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There are 4 client types-Only 1 builds your wellness business ONE! FInd out each type and which will build the wellness business you want!

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Taping of FB LIVE: Topic 2 Tips to Jump Start Building Your Business

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PODCAST Transcript:

Today I am going to pitch the idea to you that Making Mountains out of mo-hills is the way to success for you and your clients! See what I did there Mountains outta mo-hills!!!!

Ugh, I crack myself up…having this one-sided conversation called podcast leaves me without the real-time reactions of eyes rolling I can see when speaking to a group…So I am imagining all your faces rolling your eyes. ….

Making Mountains OUT of mo-Hills is exactly the way to Build the Wellness Business You Want.
Let me explain,
.. you are here, listening to me presumably because you want to build the wellness business you want. I am here because I want to help you Build The Wellness Business you WANT.

We are on the same page.

Now, I could overwhelm you with all the experience, the expertise, I have accumulated over 30 plus years because I know if you could just know everything I want to share about what it takes to Build The Successful Business YOU WANT you’ll succeed. And in a nano-second, I will lose you.

I can rattle off how to use your expertise to Attract clients, Attain those that are top notch clients, how you can step by step Retain them and have life- long base of clients, How you can figure out bio-individual self care using the expertise you already have, how to use specific exercises to alleviate 80% of the back issues clients bring you, rebuild, gut flora, find good testing, use Cell salts, Bach, EFT, Address Prenatal, Postnatal, infant, geriatric, chronic conditions, food intolerances, environmental toxins,… how Building Your Wellness Business goes through 2 business phases to succeed…you see my list of what I want you to know so you can be successful is already overwhelming AND it mistakenly comes across as you thinking you need to have all this knowledge to Build The Wellness Business You WANT when in reality a minutiae of the information is all you need to get started.

My 3+ decades in the wellness business have taught me that dumping a MOUNTAIN of information doesn’t help you it actually can have you running for the hills! (Ok ya gotta admit this whole mo-hill, mountains and hills thing is kinda funny)

If I instead use the technique of creating that MOUNTAIN by slowly making it out of mo-hills we both win!

Instead of you standing at the bottom of a huge information mountain thinking to yourself “SHUCKS!” (or something like it)
“How the “FLIP’ (or something like it ) am I gonna do all that! I don’t have time for what I am trying to accomplish NOW!”
I would not empower you by dumping my Mountain of INFO.

My Mountain of helpful info is keeping you from making your next best move.
HAD I instead used restraint, pulled with laser focus the best piece of information I could from my expertise and presented it to you with an action step that empowered you (that would be my mo-hill of information) ultimately when pieced together with the other mo-hills you would successfully be building your mountain! Walaa! Your goal to Build a Wellness Business You WANT becomes a reality because you kept taking your best next step. served and my goals to help you build that wellness business is served.

The mo-hills of information served your goals and my goal as well to help you build that wellness business you want.

Your accomplishment of stepping up onto and conquering the first mo-hill leaves you with the experience of success…  Success begets success and you want more are willing to do the work for it because you know it is paying off.

Ultimately when you build your mountain out of those mo-hills you make it to the top way faster than if you keep stopping with overwhelm.
WIN WIN! Any of you who already know me THAT is what it is about double and even triple WINS!.

OK. Let’s review two things you must have to Build The Wellness Business You WANT. You Need to have systems I place for the 2 Phases of Building The Wellness Business You WANT.

Phase 1 the Establishment Phase and Phase 2 the Expansion Phase.

You must have the Processes to use your integrative wellness expertise on the bio-individual CELL’f Care level, so Your Client Attains the wellness they Want.

Let’s address how Making a Mountian out of Mo-hills works there.
When we start out with clients who want and need what we offer we are in the same beginning situation as above. The client is the one who WANTS WELLNESS they see you have what they WANT and you, of course, want to help them right away so you SHARE everything you can pack into your first Session sometimes for FREE! And then you wonder why they never returned right? Well, now you know where they are — running for the hills!
Yes in your nanosecond moment you plopped a mountain right in front of them and told them how great it is to arrive at the top.
That I have learned the hard way is NOT helpful. That is why they are running (for the hills) they have no way to imagine even in their wildest dreams how they should make that happen EVEN if you tell them how it is going to bring them to their goal and break it into baby steps. It is still a mountain you plopped!

We want to make the mountain they want to climb out of the molehills!
To successfully do this we need to use a few processes.

 

The first process is what I call S.T.O.P.

All my major breakthroughs in my wellness and my wellness business came from starting with STOP.
S is for STOPPING. Just STOP taking in new information.
T is for Thinking things through, Taking stock.
O is for Organizing those thoughts.
P is for planning the process

I use STOP today. When I shifted from working with clients to working with practitioners, it was a 3-year transition. I kept STOPPING to re-group, seek help and choose molehills I believed I could make my mountain out of. It saved my sanity and slowly lead me here to today working with you.

