#instacart

We’re kicking off Season 4 with a closer look at Instacart, which has been the leader in grocery delivery services since its early start-up days. But after about 10 years in the market, their brand was feeling a bit stale. Or wilted. In 2022, they started to dangle a new logo and look and feel for customers to get excited about. But the path to get there wasn’t easy. In this episode, we go behind the scenes with Kevin Byrd, Executive Creative Director for Instacart and Daniel Renda, Senior Creative Director at Wolff Olins to find out whether they bit off more than they could chew.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @changeofbrand.

Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.

Josh Rider head of brand partnerships at Instacart joins Sri & PVSB on the CPG Guys podcast to discuss the explosive growth of eCommerce grocery sales in the pandemic era. 

Questions answered by Josh include:

1. The pandemic radically altered the shopping habits of consumers across the world. In particular, we’ve read a great deal about Instacart’s response to this new demand for home delivery and click & collect commerce solutions. Would you please share with our audience some thoughts on this and how you’ve been able to scale so successfully?
2. Are you able to share with us any metrics about Instacart’s overall penetration and share of grocery eCommerce since the pandemic started and what new retail verticals you’ve entered beyond groceries?
3. Instacart is not only a domestic marketplace, where else have you expanded your coverage?
4. In the midst of the pandemic, Instacart launched a new media platform to help connect brands with all the shoppers on its marketplace. How are you positioning this to brands?
5. You describe this as a self-serve platform. What are the variables that brands have in building campaigns?
6. Are brands able to target purchase-based shopper segments?
7. How is this solution “pay for performance?”
8. What are the metrics that brands can expect to receive when they execute a campaign?
9. What do you think sets Instacart Ads apart from other retail media solutions?
10. What has been the response to this offering by the brand community?

To learn more about Instacart Ads, visit http://ads.instacart.com

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