jason cercone

It's been a long time coming, but here's the official wrap-up to Solo Podcasting Simplified.

In this episode, you'll find:

• An apology from me for not releasing this episode much sooner
• An explanation as to why I shifted course 
• What's going to happen with this podcast (HINT: What's Old Is New Again...with a slight tweak)
• How content will be produced going forward through this podcast
• A brief intro to my new brand, Bombtrack Media

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

The reasons why people love podcasts is pretty subjective.

For starters, they could get attached to the host and tune in every episode just to hear what he or she has to say.

Perhaps the podcast features valuable guests you don't want to miss.

Maybe it's because every time they listen, they learn something new that can be implemented into their life on a personal or professional level.

Hell, it could be because a podcast allows for an escape from their everyday life...even if for a few minutes.

It could be any of these reasons or something completely different, but there's one common denominator that makes podcasts such an important part of people's lives:

Podcasts are passive.

That means podcasts can be consumed without one having their full attention dedicated to said consumption.

You can put on a podcast and take a walk, get in a workout, make your morning or afternoon commute more enjoyable, even get some chores around the house completed.

All while swinging to the sweet sounds of your favorite podcast content provider.

Podcasts play a meaningful role in people's lives because they enjoy the content while partaking in something else they enjoy.

Or, at the very least, a solid podcast can make the not-so-enjoyable moments a little bit easier to stomach.

This is why you can't ignore bringing a podcast into your business practices. The connections you build are too powerful to forego.

In this episode of Solo Podcasting Simplified, it's another installment of Podcast Therapy and, just like the title suggests, I'll be sharing why people love podcasts so much, as well as why you can't ignore building a podcast of your own based on that love affair.

Click here for this episode's feature blog post, resources, and more

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your brand.

And by far, one of the most important aspects we focused on was utilizing your website to feature your podcast content.

Or, building a separate website 100% dedicated to your podcast production.

Why is this so important?

We discussed a variety of reasons:

• The SEO benefits
• The value podcast content adds to your website
• The value podcast content adds to your overall brand should you ever choose to exit your business

Podcasting has evolved beyond just being an audio format.

The content found within your podcast can be extracted and used to provide impact and transformation to people who discover you, but may not necessarily listen to podcasts.

Today, podcast content is often discovered through search engines like Google and YouTube on a daily basis.

And if you don't optimize your content for discoverability through your website, you're leaving huge opportunity and a great deal of potential money on the table.

In this episode of Solo Podcasting Simplified, I'm diving deeper into the importance of leveraging your website to showcase your podcast content and sharing some tips to help you make it happen with ease.

IMPORTANT LINKS:

Click here for this episode's feature blog post, resources, and more

Schedule a Podcast Clarity Session Today

Set up a website for your podcast in just 5 minutes!

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Why do so many podcasters fail?

There are a number of factors that can contribute to a podcaster pulling the plug on their show in the very early stages.

Many times, new podcasters enter the fray with unrealistic expectations about podcasting being easy and the whole world showing up to listen just because a new episode was published.

In addition, new podcasters often get fixated on download metrics and believe this is the only way to gauge success for their show.

Sometimes, podcasters get overwhelmed with the amount of work it takes to manage and maintain a podcast, meaning they didn't properly plan time into their schedule to carry out the tasks of production, communication, and promotion.

And in some instances, new podcast creators venture too far outside their zone of genius and try to create content that doesn't excite them or doesn't speak to their target audience, causing them to become disengaged, burnt out, and unhappy with the act of creating new content.

These are just a few potential reasons why someone may abandon their podcast efforts...

...and each of these items could've been avoided if these creators took time to establish a winning mindset before they ever pressed record.

Episode 008 of Solo Podcasting Simplified features your first dose of Podcast Therapy! I'll be airing these therapy sessions weekly to help you with various aspects of podcasting. In the premiere installment, I'm zeroing in on what I feel is the most important element of successful podcasting: establishing the right mindset.

Click here for this episode's feature blog post, resources, and more

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

The digital landscape you and I exist in today is filled with a plethora of answers and information as far as the eye can see.

What's good about this is the fact that answers are always at our fingertips.

What's bad is it can get incredibly difficult to filter through the minutia of content thrust upon us to find relevant information that resonates and brings game-changing wisdom into our lives.