You can come back for the other processes once you’ve mastered this mo-hill

1. Stop
   2.Think through writing down your personal health journey, all the detailed twists, turns, revelations, setbacks, frustrations, moments of euphoria that lead you to become the integrated wellness professional you are.
2. Organize it. Use three columns or 3 highlighters to tag what worked for you what did not. The 3rd for highlighting spots of transformation.
3. Plan. Plan out what mole hill moment/technique that worked/ones that didn’t you will share with the client you will be seeing.
   Refer to this list often they are nuggets of gold for helping your clients.

This same structure helps clients that most as well.

Have them work through STOP with you…

1. Stop. Stop taking more new health plans, packages, fads, information in.

2. Think things through. Write down their entire health history as far back as the can remember. Then where they are now, all the items about their body, they want to change and what they want to accomplish. As well as all the things they have tried, people they have worked with, groups, etc…

3. Organize those items they have tried, and those they are still using. Then use three columns or 3 highlighters to tag what is working, what is not. The 3rd for highlighting areas where things shifted and became more frustrating or improved in their opinion.

4. Plan. Have time to review this wonderful work your client has put forth and then together at your next session: Plan together what mole hill moment/technique you will share with the client beginning their molehills into MOUNTAIN path to success with you!

And that my friends are the why and how Making Mountains outta mo-hills should be part of Building the wellness Business you want!

Head over to our new FB group i-we integrative wellness professionals

You’ll find an array of dedicated integrative wellness professionals to network with so join us!

Today I am sharing a forum question from the i-we.co foundation education course:  Finding Point A.

The practitioner and I talked about the question and answer at her monthly practitioner session.

At the end, she told me the information we covered clarified a lot.

Her ah-ha moments motivated me to place the information she found valuable into this podcast for everyone.

This is the transcript of the podcast uploaded to: Build the Wellness Business You WANT: Episode IWPP303

When we began discussing her question I realized how many wellness professionals; especially those interested in or trained in the N. Nutrition field look to educate clients on using supplementation early on.

They see it as a logical way to help clients get going toward the wellness they want.

I know I did too. That is until I realized it was not uncovering my true bio-individual wellness picture or that of my clients by doing so early on.

I explained- first, before supplementation we want to discover if the micronutrient is in fact:

– missing, low or

– if there is a reason for increased amounts.

Here is the specific question posted:

“Does taking a vitamin D supplement carry a risk of too much vitamin D build up in the liver.”

Now when I saw it on the forum I did not immediately respond.

The reason I hesitated was because I was surprised about the question. Here is why:

In  i-we.co Foundation Course  we focus on_ Identifying the missing _ Macro nutrients  that the Cell is dependent on for its:

1. Existence

2. Function and

3. S.M.I.L.E.. (Structure, Machinery, Instruction, Lotsa Energy).

We help clients figure out:

-which of the ESSENTIAL  M.E.N. (Motion, Emotion, Nutrition) in_ their _lives are missing.

and

– how they can incorporate the missing ESSENTIALS (M.E.N) into their daily lives.

The ones that will promote Self Care.

The CELL is our focus because Wellness is a by product or result of Self Care.

Self Care is = to the sum of CELL‘f Care.

To figure out the bio-individuals ESSENTIALS we:

**1. ** Spend time together with them  Gathering  all we can over a few sessions (Intake process) and then use the

2. Identify Here Process  to ** ** help point us to the  M.E.N.  that currently exist in their lives (positive and negative) _ and _ those missing.

3. Once the  M.E.N  are Identified as either missing or  P.  Provided

the work changes from the  Gather and Identify Here process  to focusing on the:

4.  **HOW TO ** of  P.   P ROVIDING their missing  **ESSENTIALS. **

……

……

This is the  **foundation ** of the ** ** WELLNESS clients WANT.

Hence the name of the_ i-we_.co  foundation  education course.

Self Care is the sum of CELL’f Care.

Our Wellness is dependent on how we and our clients care for our CELLs.

……

The question:

“Does taking a vitamin D supplement carry a risk of too much vitamin D build up in the liver.”

is a: N utrition Question. It is specifically a  **Vitamin Question. A vitamin ** is a focus of Micronutrients. ;-).

Micronutrients are important. Understanding their value, if they are in excess or missing is a big part of  N.  Nutrition. But that exploration comes after a client has incorporated all missing ESSENTIALS the CELL is dependent on.

It is also a Organ question verses a cellular question.

Our Organs are made up of tissues made up of cells.

If the body has excellent cellular health the tissues the organ is made of may mean it functions more effectively than a liver that is suffering from lack of Self Care.

This is more of** Point A to Point B Process. (Level 2 + i-we.co courses **where the N. Nutrition focus is O ptimized. 

