international student recruitment

ICEF Podcast episode format
1) News & Developments 
2) Main Topic
3) Keys to the market

1) News & developments 
• A discussion of some noteworthy industry news and developments as published on ICEF Monitor.

• UK student housing crunch projected to worsen through 2026
• Five student research insights to keep in mind going into 2024

2) Main topic 
• "The increasing appeal of Asian destinations in international student recruitment"
Main topic sponsor: ICEF Digital
 

3) Keys to the market • Mexico
Keys to the Market sponsor: AMTE  - The Mexican Association of Educational Tourism

Speakers 

Sarah Todd
Vice President • Griffith University
Former president of the Asia-Pacific Association for International Education

Gary Bowerman
Founder & Managing Director
Asia Travel Re:Set

Craig Riggs
Editor in Chief
ICEF Monitor

Martijn van de Veen (Moderator)
Chief Business Development Officer
ICEF

ICEF Podcast episode format
1) News & developments 2) Main Topic - Keys to the market
 

1) News & developments • A discussion of some noteworthy industry news and developments as published on ICEF Monitor

• Measuring the massive vocational training opportunity in developing economies
• AI tools help to smooth student housing search but supply crunch remains

2) Main topic • "Bridging the skills gap: Preparing international students for their future careers"
Main topic sponsor: ICEF Digital
 

3) Keys to the market • Tunisia
Keys to the Market sponsor: Eduworld,  premium student recruitment agency for global Educational opportunities.

Speakers 
Scott Cederbaum
Head of Degree Marketing
Coursera

Andy Hockley
Academic Director
Bell Teacher Academy
Cambridge University Press & Assessment

Craig Riggs
Editor in Chief
ICEF Monitor

Martijn van de Veen (Moderator)
Chief Business Development Officer
ICEF

Also in this episode:

• A discussion of some noteworthy industry news and developments as published on ICEF Monitor
  • UK to block dependants from accompanying international students as of January 2024
  • After domestic tuition hikes, Chinese officials reportedly considering an increase in international student fees
• Keys to the Market: Ecuador

Main topic sponsor: ICEF Digital
Keys to the Market sponsor: COICEC - “La Confederación de Organizaciones de Intercambio Cultural del Ecuador”

Speakers

Gautham Kolluri
Founder/Managing Director
CIP STUDY ABROAD
 

Chris Price
Senior VP Partnerships (UK & Europe) 
Adventus
 

Craig Riggs
Editor in Chief
ICEF Monitor

Martijn van de Veen (Moderator)
Chief Business Development Officer
ICEF

News&Developments:
🔘Inbound and outbound student trends for South Africa, Egypt, and Morocco
🔘US clarifies that new oversight rules will not apply to study abroad or international student recruitment contracts
Main topic:
🔘"Study destination promotion: the vital role of education agencies"
Keys to the Market:
🔘New Zealand

Episode Notes

News & Developments:

• Study tracks top messaging apps and student priorities in key Asian markets
• Survey says Australia a top choice among prospective international students

Main topic:
Are the traditional ‘student corridors’ under pressure?  How global events are affecting international student flows

With 

Chris Kirk, Director at UCAS International

Mirka Martel, Head of Research, Evaluation and Learning at Institute of International Education

Alice Wilby, Pro Vice-Chancellor, University College Birmingham 

Sponsor:
University College of Birmingham

Keys to the Market:

Egypt

Episode Notes

News & Developments:

• Affordability a rising factor in international students’ choice of destination
• Western Australia introduces new incentive scheme for agents

Main topic:
Visa options in the US for international students and their families
With 

Bruna Canto, Managing Director Latin America, FirstPathway Partners

And

Tadeu Ferreira, Partner, LeafLaw

Sponsor:
FirstPathway Partners

Keys to the Market:

Kuwait

Episode Notes

News & Developments:

• US visa processing delays worsening at midpoint of 2022
• UK resumes priority visa processing

