Ever had trouble putting on your bra? You just couldn't clip it correctly, or it dug into your rib the whole day? Now, think if you had a disability and there was absolutely design consideration given to designing your bra... how would you manage?
Inclusivity isn't a box to check on a corporation's must-have list. It is a mentality, it is the way you think about and perceive those around you. Let's improve our perception and help others improve theirs. If we want to succeed as a humanity we need to promote inclusivity in all parts of life.
Emma Butler, the CEO of Intimately.co, is doing it better than the rest of us. She created a company that designs lingerie for female-identifying people with disabilities, focusing on functionality as well as fashion. In last week’s episode of Empowered Women Live, Emma shared with us what inclusivity looks and feels like for real and what we can do to be 100% inclusive ourselves.
She explained the inspiration behind founding Intimately.co and how she is motivated by customers’ stories of feeling comfortable and confident in their new lingerie. Emma’s powerful dedication to inclusivity as well as her empathy for all make her a strong woman to learn from, and we highly recommend that you check out her company’s website, Intimately.co, where “Getting dressed has never been easier.”