I point out in the i-we.co foundation education course that first we aim to P. P rovide _ then _ we aim to O. O ptimize CELL’f Care after that.

……

So how do we answer the client’s question?

We certainly do not need to be through a level 2+ course to answer the question or help the client.

I’d also like to point out having done the other courses would not change your answer or process anyway. It may add to the detailed examples but not the bottom line that:

There is no short cut if a client WANTS WELLNESS.

We first use the:

Gather process

Identify Here process and

Finding Point A process

to ultimately help, every single client attain the WELLNESS they WANT.

…..

Our first goal is to see what the body status is when all the missing ESSENTIALS are provided.

Many ‘issues’ especially chronic ones can fall away as the ESSENTIALS the Cells need for their   S.M.I.L.E. S tructure, M achinery, I nstruction and _ L otsa_ E nergy are incorporated.

The Key  in Wellness is finding the missing ESSENTIALS. Seek out versions that work for the client, their lives, their goals and implement them on regular basis.

Then after that, it is the time to discover the need for extra of a specific Nutrient such as D.

……

First, help the client identify if the Macronutrients and ESSENTIAL M.E.N. can provide the CELL with what it needs.

In the N. Nutrition portion of Finding Point A course we cover the ESSENTIAL Macronutrient Nutrition the CELL needs.

……

These Macronutrients do p rovide your client with the micronutrients (i.e. vitamins and minerals).

Which Macro nutrients clients consume regularly determines the micro nutrients their body is receiving.

……

We all would like to jump to the add this supplement to  **resolve that issue. **

Especially our clients. I use to hear it all the time. Oh, I thought you could just tell me what to take and how much to fix this or that.

I would explain that it ends up being ineffective answering such micronutrient questions with yes, no or maybe so; before we add MACROnutrient ESSENTIALS.

We don’t know if the supplementation is needed. Or if the Macronutrients they choose will end up supplying the micronutrient they want to know about;-).

The Nutrition data tool we use in the Module for levels of specific Macronutrients like the ESSENTIAL fats and Omega 3, 6 ratio; Complete amino acids… can help you or your client detail what the Macro nutrients are Provided to the body offer in Micronutrients if you really want to explore this more immediately.

……

……

What we want to keep in mind is that since our Self-Care is the result of our CELL’f Care we should always look to the sum of our CELL’f Care  first.

……

---

To know_ how_ to answer if vitamin D supplements will build up in the liver, we have to know ‘who’ is taking the supplement.

We need to know the  MACRO Nutrient  status of their CELL’_f _Care to help them explore what Vitamin D would mean to them.

Identifying the missing  M otion,  E motion,  N utrition ESSENTIALS is how we do that.

It is what we do in  Identify Here. It is how we improve the results a client will experience. It is the way to discovering their path to wellness or not.

What is necessary for attaining WELLNESS is the individualization.

Knowing which of the ESSENTIALS; the  M.E.N.  client presently provides their Cells with.

……

All ESSENTIALS are needed to support the CELL’s  S.M.I.L.E. (Structure, Machinery, Instruction and Lotsa Energy). What they are and how they are incorporated are all dependent on the client.

……

This is their CELL’f Care.

To answer the question

“Does taking a vitamin D supplement carry a risk of too much vitamin D build up in the liver.”

we first:

_Gather; _

_Identify Here, _

Add Missing ESSENTIALS to Find clients POINT A.

_It is always the initial work with each and every client. _

The  foundation education  work of MACRO-nutrient discovery is relevant to answering this question.

……

Here are examples of how I answered such questions. It also supports the value of the work they are doing in Identifying their Here and Finding Point A. with you.

{Client name},  of the  M.E.N. your life, ** let’s focus today on ** N. N utrition because your question stems from  N utrition.

“Does taking a vitamin D supplement carry a risk of too much vitamin D build up in the liver.”

My answer to you is:_ It depends. It depends _on you the bio-individual.

It depends on the MACRO Nutrients you consume  at the time  of taking a supplement. For instance: Is there good fat available for this fat soluble vitamin?

It depends on the MACRO nutrients and their ratios you consume on a regular basis. For instance Vitamin K.

It depends on other supplements you are taking.

It depends on your bodies use of the vitamin D as well as the other vitamins.

It depends on where you live. It depends on the time you spend in the sun with your skin exposed to the sun without sunscreen use.

It depends on autoimmune issues of the gut which may interfere with fat absorption…..

It depends on many things.

This is why we first use the  Gather , Identify Here and the  **Finding Point A ** processes.

They help narrow our focus on HOW TO  P. P rovide the ESSENTIALS that work for you.

Then we can place focus on how vitamin D may play a role in  _your _ wellness.

Like If Vitamin D is it already provided:

– Can you make its absorption more effective?