If you're a coach or consultant who's adding content to the mix in any capacity, it's incredibly important not to get lost in the aforementioned minutia and, instead, generate content that serves a specific purpose and connects with people when they intentionally search for it.

Let's break that down...

Simply posting a link to your most recent podcast episode, blog post, etc. on Twitter, Instagram, LinkedIn, etc. will do little to bring new listeners over to your show...as you may have experienced.

With the sheer amount of content that's being spilled on to social media simultaneously, it can be next to impossible to even get your posts seen...let alone have them break someone free of their 'scroll hole' to listen to your podcast.

But if you build content for a specific purpose that's aimed at a specific person looking to solve a specific problem AND you build it in a way that's SEO-friendly and easy to discover when intentional search is conducted, your chances of making a genuine connection and gaining a loyal follower/listener/viewer/reader increases dramatically.

When you DO make connections on social media, your first step should be to move the conversation to a channel where you have more control (i.e., an email list).

And you have a much better chance of making that happen if you give your new connection exactly what they're looking for. 

This can be accomplished with a solo podcast, but the philosophy of niching down, providing more focused content, and leaning into an area of specialization transcends the podcast medium and should be applied to everything you do.

In Episode 007 of Solo Podcasting Simplified, I break down why getting laser-focused with your solo podcast content, as well as the products and services you provide your customers, will help you cut through the noise and stand out in a crowded digital landscape.

Click here for this episode's feature blog post, resources, and more

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

If you're a coach or consultant, you spend a great deal of time providing assistance, guidance, and motivation to your audience.

And that audience most likely consists of people in your inner circle - the ones who've taken the step towards investing monetarily in your knowledge and expertise - as well as your those who are part of your ecosystem, but haven't yet made any sort of financial investment in your guidance.

Both serve as tremendous assets to your brand and speaking to each entity with clarity and confidence will strengthen your relationship with existing customers and clients while building trust with potential ones as you move them closer to the transformation they seek.

Solo podcasting can serve as a key catalyst for relaying your message and establishing strong relationships that grow your brand. This method of content creation should not be overlooked by any coach or consultant due to the effectiveness each episode carries with it.

In Episode 006 of Solo Podcasting Simplified, I share four impactful ways you can use this the solo podcasting approach to your advantage and turn your podcast into a primary resource in your coaching and consulting business.

Click here for this episode's feature blog post, resources, and more

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

What is a mastermind?

If you've ever read Think and Grow Rich by Napoleon Hill, you're fully aware how much stock the great author and thought leader puts in mastermind groups.

In fact, his belief in these groups is so strong, he feels anyone who strays from the power built within said mastermind is destined to fail.

As the legend states:

“Maintain perfect harmony between yourself and every member of your mastermind group. If you fail to carry out this instruction to the letter, you may expect to meet with failure. The master mind principle cannot obtain where perfect harmony does not prevail.”

According to The Success Alliance, mastermind groups offer a combination of brainstorming, education, peer accountability, and support to sharpen your business and personal skills. 

A mastermind group helps you and your mastermind group members achieve success. Members challenge each other to set strong goals, and more importantly, to accomplish them.

There's no question that training has gravitated more towards the group setting in today's world as collective groups working with synergy have proven to produce tangible results for those involved and engaged.

Strength in community and having consistent support and encouragement cannot be overlooked. 

That's why I built The Solo Podcaster's Mastermind.

In Episode 005 of Solo Podcasting Simplified, I provide an inside look at The Solo Podcaster's Mastermind and give you all the reasons in the world to join! Throughout this episode, I'll explain the aspects that make up the mastermind, the skills you'll take away, and how we'll work together to get your podcast launched or retuned within 60 days.

Click here for this episode's feature blog post, resources, and more

PLEASE NOTE: I have closed The Solo Podcaster's Mastermind.
 

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

It's inevitable that somewhere along the lines in your podcast journey, you're going to make some mistakes.

None of us are immune to it and no one in this space has built anything with absolute perfection.

And there's nothing wrong with that. Perfection is boring.

Mistakes aren't a bad thing...as long as you learn and grow from them.

But too often in the podcast space, those common mistakes are ones that lead to creators throwing in the towel far too soon. They let mistakes derail their efforts and they bail before any true growth is felt or real breakthrough experienced.

The numbers don't lie.

