club Podcast by Club Colors, we chat with Stacy Cullotta, Marketing Supervisor at LGH North America. Today, she gives listeners an inside look into their brand's marketing, from going digital to integrating sales insights to determine their ICP, to providing top-notch customer service.

Stacy discusses how trade shows become successful by fielding people who aren't afraid to be out there engaging others. She also discusses marketing trends she is noticing now, such as the uptick in video content and the noticeable need for sales to understand what marketing does and get that internal buy-in.

As always, stick around for the Hot Iron with JMo where we learn the light side of Stacy! 

HIGHLIGHT QUOTES

Make an effort to make sales understand what marketing does - Stacy: "I've seen in marketing so much change and so much growth. The way that our reps are now starting to understand that marketing is necessary... it's not always an easy thing to get them to understand, but once they get it and that lightbulb goes off, it's like see, I told you, it's all worthwhile."

Align sales and marketing and the entire brand benefits - John: "All you folks out there in sales, you have to work with marketing, and when that circle happens, it is such a beautiful thing because now marketing is selling and sales is marketing. And both of them are driving towards the brand, creating revenue, recognition, loyalty, repeat customers, all that stuff."

Connect with Stacy:

LinkedIn

Reach LGH North America:

LinkedIn | Instagram | Facebook

If you enjoyed this episode of In the Club with Club Colors, please leave us a review on your favorite podcasting platform!

In this episode of the In The Club Podcast by Club Colors, John features Scotty McKeever, Creator of EquinEdge, along with Club Colors' own Co-CEO Cris Tase. The tradition of horse racing gets a digital upgrade with EquinEdge. 

Scotty shares the metrics that his tool displays and how it helps the user see patterns for more informed betting. He discusses how EquinEdge's AI technology is a great tool for horse racing handicappers, regardless if you are new to the sport or not. 

HIGHLIGHTS

• EquinEdge: Pick 6 betting and handicapping
• Win the race: A subjective read based on actual metrics
• Scotty's derby pick: White Abarrio
• EquinEdge as a guide for newbies to the sport
• Cris’s horse picks

QUOTES

Scotty: "We've got breeding metrics. We've got strength of race metrics. We've got pace metrics, win percentages. We've got an EquinEdge morning line that's incredible. And they're all on one page." 

Scotty: "That's the entire point is they'll learn and they'll go, 'I can do that.' If a poker player or a sports better is looking at that, they go, 'you know, that's pretty dope. I can do that.'"

Scotty: "I think the handicapping materials like we're doing now, algorithms and metrics and things like that, that's the way of the future. More modernization as well. The community is a huge part of this entire thing."

Connect with Scotty by clicking the links below:

• Website: https://equinedge.com/
• LinkedIn: https://www.linkedin.com/in/scotty-mckeever-0171511aa/
• YouTube: https://www.youtube.com/c/EquinEdge
• Twitter: https://twitter.com/ScottyPick6

Any use or republishing of this content without Club Colors express written consent is prohibited.

In this episode of the In The Club Podcast by Club Colors, John features Christina Brady, Chief Strategy Officer at Sales Assembly, along with Club Colors' own CDR Supervisor Giancarlo Amador.

Christina talks about the psychology in sales. She discusses how communicating with people is a true benefit for reps and leaders alike. In Sales Assembly, Christina shares how they focus on foundational skills which are agnostic of industry.

She also shares her experience in sales and the nuggets of wisdom she's picked up along the way. She addresses leaders too: communicating with reps using their preferred language is a mentorship opportunity to nurture.

HIGHLIGHTS

• A sales culture of inclusivity that recognizes everyone's expertise
• Sales Assembly provides foundational skills-based training
• Grit in sales is learning to fail forward
• For leaders: Learn people's communication styles
• Self-awareness: Move forward despite your flaws

QUOTES

Christina: "You can never understand foundations enough. If you have to decide between the two, always pick building the foundation first. Otherwise, you have a roof on know-hows."

Christina: "The best sales reps in the world have missed a month, have missed a quarter. Me included. It's knowing that that's coming, not pretending that it won't, but when it happens, you learn from it. Kids can't walk without falling down. They can't."

Christina: “Sugar is an ingredient in hot sauce, and what I mean by that is that everybody has a way that they like to be interacted with and it actually comes down, I'm going to go back to psychology, it actually comes down to the fact that the way that you interact and interpret messages from a communication standpoint is actually developed in the brain between ages zero and three.”

Christina: "Everybody has this core way that they want to be communicated with. The best leaders in the world don't try to guess what that is. They ask."

Christina: "You have to find the way to show your people that you care about them by digging deep so that when you have to challenge them, it comes down to thank you for doing that. Thank you for having the hard conversation because other people don't know me well enough to do it."

Connect with Christina by following the link below:

• LinkedIn: https://www.linkedin.com/in/christinapbrady/

Any use or republishing of this content without Club Colors express written consent is prohibited.