-What body signals lead us to believe this one vitamin should have supplementation?….

……

{Client name}, t he question is a good example of why work to  **Gather ** what you already know about your self-care matters.

……

Why  Identify Here  is so important. How knowing which ESSENTIALS your CELL has and doesn’t have can help design your best path toward Finding your Point A.

……

The CELL, when it has what it needs, the ESSENTIALS to  S.M.I.L.E. it often needs less supplementation. Or it can point out extras that you may benefit from.

……

The  **MACRO nutrients we are focused on; they actually provide the micronutrients you are asking about. **

Vitamin D  is a Micronutrient.

Often real food ‘packages’ micronutrients in desired ratios. Not to mention other co-factors we do not know are helping.

Vitamin D, in particular, can be particularly difficult to attain from foods. But you may be a big consumer if your local diet is high in particular fish, or liver pate’ or live in sun all year round. So let’s find out first where your Cell’f Care stands.

Don’t get me wrong. I use vitamin D3 supplementation. It is definitely high on the list to look at when focusing on the N. Nutrition with a client. I use supplements of vitamin D3 to support my genetic predispositions and where I live. It changes seasonally. So does my family’s amount. Each of us with our individual supplement support. Dependent on our CELL’f Care and Self-discovery.

It is important to also know sometimes ratios can be pulled out of balance by adding a single Micronutrient.

Knowing you eat foods with Vitamin D might not be enough. We want to look at how foods are prepared.

Preparation can make a difference of bio-availability or inflammation as just 2 examples.

Pairing certain macronutrients with others can enhance their bio-availability.

Then there are always factors to consider such as:

-our genetics.

– if our body knows how to disassemble and use the micronutrient.

– let’s say we are in a state of inflammation; we may need more than someone who is not inflamed. The same ‘suggested manufacturer dosage’ would mean another may be over supplemented while we would be under supplemented.

– Do you consume the specific Macronutrient: Carbohydrate vegetables that provide vitamin K1?

– Or Macronutrient Protein animal liver, for instance, fermented foods that provide K2?….

-Does your body efficiently use K?

Why understand all this?…

“There is even evidence that the safety of vitamin D is dependent on vitamin K, and that vitamin D toxicity (although very rare with the D3 form) is actually caused by vitamin K2 deficiency.1.”

So now vitamin K sounds like a good supplement especially if we are supplementing with D3!

YET:

Are there Liver Issues? Fats absorption issues? Does the person have Blood clotting issues? Bleeding Issues?….

​

We would not want to encourage clients with a slow use of Vitamin K to consume more, especially if on medications that Vitamin K can influence.

To better be able to explore the best answer to the question:

“Does taking a vitamin D supplement carry a risk of too much vitamin D build up in the liver.”

The answer is: It depends and that is why we work together through the

Intake process of Gather by Eliminating the 3 Big BIG Blunders we begin attaining the very bio-individual information that will help us answer the question being asked and that is again why

Identifying Here Process is essential when someone WANTS WELLNESS.

so we can Focus on Providing the ESSENTIALS to help you Find your Point A.

It is here when you feel you know more about your true bio-individual starting point to the WELLNESS you WANT that we can explore the education behind specific micronutrients that match with any symptoms that linger for you.

That is a part of the ** Point A to Point B process.**

First, let’s see where your Macronutrients P. PROVIDE your CELLs with the Micronutrient Vitamin D3.

It may be you decide incorporation of a basic good quality vitamin D3 is probably a good idea. That is great and we will include it when thinking through the ESSENTIALS of your CELL’f Care.

Your question is about higher amounts and toxicity. That is a different question.

It is one to visit after all your ESSENTIALS are provided to your cell. It is one that maybe checking blood levels can be helpful to use as a guide determining the need above your basic supplementation. All these factors to consider are better understood after as many ESSENTIALS as one can are incorporated into ones’ lifestyle.

…..

There you have it that is how I answered such questions.

-once I understood the Gather , Identify Here and Finding Point A processes were the way to truly help clients work toward their goal of attaining the WELLNESS they WANTED. It was much easier for me to explain the : ‘the answer depends on your body‘.

…..

Granted the above answer is sprinkled with education information from Level 2(+) (+ = Above the ‘ Systems  Focus’ Level 2).

BUT  the answers still stems from first knowing the client.

Knowing that all M.E.N. Essentials are being P. P rovided.

Reinforcing that for all of us who WANT WELLNESS providing the body with CELL’_f _Care ESSENTIALS is always  FIRST.

……

Bridging the gap with the above-detailed examples and information that I provided meant the practitioner could walk the client through the answer at their next session in more detail.

Bringing such questions to the practitioner sessions provides you with confidence and guidance of how to help your client immediately at their next session as you continue to learn more and more about ways to use your expertise. In this case using Nutrition expertise more effectively with clients.