According to a thread on Reddit:

• 90% of podcasts don't get beyond the 3rd episode
• To be in the top 1% of podcasts in the world, you only need to publish 21 episodes of your podcast

Those are scary statistics.

But they're also reassuring statistics for podcasters like you who are ready to proceed with reasonable expectations and a strong plan of action for growth, consistency, and success.

You may have heard people say the podcast medium is oversaturated or there are too many podcasts in their niche to stand out.

But in reality, the number of podcasts producing new content consistently is a small fraction of the total number of podcasts listed.

And, most importantly, no other podcast on the planet features your unique story, your unique perspective, and your unique way of making connections and bringing value to someone's life.

While others are making mistakes and letting it deflate their ego, you're learning from yours and capitalizing on each one so your next production is poised to make you stand out.

On Episode 004 of Solo Podcasting Simplified, I break down some of the most common podcasting mistakes creators make with their show. I also share my thoughts on a mistake myself, along with many podcast creators and producers, are making today as we speak.

Click here for this episode's feature blog post, resources, and more

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

How important is it to speak with confidence?

Very.

Confidence is everything!

Think about it...

When's the last time you bought something off someone who didn't have the confidence to fully explain what you were investing in?

When's the last time you were persuaded by a public speaker who had no confidence in their ability to deliver their message?

When's the last time you believed your kid when they told you with a shaky, unconfident voice they didn't eat the rest of the cookies when you weren't looking?

When you speak with confidence and project your message with power, it draws people in and keeps them engaged in what you have to say.

The solo podcast stage presents a phenomenal platform for telling stories, sharing insight, and moving people who resonate with your message closer to the transformation they seek.

But if you fail to speak with confidence and get them fully invested in your philosophies, it's going to be extremely difficult to gain traction and establish yourself as a go-to resource in your niche.

Episode 003 of Solo Podcasting Simplified is all about gaining confidence in your content delivery and channeling that confidence to connect with your ideal listener in an undeniable way. I'll be sharing three bulletproof ways to speak with confidence and get the absolute most from each solo podcast episode you produce.

Click here for this episode's feature blog post, resources, and more

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Does solo podcast content trump guest-driven content?

It's the great debate.

Which form of content creation is better: solo-based content that keeps the spotlight firmly secured on you and your expertise or guest-driven content where impactful conversations captivate listeners?

Saying one is BETTER than the other without context is pretty difficult because each approach serves a purpose.

For example, if you're brand new to your industry/space/niche and want to boost your notoriety, collaborating with like-minded thought leaders in your arena will help you do so at a faster pace.

You also get access to that thought leader's audience and, hopefully, that additional exposure will put a few more eyes and ears on your initiatives going forward.

On the flip side, if you want to firmly position yourself as a thought leader that people seeking insight on your area of expertise can turn to, keeping the focus solely on yourself with solo podcast content may be the better way to go.

Your podcast may not feature a back-and-forth on a particular subject due to the lack of guests. But you can make up for that by confidently delivering an impactful message for your audience to learn from.

This, in turn, helps you establish a stronger level of trust and connection with every listener that presses the play button.

In Episode 002 of Solo Podcasting Simplified, I'm taking a look at both sides of the equation - what are some of the advantages and disadvantages of solo podcast content, as well as guest-driven content...and when does it make sense to lean into one or the other?

Click here for this episode's feature blog post, resources, and more

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Of the millions of podcasts currently in existence on planet earth (both active as well as no longer producing content), the vast majority of them were built with the popular format of hosts welcoming guests onto their show for impactful conversation.

This approach, of course, has its benefits:

• Guests help split the dialogue so the host doesn’t have to do all the talking
• Guests bring a new layer of insight and perspective to each episode
• Guests give you an opportunity to tap into a new audience (as long as they share the content once it’s live)

But often times, podcasters overlook some of the disadvantages of featuring guests on their show. Including, but not limited to:

• The guest will be the featured thought leader for each episode
• Finding guests and preparing for interviews can be time-consuming
• Guests may go silent after your recording and do nothing to help you promote once it’s live

My belief is this: since the majority of podcasts are built with a host-guest dynamic, new podcasters feel this is the best (maybe even the only) way to produce their soon-to-launch show.

And I get it. It’s a template that’s worked for years and it makes sense.

But what it really comes down to is your overall brand objectives.

Do you want to be the go-to thought leader that people in search of the transformation you know you can deliver turn to?

