inboundtraffic

In marketing your products or services on the social media, such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, or Google Plus, here’s one powerful tool to keep in mind. You can market your gift certificates, aromatherapy products, or your massage therapy business without spending a lot of money. Elise talks about PRISM.

Show notes:

• P is for In order to be successful, build your audience on a daily basis. This should be the right audience. Social Media apps have analytical tools identifying the type of audience  that you can target
• R is for Relationship. If you have a good relationship with your audience, they are more likely to take action that you desire such as opting in, subscribing, sharing, or purchasing. Build rapport with your audience by providing valuable content and by connecting with influencers. Listen to the full podcast to learn about influencers.
• I is for Inbound traffic. You can attract traffic and build an audience by sharing valuable evergreen content. What is an evergreen content? Elise describes this in the podcast. Share this content on a regular basis to increase traffic to your website through the social media
• S is for You want to capture the contact details of your audience by sending your social media audience to your website. A capture form will save the name and email address. You can, later on, send them promotional emails, nurturing emails, or emails that build good relationship with your followers.
• M is for You can direct your leads to a sales funnel to convert them. When people opt in to purchase, you can also make an upsell.

In the upcoming episodes, Elise will discuss social media strategies, sales funnels, and other social media marketing tools.

Listen to the rest of the show notes to get all the details of the podcast. You don’t want to miss any episode so check out our resource center here:   Game Change Business of Massage Therapy