So the answer to the question:

“Does taking a vitamin D supplement carry a risk of too much vitamin D build up in the liver.”

is dependent on the bio-individual you are being asked by.

You are in the position to offer an educated answer explaining why that is.

The actual need of supplementation or amount is figured out after the initial focus on P. providing the ESSENTIALS the CELLS need.

Because often when our bodies receive the ESSENTIALS supplementation is eliminated or reduced. Not to mention the body is most likely better able to use supplementation.

After the initial focus of finding and P. P roviding the missing ESSENTIALS.

Then we can move to the  O.  in  P.O.P.  The  O ptimize with Micro Nutrients like Vitamins

(Having your client read the transcripts of the WANT WELLNESS: CELL’f Care- one focus presentation I gave for decades is a very efficient way for them to be introduced to Self Care and help them quickly understand how your work to help them move to the WELLNESS they WANT is the best way to approach attaining the WELLNESS they WANT. It is in Kindle and soft cover formats). Copy and Paste this LINK to send them:   WANT WELLNESS transcript LINK

Sound good! I hope this helps you see even more clearly the value of incorporating Self Care discovery processes of Gather , Identify Here, and Finding Point A in your Wellness Businesses. Until next time remember I believe in you whole – heartedly! You’ve got this!

LINKS

1. Weston Price foundation, K2

2. i-we.co Foundation Course Description page

3. WANT WELLNESS transcripts in paperback and Kindle

Remove these 2 Phrases From Your Sessions

• have your clients RETURN again, again, and AGAIN...
• with exactly the materials you need to have engaged, effective sessions!

Visit buildthewellnessbusinessyouwant.com for all the season episodes

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Post 3 of 5: Build the Wellness Business You WANT 101 series. How to help ‘top-notch‘ clients find you. Podcast episode IWPPB503

Your Free pdf worksheets packet for this post can be downloaded using this link or the link at the end of the post.

** **

Over and over again I see new wellness professionals struggle with how to reach potential clients.
I took 60 seconds on FB made a few screen shots of posts and another 10 seconds to grab the first Q off the most recent webinar I offered to share with you. Here are 3.

FB Q: ”

Webinar Q ” _ How do I find clients in my niche?…… and when a health coach is the furthest thing from their mind how do I get them to work with me so I can help them? ……”_

FB Q: ”

---

Here  is how I answer each and every time I am personally asked:

How do I find clients and avoid the ‘niche‘ restrictions I am  afraid will limit my business?:

Take 3 Steps and Make 5 Connects

---

There are 2 previous posts in this series: Build the WELLNESS Business You WANT 101: ATTAINING ‘top-notch‘ clients.

Consider checking them out.

They make this post all the more helpful…..you can find them using the below links or signing up for the complete series to be emailed to your inbox: LINK for SERIES.

Post 1: Ever Wonder How YOU Could Attract NEW Clients in the First Moments of Meeting Them? Go to this post:

Post 2: The KEY to Building the WELLNESS Business You WANT when starting out is NOT I repeat NOT taking on Clients for FREE! NOR is it taking on anyone you can get! It is to work with this ONE Client Type instead.

For those of you who are actively using the information from the 2 previous posts and are:

~ using the new Approach on prospective clients you happen to meet and have

~ made room for implementing the 2 focused Business Steps ; from the 4 Client types post.

This next question is one you will be happy someone submitted since it is most likely the same question you are now pondering….

I showed you above that FB has a form of this question posted multiple times a day. I personally receive it often too via the contact form. Here is an email I received from Pati Y asking:

mo, can you please tell me;

What do I do so ‘top-notch‘ clients can find me?

Q: “Dear mo – With the guidance you gave all of us on the webinar, plus your other helpful resources I have swapped out my Approach.

I am totally comfortable that I am attracting verses ‘getting’ interest from new people I meet.> I’d like to mention one added benefit you did not bring up and I wasn’t expecting but was a direct result of switching my APPROACH. The surprise benefit was: how I feel when I am in a situation of sharing with someone what I do. The APPROACH is totally amazing. Even with my own extended family members that have struggled with decisions around my lifestyle. What I do is starting to make sense to them. (not that they are interested but they are respecting my choices now;-).> Here is the thing- after using the new APPROACH a few times, I figured out _ I was actually a shrinking violet _ way more than I thought! It was because I was always trying to figure out a ‘smart’ opener or a ‘perfect’ response so I would be sure to make a good impression. What I noticed is I found myself dodging people to avoid messing up.

This resulted in me feeling awful inside… like I was self-sabotaging my success.> Now I know exactly what to do and my real caring personality shines through using my focused CELL’f Care bio-individual process Approach.

Feeling empowered by this I re-visited the 4 Client Types. I did the action step exercises you gave and it did show me just how much of my energy was zapped by the 3 crappy client types I had taken on.

