Innovation is a new way of seeing the world :: Chris Kocek
Chris Kocek, Founder and CEO of Gallant Branding defines innovation as a fresh perspective on the world and a novel way to frame questions. This conversation explores how perceptions shape innovation and delves into the synergy between qualitative and quantitative approaches in the insight-driven innovation space.
More about our guest:
His company, Gallant Branding, a creative branding firm in Austin, Texas focused on building brands for a better world. Over the past 10 years, Gallant has helped dozens of companies with brand overhauls, new product launches, and data-driven campaigns, resulting in triple digit growth and national recognition.Prior to starting Gallant, Chris worked as a strategic planner at BBDO New York and GSD&M, developing nationally recognized campaigns for iconic brands and highly respected nonprofits, including AARP, Monster.com, Lowe’s Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. While he currently spends most of his time working closely with clients to help them tackle their biggest branding challenges, he is also a public speaker and frequent guest lecturer on strategy and insights at colleges around the country. His talks on creativity and innovation have been featured at strategic marketing symposiums as well as TEDxYouth@Austin.
Know more about her and her company here:
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Episode Guide:
1:28 - What is Innovation?
1:55 - Breaking down patterns
5:19 - The problem of falling inlove with solutions
7:41 - Authenticity vs Perfectionism
10:14 - Missing the moment
12:21 - The value chain
15:13 - The napkin sketch commitment
16:33 - What isn't innovation: innovation isn't creativity
17:40 - Separating innovation and creativity
21:29 - What keeps you busy?
22:34 - Experiences that shaped the innovation approach
26:12 - Advice to innovators
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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.