SEO Strategies for International Expansion w/ Brodie Clark
Show Notes:
- 00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant
- 1:42: Brodie’s best strategies for expanding SEO Internationally
- 3:54: How much does existing equity “transfer” to international markets using hreflang (ex. /us/)?
- 5:37: Why automatic redirection isn’t a good idea
- 7:30: Expanding domains is a long-term game, link signals
- 9:54: Advice for sites that aren’t well-established
- 11:50: Is a link building strategy necessary?
- 17:05: The highest value links globally
- 20:27: What was the effect on Google Penguin in Australia?
- 26:00: Brodie’s SEO consulting playbook
- 33:45: Are audits necessary? Why choosing the right client matters
- 41:56: Tips for new SEO consultants