Knowing taking on everyone isn’t the way to Build the WELLNESS Business I WANT is a relief. Really it is a relief! It has helped shift my mind set from considering starting all over with another career to instead getting focused using your i-we.co foundation courses to BUILD the WELLNESS Business I WANT. I know I am writing alot but I want to add one more thing in case there are others struggling like me-

---

When you outlined how the FREE client isn’t the pathway to Building the WELLNESS Business I WANT

I was shocked! It was mind boggling because it is what I was told to do.

Lucky for me you shared this! I took anyone on and for FREE! But no referrals or testimonials ;-/

I was getting no where  FAST _except burnt out _ and losing my confidence.

---

Combine all that with learning from you that I was expecting the wrong outcome from the FREE client sessions that I actively sought out helped me to look realistically at what I WAS supposed to gain from those sessions. Lastly I have 1 word for:

The 3 Confidence Killers Practitioners Make Course WOW! It helped me work out the MAJOR issues that were holding me back waaayyyy faster than working with a slew of clients would have ever done. ALL I can keep saying is:

WHAT A DIFFERENCE! Thank you, thank you.

All the things I was taught and thought were necessary as a ‘newbie’ debunked. I hunkered down. Did the work and my confidence has bloomed.

---

Your shared experiences have moved me forward in my Business and Life because I am out of the: Feel great, feel beat up, verge of burn out- need to survive RALLY- repeat wellness practitioner loop.

_ A loop I had not realized I was in until doing your exercises in the previous post. _

I honestly thought it was natural; having energy to work on my business and _ then crash _ and not want to go out and take on more clients. Rally myself again knowing I had to figure out a way to make money.

I realized I only thought this pattern was natural because I commiserated with other new graduates all of us having the same spikes and crashes. Lesson learned!

Just because it happens to ‘a lot’ of others doesn’t mean it has to be that way

_ Implementing the tools you have shared brings on such clarity. Thank you. _

I am hopping off the ‘one-timer’ client gerbil wheel.

Full of excitment, clarity and balanced energy to methodically Build the WELLNESS Business I WANT with ‘top-notch’ clients.

Here is my Question I am hoping you can answer:

What do I do to help ‘ top-notch ‘ clients find me?

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mo’s ANSWER: First thank you for your thoughtful email. I am glad you have reversed your plan and are NOT leaving the wellness field. So many desperately want wellness. YOU are needed! My goal for all the posts, seminar transcripts, courses you mentioned is to accomplish just that so I am glad it worked for you! Now you know

you already have what it takes….

you just needed to know how to use it.

I am sure this will inspire others so thank you.

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Now on to answering your PERFECT Question!

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My answer: Take 3 Steps and Make 5 Connects

over and over and over again.

 After doing the work you have done your question is a natural one. I wanted to  share how common by creating the screenshots I placed at the beginning of this post.

My answer is the same for any wellness professional in the process of Building the WELLNESS Business They WANT:

Take 3 Steps and M ake 5 Connects.

Over and over.

Get others you know to do it too!

Highlight and Copy the link below and send to all the wellness professionals you know!

Check this link out. It’s an email series focused on Building the WELLNESS Business you WANT by i-we.co thought you might enjoy it.

The more wellness professionals successfully focusing on bio-individual wellness the better it is for everyone. A community of wellness professionals Building the WELLNESS Business they WANT strengthens your bottom line! A large majority of my previous client base happen to be MD’s and Herbalists, Chinese acupuncture, PT’s, Yoga professionals, Nutritionists, Dentists…. As I shared the focused CELL’f Care bio-individual process they shared where they were frustrated and we often worked together helping clients move toward the WELLNESS they WANTED. We could not have worked together had we not been on the same page

NOW let’s uncover the Take 3 Steps Make 5 Connects process to get you in front of potential ‘top-notch‘ clients because….

My daughter shared a story that I have been re-sharing with new WELLNESS Business professionals on webinars.

Most recently, while speaking with a group of freshly graduated holistic nutritionists, the worries came up about what else they should consider getting certified in and how they could make the right ‘offering‘ enabling them to attract clients since they are new graduates and ‘inexperienced.’ How could they get clients to know everything they could offer them?

What to do next so clients can find them?

My answer: Take 3 Steps and Make 5 Connects over and over.

When you consistently do this you will find out that:

‘you already have what it takes……

_          ……..you just needed to know how to use it’_

Here is a story my daughter shared: A guest speaker presented a ‘reality of finding work in the saturated job market’ informative speech based on his experience from school to the workforce. He suggested the upcoming graduates may want to ponder the fact that:

“We all shift from the comfort zone of learning: when we are earning a degree or certificate: to being out there in the business world where we ultimately realize those 200 or 1,200 or 4,000 people I just graduated with are holding the same piece of paper. Not to mention all the other Schools and Universities.”…

“..all these new graduates are out there offering the same knowledge to the pool of people or companies….”