Main topic:
Career opportunities for international students
With 
-  Nannette Ripmeester,   is the Director of Expertise in Labour Mobility (ELM) and director Europe & North America for i-graduate. She’s involved in the employability initiative CareerProfessor.works, supporting students’ intercultural and employability skills through a gamification app. ‘Making mobility work’ is her motto - Nannette thrives when making the connection between education and the world of work, global employability being pivotal in her work. She is passionate about customising solutions for global mobility for study and work purposes and is keen to enhance the connection between graduates and their future job opportunities. Her love for global mobility and bridging the gap between education and the world of work was ignited when she worked for 7 years at the European Commission where she was responsible for setting up the EURES database for mobile workers in EU Member States. Nannette holds an MA degree from the University of Amsterdam. She is a member of the supervisory board for Codarts University in the Netherlands and is actively involved in the NAFSA Trainer Corps. She has been the ‘Industry Innovator in Residence’ for Study Queensland 2018-19 with a focus on employability. With over 25 years of experience working for corporate and HigherEd organisations, Nannette is a leading expert on mobility for study and work.

- Adam Cooper, President at Alliance Abroad Group

Sponsor:
SRH Haarlem Campus

Keys to the Market:

Nepal

Episode Notes

News & Developments:

• Too many social channels to manage? Maybe your students can help
• Are more US employers shifting away from degree requirements?

Main topic:
International students in health education  - advising and planning for medical studies abroad
With 
- Philippe Van Hecke, Director of International Business Development at the SABA University School of Medicine, part of GUS Global University Systems

Sponsor:
Universidad Europea

Keys to the Market:
Ghana

Episode Notes

News & Developments:

Main topic:
1. Study destinations Australia and New Zealand back in the game

• Brett Blacker, CEO, English Australia
• Geneviève Rousseau Cung, Partnerships Manager, Education New Zealand

Sponsors:
Torrens University, Australia

Keys to the Market:
Bangladesh

Episode Notes

News & Developments:

• Nigeria: Most students want to study abroad but many also need financial aid
• India simplifies procedures for foreign institution partnerships

Main topic:
1. Study destination Canada

• Magdalena Link, VP Sales at ILAC
• Ana Paula de Souza, Senior Manager of Corporate Sales at Air Canada 
• Thevi Pather, Associate VP International at Saskatchewan Polytechnic
• Craig Stephenson, President and CEO of Centennial College,
   

2. Study destination Canada: focus on Quebec

• Diego Sanchez, Director of International Affairs at Languages Canada
• Martin Houde, Director of Collège Avalon 
• George Khoury, Principle advisor for Opulence Education Group.

Sponsors:
Centennial College

Collège Avalon

Keys to the Market:
Iran

Episode Notes

News & Developments:

• The growing influence of school groups in the international K-12 sector
• International enrolment recovery underway in Australia, Canada, the UK, and the US

Main topic:
International Education: is studying in English the only viable option?
With 
- Cristina Grasset, Director at Spain Education Programs 
- Olivier Chiche-Portiche, Director General a.i. at Campus France

Sponsor:
Universidad Europea

Keys to the Market:
Colombia

In this episode we look at Artificial Intelligence in the international student recruitment industry.

Industry trends and developments:

• Forecast projects major growth in international enrolments through 2030
• Language travel sector tempers expectations for timing of pandemic recovery

Main topic:

• Artificial Intelligence: we all have heard of it and probably are already using it. How to best describe Artificial Intelligence in layman’s terms? 
• AI uses patterns based on existing human behaviour.  How can we make sure it’s fair and non-biased?
• Where is it being used in student recruitment? 
• Where does it work?  Where does it not work?
• What are the misconceptions about AI?
• Will AI make the student recruitment process more automated, more personal - or both?

Episode sponsor:

• iSchoolConnect, the leading AI platform for international student recruitment and engagement.

