irresistible offer

Create some buzz with warm-up emails and effectively leverage SMS marketing that teases your BFCM offers without cannibalizing current sales. Think early bird specials and thank-you messages to loyal customers – building anticipation and showing appreciation goes a long way! 

In this episode, Jordan West covered essential strategies to prepare for Black Friday and Cyber Monday 2023. He talked about optimizing your site for email capture, launching email campaigns early, personalizing your emails, and updating your homepage with seasonal creatives. He also emphasized the importance of mobile and desktop friendliness and gathering feedback to ensure a top-notch shopping experience. 

Listen and learn in this episode!

Key takeaways from this episode:

• Planning and launching email marketing campaigns early for BFCM.
• Optimizing your site for email capture and testing different offers to entice sign-ups.
• Setting up data feed for personalizing email campaigns for different customer segments.
• Sending warm-up emails with hints and teasers to create excitement without cannibalizing current sales.
• Updating your homepage with seasonal creatives like creating gift guides and ensuring mobile and desktop friendliness.
• Auditing your entire email sequence and series, updating them to be holiday-themed for BFCM readiness.

Recommended App/Tool:

Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course

Shopify: https://www.shopify.com/

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

In this episode, Vince and Josh will share the things they’ve learned through years of building B2B and B2C marketing campaigns. These strategies aren’t just for financial advisors trying to attract new prospects. What we’ll talk about in this episode can be applied to any business and its marketing efforts.

With so many companies making bold claims about the results of their marketing strategies, it’s easy to chase the offers and give these different approaches a go. But are they going to provide you with the types of leads that you can actually build your business with? That’s what we’ll explore today.

Featured Quote:

"We're trying to provide that value first before you ever even ask for an appointment. And even when you ask for the appointment, it's not 'Hey, I did this, so now give me your time.' It's, 'Hey, I did this, let me help you further.'"  - Mastermind Advisor Marketing

Here is some of what we’ll cover in this episode:

• Creating a story around your brand to separate yourself from others. (4:41)
• Separating yourself with an irresistible offer. (6:43)
• The next phase is giving something for free. (10:54)
• Tying everything back to emotion through story-telling. (13:54)
• The challenge with taking on marketing on your own. (18:16)
• Some of the things we provide in our education-type courses. (21:19)

Resources:

Mastermind Advisor Website: https://mastermindadvisor.com/ 

Join Rob Taormina as he dives into the topic of creating an irresistible offer in his latest episode of "Don't Fear Grit." In this episode, Rob will guide you through a checklist to ensure your offer stands out in a crowded market. From understanding the emotions of your prospects to removing risk, Rob will cover all the key components of a successful offer. He'll also discuss how to demonstrate a return on investment and provide proof elements to back up your claims. Whether you're a seasoned entrepreneur or just starting out, this episode is a must-listen for anyone looking to take their offer to the next level. So don't miss out and tune in now!

Want a more in depth course on marketing?  How to build a personal brand online?  Copywriting secrets to increase social media engagement.  How to create a lead magnet?  How to ask for a testimonial?  Sign up for Rob Taormina's online courses at www.LaunchLearn.info

Network with other entrepreneurs and get access to monthly free live trainings: https://bit.ly/38w3VNi

Download our free Podcast Gear Guide: http://www.LaunchMyPodcastShow.com

Follow us: https://www.facebook.com/dontfeargrit
https://www.instagram.com/dontfeargrit/

One of the biggest keys to the success of your online business is creating an irresistible offer that will bring people in and keep them coming back for more.

Not only should you create something of value—you also need to make sure it’s an offer you can’t find anywhere else.

In other words, it’s an offer that’s uniquely yours.

Instead of selling what you do, you want to instead market the problem you solve.

Once you discover how to communicate your message in a way that speaks to your ideal clients, you’re sure to stand out from the competition.

Listen in and learn the six marketing strategies I’ve used to create irresistible offers for my own business, and how you can use them to do the same for yours.

In this episode, we talk about…

• [03:12] Step #1: Determine your audience.
• [08:00] Step #2: Create a strong offer that will resonate with your target market.
• [14:09] Step #3: Develop the right hook to get people interested in your offer.
• [18:39] Step #4: Connect your solution with a powerful story.
• [23:23] Step #5: Only implement marketing strategies that are proven to work.
• [26:30] Step #6: Follow up after they purchase.
• [28:21] A recap of the six tips.

Schedule a call with Dorothy to chat about your Sales Strategy here:
-> https://bit.ly/3bMgbtx

Send your episode topic suggestions or questions to hey@dorothyvilleneuve.com

Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching

More info and free resources at wildlyconfidentsales.com