instagram mistakes

As we wrap the 30 Day Visibility Challenge, I thought it would be a good idea to outline 20 mistakes I see creatives making over on Instagram (and on other socials too) as well as tips for how to FIX them.

This is a juicy episode with lots of great social media insights and tips so you are going to want to take notes and send it to a friend or two who may also need some help getting their Instagram game going strong.

So if you are ready to not only get SEEN on social but also get BOOKED, let's dive in!

RESOURCES MENTIONED:
Video light for your phone
The Creative Team Method

Past Episodes:
Episode 16
Episode 27
Episode 28

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LEARN MORE about Renee at
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In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way.

what you will learn in this episode:

• How comparison can show up for small business owners and how to overcome it
• What Impostor syndrome can look like and how it can show up. 
• Things that demotivate small business owners 
• Is your fear of failure getting in the way?
• What Lorna is reading/listening to at the moment and her recommendations

Links from the show:

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favourite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: #89 - How To Cope With Imposter Syndrome

In this week's episode of The Marketing Guide, we are talking all about brand consistency, what is it, how it can help you grow, and why it matters for your small business. 

Think of Mc Donalds and what is the first thing you think of? The golden arches? The red packaging or Ronald McDonald? Worldwide Mcdonald's is recognizable no matter what country you are in and they have done this through brand consistency and brand recognition. 

In today's episode, we are diving into the topic of branding consistency and we discuss:

• what is brand consistency?
• why does brand consistency matter?
• 5 ways to create a consistent brand 

📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review

🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook

👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/

📩 Try our favorite email marketing platform for free  https://flodesk.com/c/6SYNAZ. (affiliate link)

🎙 Mentioned in the show: Episode 118 - The Key to Creating  Viral Content on Instagram - https://lauraomahony.com/episode118

☕️ Starbucks Brand Guidelines - https://creative.starbucks.com/

We all go through phrases in our business where we feel like we want to throw in the towel and feel that it would be easier to go work for someone else. If you run your own business chances are you've felt like this at least once and you are not alone.

Most entrepreneurs go through the "feel like giving up" stage at some point on their journey. But how do you navigate this difficult period and what can you do to make sure you don't get completely overwhelmed and give up? In this episode of The Marketing Guide, I will be sharing some tips with you to help you when you are in that difficult period in your business.

What you will learn in this episode:

• signs of wanting to give up on your business
• The one reason that will motivate us to keep going
• What the thing is that can shape our reality
• How to support when you feel alone
• Why you can't spin the plates on your own and how to get help
• The one thing that we often forget in our business
• The key to happiness, reducing stress, becoming more resilient, and finding more meaning in our work

Links from the episode:

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. Affiliate product:  https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/107440

In this episode of The Marketing Guide, we take a deep dive into the creation of Masterclasses for your business and how you can use them to generate passive income.  Masterclasses are a great way to share your expertise and generate more revenue in your business and you can do it all from the comfort of your own home.

what you will learn in this episode:

• What is a masterclass
• Elements of a good masterclasses
• How to tell if teaching a masterclass is right for me?
• what to teach in my masterclass
• Setting up the tech for a masterclass
• 4 steps to creating and promoting your masterclass

Links from the episode:

Episode 96 -  100k+ Followers in Less Than 4 Months: Interview With Aron Sōgi
https://lauraomahony.com/episode96

Masterclass example:
https://classes.laurahornart.com/p/abstractlandscapes

Title Generators:
www.title-generator.com
www.frase.io
https://www.copy.ai/tools/blog-title-generator#

SEO Tool
https://neilpatel.com/ubersuggest/

Episode 23 - Ideal Customer
https://lauraomahony.com/episode23/

Episode 19 - Lead Magnet
https://lauraomahony.com/episode19/

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Journalling is writing down how you are feeling, checking in with yourself so that you can gain clarity over your feeling, and emotions and you can understand yourself better. Journaling has been known to help if you suffer from stress, anxiety, and depression. We all go through seasons of difficulty in our businesses and journaling can help us understand what is stressing us and how we feel about it.  