He closed with:

” _So what is going to makes me, or anybody for that matter, want to hire, contract, work with, YOU _?… you might want to get on that now!”

According to her, it was pretty thought provoking at first for all those in attendance.

And then it turned into a palpable sense of paralyzation , as in OMG what am I going to do!?

In closing, they were given the task to come up with what makes them worthy of gaining a job, contract, client….

As I listened to her tell me about the presentation, I thought to myself he is 100% right.

UNTIL; that is the part about taking on the task of being worthy.

Of course, that task was paralyzing!

NOT to mention impossible when starting a career.

It also sends new professionals running amuck trying to get ‘experience’ here and there.  Creating a longer list than the other person does not equate worthiness, and you know what…. everyone else is lining up their lists too! So these lists will get longer and longer with no real experience benefits.

As my daughter expressed fret over needing a variety of ‘things‘ now to make her worthy to be able to ‘stand out‘ I balked and said;

_ “you already have what it takes;  you just need to know how to use it.” _

(Sound familiar?… I found myself saying that so much when beginning to work with wellness professionals that I finally realized it was time for i-we.co to exist. I want to show you how to use what you have now so you can develop into more.)

I suggested to my daughter that we walk through this thought process in another way.

_ A way that I know has made a difference in my Business. _

A process I knew my daughter could relate to because she has and is already using it.

I shared this story during my Q&A with newly graduating Holistic Nutritionists because I felt the same sense of deer in headlights and panic. How would they now go out in the world and have clients find them?

They wanted to know how to get business. I passed on the Take 3 Steps Make 5 Connects Process I used to them and have received feedback and thank you’s.  I would like to pass this process on to you as you begin Building the WELLNESS Business You WANT.

Take 3 Steps Make 5 Connects to Help ‘top-notch‘ Clients Find YOU.

It works. It builds on where you are right now. It never excludes a niche you may want to work with.

It is focused and offers a lifetime of results.

It helps you share what you have as a knowledge base now and is the fastest way to deeper learning as you work with ‘top-notch‘ clients helping them Identify Their HERE and Finding Thier POINT A.

Let’s get some pictures going and explain how the Take 3 Steps Make 5 Connects Process applies to all of us and how it creates the opportunity; the growth in all aspects of our lives and paves the way for ‘top-notch‘ clients to find YOU!

When you are new and want to create your first connection with a prospective client; be it a single person or business; take 2 minutes to make a call.

I learned this from a client of mine who became a very close friend. Well respected in the business of finance; about eight years my senior; I asked her how she made it to where she was – as a single woman with three young children to care for without having a college degree one would think it was impossible! Her answer:

“I pick up the phone and make a call. Once a week I schedule 1 hour of my time calling:

people I have never met,…. people I know,…. people in my same field,….people in other fields.> It is typically a 2 minute connection that reaps immeasurable connections.”> She asked me “how did you end up at the military base offering the  program I took with you without being connected to the military? “

I said I loved working with kids, I knew, in general, single parents could rarely take an exercise class because babysitting alone was expensive. I knew I could combine the 2 so I picked up the phone and called the head of the Rec. department.

 ” There you go! You made a 2 minute call they gave you the thumbs up. I brought my 3 kids there because it appealed to me. I brought my sister and her 3 kids the following week.  Your bio-individual attention and focused self care = CELL’f Care message appealed to me. You helped me find you by being where I was. I became your client because I met you and liked your bio-individual process message. I WOULD NOT HAVE responded to an ad. You helped me find you by placing yourself where I was. And the niche was totally different than working with kids! That was just 1 product you had. I a ‘top-notch‘ client found you. That only happened because you took the Step to make a 2-minute call.  Ultimately you, individually helping kids, even in a group helped many of us realize we wanted to be seen by you too! You went on to help me identify the true cause of my back pain; I then referred how many clients to you? So tell me, how much business did you gain from that 2 minute call? and exactly….> How many 2 minute calls have you made since then? > she knew by the look on my face that I never even thought about it and she went on to say….”take out your calendar- replace one of your crappy clients; just one; that you are helping for FREE.

Schedule that exact date and time to make your first 2 minute calls- then go make a list of who you want to get in front of – On the date: at the time – call them. 2 minutes.

We will meet after you try it. I guarantee the result of those calls will financially reward you way more than the FREE sessions you spend your time doing, preparing for, following up on!”

So I did it. I made a 2-minute call every Thursday and can tell you that she was 100% correct I could never measure how much I gained because I still receive requests from the various places and people I made calls to- TO this day!… even though I am not taking on clients anymore. Now they call to see who I could refer them to.

AND it is the exact same way I established myself when living in Europe!