Keys to the market:

• Martijn, Craig discuss the specifics of Nigeria as a major source market for international students

News, trends and developments 

With Craig Riggs, editor of ICEF Monitor

• Agent survey highlights important demand factors for study abroad in 2022
• US announces important changes for student visa policy
• New Zealand launches new website for international students

Main topic

“International education - a greener future ahead?”

Martijn van de Veen interviews Jonathan Dykes and CJ Tremblay about their views, insights, learnings and expectations for a greener future in the international education community.  We discuss the main factors that contribute to the carbon footprint of international education and which initiatives are being rolled out to reduce this.  In addition we explore ways to incentivise agencies, institutions, students and other players in the sector to contribute to a lower carbon footprint, as well as what new opportunities there are for the student recruitment industry that come with a greener future.

Keys to the market: Vietnam

In this final section Martijn and Craig discuss key market trends in the sector and this episode focus on Vietnam as a growing student recruitment market.

In this episode, we take a look back at how 2021 marks the start of a new era for international education

• Government support
• Online/Digital claims its position in the student recruitment industry
• Career options are more important than a university's ranking
• Diversification and risk mitigation
• Growing importance of education agents
• Mental health

News, trends and developments 

With Craig Riggs, editor of ICEF Monitor

- Australia reopens its borders international students

- US: International enrolments are rebounding 

Main topic

“International students and online programmes in the new normal”

With Stephanie Adamson, the University of Arizona

The pandemic has made all of us near-experts in online learning, but what is the future of online programmes now that borders have reopened to international students? According to the University of Arizona, the future is online and the institution continues to offer a portfolio of online and blended programmes in what is truly a new normal. In this episode, Stephanie Adamson, Assistant Dean at the University of Arizona talks about their ‘post pandemic’ online solutions and how these help the institution reach and enrol a larger and more diverse group of International students worldwide.

Question from the industry

With Diogo Rodrigues, Yes Intercambio

“What is the difference between Transnational Education and cross-border online learning?”

1. “The ICEF Berlin ‘Agent Aggregator’ panel discussion: impressions and opinions”
   - Meti Basiri, CMO at Applyboard
   - Bloeme Bergmann, Talent Scout at Global School for Entrepreneurship
   - Oscar Porras, President at ASEPROCE
    
2. “Pre-Covid vs post Covid: How has international student recruitment really changed”
   - Andries Bonneur, Owner of StageGlobal
   - Oana Lelcu, Director Sales & Marketing at SRH University of Applied Sciences
    
3. “ICEF Berlin 2021: a look behind the scenes of the very first hybrid ICEF event ever”
   - Nick Stevenson, Director EMEA at ICEF
   - Tiffany Egler, Director Agency Relations at ICEF
   - Hersha Pandya, Director Higher Education Partnerships at ICEF

Over the past half decade, the United States has increasingly shown the world that international students may have a difficult time enrolling in a US college or university. From increased Federal regulations, eroding international diplomatic relations, elevated social/cultural tensions, an increase in an isolationist narrative, and the ongoing global COVID 19 Pandemic, international students are seeing US higher education as a less and less attractive option for their college degree. I will discuss the ongoing challenges of the "Perfect Storm" with Melanie Gottlieb, Interim Executive Director of AACRAO, and explore the possibility of a light at the end of the tunnel for colleges to once again attract and enroll international students.

About our Guest
Melanie Gottlieb assumed the role of Interim Executive Director of AACRAO in May of 2021, after nearly six years as the Deputy Director. She came to the national office with 18 years as an AACRAO member, with experience in Records & Registration, Enrollment Management and International Recruitment and Credential Evaluation.  She has served the association in a variety of leadership roles throughout her career, most recently as Vice President for International Education on the AACRAO Board of Directors.  Melanie earned an MA in Information Science from the University of Missouri - Columbia and a BA in History /American Studies from Marlboro College in Vermont.