In this episode of the podcast we talk about: 

• What is journaling
• The benefits of Journaling
• Tips for Journaling (including the write formula)
• 15 prompts for small business owners

Links from the show:

The Center For Journal Therapy
https://journaltherapy.com/

Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

A standard working week has 40 hours in it if you work 8 hours a day. Hands up if you can say that you are making the most of each and every one of these hours? If you are struggling to stay productive in your business or just want some handy hacks to set yourself up for success in your business then this is the perfect episode for you. 

what you will learn:

• why you need to prep to be more productive
• how setting goals can keep you on track
• the one thing you can do each night or morning that will help you gain clarity for the week
• how taking breaks and rest can make you more productive
• the one thing you need to do for your brain
• why giving up control is important for productivity
• and much more

Links from the show:

The Reels Masterclass: "30 Reels in 60 Minutes"
Get it now and get a FREE Canva Reels cover template pack worth €47:
https://lauraomahony.com/shop/reelsmasterclass

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.co

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Link to the step-by-step guide:https://lauraomahony.com/episode47

Email me: hello@lauraomahony.com


__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

We all know what it feels like to go through periods when lacking motivation. It can be hard to get anything done but also equally hard not to do anything. (aka rest and relax) In this episode of The Marketing Guide Podcast Laura shares with you what are some symptoms of lack of motivation so you can recognize it and make some changes and she shares with you 8 tips for when you are just not feeling it.

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

In this week's episode of The Marketing Guide Podcast Laura is joined by Ben Burns from The Futur.  Ben Burns is a designer, and author and currently serves as the Chief Operating Officer of The Futur. Ben leads a team of incredible people who develop, market and deliver life-changing educational products in an effort to help one billion people make a living doing what they love. 

In this episode we talk about:

• Ben's journey to where he is today at The Futur
• How meeting Chris Do from The Futur impacted his business
• The 1 Billion Mission at The Futur and where they are going
• The drastic action Ben took in his business
• Attracting your ideal clients
• The truth about raising your rates
• Why having face time with your customers/clients matters
• Ben's advice for anyone starting out in business
• What is The Futur Pro Group & what are the advantages

Ben Burn's Social Links

https://www.instagram.com/mrbenburns
https://twitter.com/mrbenburns_
https://www.facebook.com/mrbenburns/

The Futur Links:
https://thefutur.com/
https://instagram.com/thefuturishere

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

In this week's episode of The Marketing Guide, we are talking about positive habit building and how to create change in your life that lasts. Laura shares how she made positive changes and set new habits and talks about the book that helped her do that. 

What you will learn:

• Why positive habits matter
• The four stages of habit building
• What is the habit loop
• How we can create change and form new habits
• How you can change your behavior
• 10 tips for creating new habits

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

If we want our customers to return to us time and time again we need to make sure they feel like they have had a 5-star experience.  Do you know what the customer journey is like for your customers and are you providing a service that makes them want to come back to you time and time again and tell everyone about their experience working/shopping with you?

In this week's episode of The Marketing Guide, I share with you my recent 5-star experience and how you can apply these lessons to your business along the way and ensure that your customers keep coming back and bring new ones with word of mouth marketing too.

Links from the show:

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Castlemartyr Resort (not endorsed or affiliated)
https://www.castlemartyrresort.ie/
__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

On this very special 100th episode of The Marketing Guide, I share with you 12 of the biggest lessons that I have learned from showing up for 100 weeks in a row and how I stayed consistent and motivated.

 I talk about the following:

• The one thing you need to do first above all else when trying to stay consistent
• What happens when you just don't feel like it
• The one thing that can stop you in your path and sabotage your success
• The main thing you need in order to succeed
• The thing I learned about "The First Step"
• The main thing you need to choose over perfection
• and much more

Links from the show:


Try Flodesk for Free:
https://lauraomahony.com/flodesk

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

Over 77% of my audience said that they feel uncomfortable posting on social media during this challenging time in the world. They worried about showing up and posting when there seems to be so much going on in the world.

It's still important to stay in touch with your audience and build that connection and email marketing is the perfect solution for the times when you can't post to social media, you don't feel like posting to social media or heaven forbid it all goes down and you can't access it.