Lousy speaking skills of the language and all!  It worked! I began a dual language wellness program on a NON-American military base. YUP. If for no other reason I think they initially felt sorry for me as I tried to communicate. The point is the personal 2-minute connection is what made it happen.

Let me give you just 1 example of how the 2-minute call worked for my Business.

I picked up the phone and called a major hospital. I asked for a meeting with a woman in the department I was interested in sharing my expertise with. She was great. She listened and when I was done explained that although her hospital wouldn’t be able to use my services because if my programs actually did fix all the things I said it could her department would lose money… BUT she had a contact for me over at a NOT- FOR- PROFIT Hospital just a town over. I took down the contact information and put it in my calendar.

It was great next Thursdays 2-minute call all set!

I made the 2-minute call that following Thursday. It was comfortable because I was able to say so and so thought we’d be a good match -This was enough to set up our first meeting.  We met, she listened; liked what she heard and brought in another to listen and we closed our time together by exchanging pleasantries the ‘thank you very much’ and went our separate ways.

Hmmm, I bemoaned to Sandee when we met. Nothing ….

Ahhh, young one she teased. The 2-minute call works in its own way and time…..

                         ……_ Keep making the 2-minute calls. _

And I did. Some reaped immediate invitations and presentations or work; others what I called ‘just a connection.’ Then I learned what Sandee meant because they weren’t ‘just a connection’:

I hate to admit it; my inexperience of not being in business long enough; meant my interpretation of how effective the 2-minute calls were was short sighted.

My impression was the 2-minute calls were _ semi-successful- randomly bringing in immediate work _ and then as time went on connections started to accumulate , they _ began to overlap _.

I would have someone approach me at the end of a presentation and say so and so said the message was powerful; now I know what they mean. I honestly didn’t know your name but when you started speaking on Self-Care = to the sum of CELL’f Care I thought: this is her! Interactions like that produced relationships of all kinds all benefiting my bottom line.

And then this happened:

Three years after my first 2-minute call. Yes, three years later, I received a call. The woman that I was connected to; the one that was my 2nd 2-minute call, well she was now in a new hospital setting, and she _ never forgot that I called. And every time she heard my name or saw I was doing a presentation it rekindled and reaffirmed her desire to offer the WELLNESS approach I offered._

Finally; she explained; she was somewhere she could make it happen, and she was calling; asking; if I could come in and see if the brand new facility that was being built would be a good fit so I could consider a contract for my services.

20 years I contracted there. From one 2 minute phone call.

People and businesses reaching out to me happened over and over with individual clients; satellite facilities; recreational facilities; training of overseas military; and spin-offs from all of these seemed to ‘happen’. I never; ever had a business card.

The 2-minute call was my calling card.

The 2-minute call slowly built momentum until it began to snowball and then I was able to hire PBS to produce videos of end user VHS and cassette tapes so others could do the teachings at the various facilities. I was hiring instructors to teach my programs at different locations. So I could be in more than one place at once. The dinosaur version of online classes

This is just 1 example of how my 2-minute calls helped _ my ‘top-notch’ clients find me. _

This 1st Step; 1st Connect: Make a Call. – priceless!

I’d like to point out:

This post is a perfect example that, just like Sandee, it was not her spending more time:

• Getting more ducks in a row,
• More systems in place,
• More training.

It was taking the step over and over again to make a connection through a 2- minute call. That is what helped her and then me with Phase 1: The ESTABLISHMENT PHASE of Building our Businesses.

You can do that along the way too. I will help you. Right now, you need to KNOW

YOU already HAVE what it takes. You just need to KNOW how to use it!

> Trust me, _‘top-notch’ clients are _ looking for YOU!> YOU’VE GOT THIS!

Begin Building the WELLNESS Business You WANT by placing your focus on

1. using the expertise you have here is a LINK to FREE pdf WORKSHEET packet for this post.

2. getting the tools to communicate YOU are the one to help the ‘top-notch‘ client who is looking for you. Look into the focused CELL’f Care Bio-individual Process Seminar transcripts if you want to learn more about the process.

until next time here is a summary of links for your easy access!

mo

Links:

1 LINK to FREE pdf WORKSHEET: Who will be first on your list to call? Download Step 1 Connect 1 worksheet packet in pdf format and prepare for the next post in this series!

2 That way you’ll be ready next time to move forward. The next post is titled: Step 2 / Connect 2   Help ‘top-notch‘ Clients Find YOU. (post 4 in this series) For the complete series to be emailed to your inbox: LINK for SERIES.

3 Wanna touch base? Contact mo

4 Wanna help others you know? Copy the below link and send to all the wellness people you know! [Check this link out. It is an email series focused on Building the WELLNESS Business you WANT by i-we.co](http://www.i-we.co/3-steps-to-help-…ients-find-you-2/ ‎)

Visit buildthewellnessbusinessyouwant.com for all the season episodes