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Tune in to hear:

- What can Alex share about his financial literacy startup, Futurvest, and what needs or gaps did he see in the financial literacy space? 

- Knowing what we know about behavior, what does effective financial literacy education look like?

- Is there a way we can take the fight of financial literacy to an institutional level? Also, is there any hope of having financial literacy win out when large companies often monetize people’s poor financial decisions?

- If Alex had to do it all over again, with two decades of experience behind him, what would he do differently as an advisor?

- What is Alex’s niche and how does he differentiate himself from 300,000 peers? 

- Where does Alex think the financial service industry will be in 25 years from now?

- How has Alex’s relationship with his clients changed him for the better?

https://www.lakeavefinancial.com

https://www.futurvest.com

Compliance Code: 1358-OAS-8/1/2022

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Larry Fitzgerald is one of the greatest football players of all-time – and his journey truly started at the bottom. He was a ballboy for the Minnesota Vikings when he was a teenager before spending 17 seasons in the NFL with the Arizona Cardinals, where he finished second all-time in league history in catches and receiving yards. Larry explains why his drive to be great in football extends to every other aspect of his life. He discusses what it was like to learn from the pros as a kid (4:05), how military academy gave him the structure to succeed (7:34), overcoming doubt in college (13:24), his relationship with his father and how he thinks about parenting his kids (16:30), the high performance mindset (19:51), advice to live by from his grandmother (23:59), losing his mom to breast cancer and how he goes about honoring her (28:48), taking care of your body (31:26), success over the long haul (32:23), discovering WHOOP (35:49), how WHOOP helped him with sleep apnea (36:20), the importance of sleep and health in every day life (41:23), and how an internship he did in the height of his football career changed his life (45:32).