In this episode of The Marketing Guide, I share with you ways that you can use email marketing to increase your revenue by up to 51% with this often overlooked sequence.

Links from the show:

Try Flodesk for Free:
https://lauraomahony.com/flodesk

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

In this week's episode of The Marketing Guide, I talk to Lorna Butler of PDC Coaching all about feeling stuck and how to overcome it. 

We also talk about the following:

• What is psychometrics and how it can be useful to entrepreneurs
• What are limiting beliefs
• The best piece of advice that Lorna has heard
• What feeling stuck can be like
• How to overcome that feeling
• What are some of the symptoms of feeling stuck
• Lorna's book recommendations
• Lorna's podcast recommendations

Links from the show:

PDC Coaching Lorna Butler Instagram:
https://www.instagram.com/pdccoaching/

PDC Coaching Website:
https://www.pdccoaching.com/

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Email me: hello@lauraomahony.com

The Mindful Kind Podcast
https://www.rachaelkable.com/podcast/204

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

In this episode of The Marketing Guide Podcast, we talk about how to get over the fear of showing up online. Showing up can be hard and challenging and in this episode, I give you all of the steps, tips and hacks to get over the fear of showing up on social media. 

What you will learn in this episode:

• what the fear of showing up can look like
• how we can use fear and make it our friend
• why fear belongs in the back seat
• the first thing you need to do to address the fear of showing up
• why you need to switch the script
• how affirmations can be powerful in aiding your showing up
• 10 tips for How to manage the fear of showing up

Links from the show:

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

In this episode of The Marketing Guide Podcast we talk all about how you can perform a digital declutter and take back your focus for 2022. 

What you will learn:

• why your digital life is burning you out
• A trick to get rid of all of the large files on your email
• How to organise your files on your computer
• three different types of organisation methods you can use
• How to clear your digital clutter on your phone
• Hacks to keep your phone organised
• How to avoid your photos/videos taking up space
• How an online clear out can change the way you see things online
  
  

Links from the show:

Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
https://lauraomahony.com/episode32

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 

December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements and in today's episode, I am walking you through step by step how to perform a review of your year for your business.

Links from the show:

Get the Plan Your Year ebook:
https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

In this week's episode, I am joined by my husband and business partner Paddy O' Mahony to discuss what it looked like from idea to implementation to launching our new startup. We bring you behind the scenes and chat about how we came up with the idea and our journey so far. 

What we discuss in this episode:

• How we came up with the idea for the business
• Landing on a business that tied in with our passions
• Brainstorming a name and how we picked one
• The struggle we faced during the branding process
• What social media platforms we are using and how we will develop them in 2022
• and much more

Links from the show:

Koda
https://kodaevents.ie/
https://www.facebook.com/kodaevents.ie
https://www.instagram.com/kodaevents.ie/


Get the complete list of Content Planning Tools here:
https://view.flodesk.com/pages/6192515d839edddd7aa02769

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/
https://www.instagram.com/themarketingguide.co/

How to Leave a review & get a "shoutout for your business" :
http://lauraomahony.com/review

Free Ebook - One Month of Instagram Content Ideas
Get Ebook

Email me: hello@lauraomahony.com

__________________________________

All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400


Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide

In this episode, I talk very honestly about some of the most cringe-worthy mistakes I made when I started my first business. I look back on these embarrassing faux pas and wonder how on earth did I actually make this mistake. 

In this episode I talk about:

• The main reason I couldn't grow my first business
• How "Picking my brains" was open season for all
• The one thing I did that grew other's brands and neglected my own
• How I overcame lots of these mistakes

Links from the show:

Episode 32 - Beating social media overwhelm and setting healthy boundaries.
Listen here

Mel Robbins Mindset Reset
https://www.youtube.com/watch?v=SnIPOFgO9xM

Michael Hyatt - Free to Focus Book
https://freetofocus.com/

Flodesk (see my aff link)
Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ

Leave a review & get an awesome freebie
www.lauraomahony.com/review

Follow me on Instagram:
https://www.instagram.com/lauraomahonydotcom/

Email me: hello@lauraomahony.com