innovative marketing

In this week’s moment, James Watt talks about the marketing ethos of his company Brewdog, who have built their reputation through unique marketing principles. James explains how Brewdog raised brand awareness with no marketing budget and by being intentionally provocative and punching above their weight. It is one of their foundation beliefs that everything Brewdog does should tie back into their core beliefs of not only getting a return for their business but also creating a passion for fantastic beer. This moment will leave you with a fresh perspective on how creativity and imagination can trump money and size in the world of business. Listen to the full episode here - ⁠https://g2ul0.app.link/DITcu2BV9yb James : ⁠https://www.instagram.com/brewdogjames/?hl=en https://twitter.com/BrewDogJames?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Watch the episodes on YouTube - ⁠⁠https://www.youtube.com/c/TheDiaryOfACEO/videos Learn more about your ad choices. Visit podcastchoices.com/adchoices

James Watt is the CEO and founder of Brewdog, the Scottish craft beer sensation that is now valued at $2 billion. A former sea captain, he’s had to navigate increasingly choppy waters at Brewdog. But after a string of allegations rocked the company, ranging from personal impropriety to financial misconduct to marketing scams, James has had to start from scratch in Brewdog’s reputation, and on his own management style. For the first time, James walks us through his mistakes, what he denies, and what he defends. Where does the line blur between a hard-driving start-up and a toxic culture. It’s a tricky balance many challenger companies have to contend with. James’ is a story where he sailed a little close to the wind, when the revelations dropped it looked like everything he built could slip away. Can he navigate Brewdog back to dry land? He tells us exclusively how he plans to. Topics: Your early years Being a sea captain & what it taught you The start of Brewdog Your marketing principles Adjustments from being a fisherman to CEO of a global company Your leadership evolution Why don't you step down as CEO? Did you ever imagine you’d be here? Forgiving your mother for creating 'that voice? Punks with purpose letter Horrific interviewing techniques Why did you invest in Heineken? Autism Whats the silver lining here? Anxiety & therapy The future of Brewdog - sustainability Finance advice The last guests question James: https://www.instagram.com/brewdogjames/?hl=en https://twitter.com/BrewDogJames?s=20&t=wXnTEyTvBKbmeTrXwFFrcg Shows mentioned Good Ship BrewDog, BBC sounds - https://www.bbc.co.uk/sounds/brand/p0cfkklv?partner=uk.co.bbc&origin=share-mobile The Truth about BrewDog - https://www.bbc.co.uk/programmes/m0013yfj Books mentioned: Ben Horowitz - amazon.co.uk/Hard-Thing-About-Things-Building/dp/0062273205/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr= Watch the episodes on Youtube: https://www.youtube.com/c/TheDiaryOfACEO/videos Follow us on Telegram: https://t.me/diaryofaceo Sponsors: Craftd - https://bit.ly/3JKOPFx Huel - https://my.huel.com/Steven Vodafone Business - https://bit.ly/3NIM35n https://bit.ly/3AuPKsA Learn more about your ad choices. Visit podcastchoices.com/adchoices