Do you want to use your podcast to build an unbreakable bond with your listeners, giving them an outlet to establish trust in you and your message?

Do you want more freedom and flexibility in your podcast production initiatives?

Then producing a solo podcast is the only way to fly!

In the world premiere episode of Solo Podcasting Simplified, I'm going to share some of the undeniable benefits of solo podcasting, as well as set the table for what you'll learn and discover as future episodes of this podcast go live.

Click here for this episode's feature blog post, resources, and more

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

The time is nearly upon us.

They say good things come to those who wait and, if you've been looking for the best tips, strategies, and commentary about how to elevate your brand as a solo podcaster, my friend...that statement could not be more true.

Solo Podcasting Simplified officially goes LIVE on Monday, July 10th, 2023 with the world premiere episode for your audible and visual consumption!

SPS is the only show dedicated to tapping into the power of solo podcasting and each episode is designed to bring you knowledge, insight, and strategy that will take your efforts to undeniable levels!

And because I refuse to give you one episode to start, 7.10.23 officially kicks off Solo Podcasting Simplified Launch Week!

From the 10th thru the 14th, you'll get access to Episodes 001 - 005.

Here's the release schedule:

7.10.23: The Undeniable Benefits of Solo Podcasting
7.11.23: Solo Content vs. Guest Content: Which Approach is Better?
7.12.23: 3 Bulletproof Ways to Speak With Confidence As a Solo Podcaster
7.13.23: The Most Common Mistake Podcasters Make That You Can Avoid
7.14.23: An Inside Look At The Solo Podcaster's Mastermind

All episodes will be available on your favorite podcast streaming app and the full videos can be found on my YouTube channel.

Strap in...it's going to be a BIG week!

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Ladies and gentlemen, boys and girls: We. Are. BACK!

That's right, the podcast formerly known as Pod Theory is back with a fresh name and a simplified approach. 

This...is Solo Podcasting Simplified! And I'm dedicated to bringing you the very best in tips, strategy, and commentary to help you become the best solo podcaster in the game.

Solo podcasting presents a number of benefits, including recording on your own schedule and shining the spotlight brightly on your expertise alone. 

This podcast will cover all of that and a ton more as new episodes go live.

In case you caught the brief rebrand of this podcast to Podcast Guesting Simplified and are wondering what the hell is happening...give this bonus episode a listen and you'll get an explanation.

Additionally, this episode lays out my vision for Solo Podcasting Simplified and tells you exactly what you can expect when the podcast is officially relaunched.

It feels good to be back. Did you miss me? 😃

Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: The Debut Season of Podcast Theory - COMING SPRING 2024!

Get hands-on, comprehensive assistance with your podcast efforts. From developing your ideas to taking production off your plate, we've got you covered at Bombtrack Media! Click here to learn more

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production

Top 3 Takeaways From This Value-Packed Conversation:

• Regardless whether you're building your personal brand, a lifestyle brand, a corporate brand, or any other type of brand you can think of, your story will be a driving force that puts you on the map and gives the right people a reason to resonate with you. Don't be afraid to tap into your authenticity and share that story with the volume turned all the way up!
• Are you surrounding yourself with people who elevate you or people who bring you down? Be aware of who you surround yourself with and be sure your inner circle has your best interest at heart. As the great Jim Rohn once said, "You're the average of the five people you spend the most time with"
• Don't overcomplicate your story to the point that it stops being a story and it becomes a sales pitch. Sticking to the authenticity of your story will help you keep things succinct and do what it needs to push your brand forward

______________________

Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover On Episode 165 of Evolution of Brand:

• The differences between personal brands, lifestyle brands, and corporate brands
• What does brand mean to you?
• Why you can't jump into marketing until your branding message is dialed in
• What made branding an attractive career choice for Don?
• A look at some personal brand mistakes (the Ja Morant story)
• What NOT to do as you develop a personal brand
• How an inner circle member can potentially damage your brand (the Lonzo Ball story)
• The difference between core friends and mentors
• Is social media still "social?"
• How to define and tell your authentic story
• An inside look at Tranquility Drive

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• One of the most important aspects of leveraging social media to build your personal brand is being in front of people on a consistent basis. They see your face every day and when they do, it keeps you front of mind when they're looking to make a buying decision in your field of expertise
• Your content strategy, regardless of what it is, requires CONSISTENT EFFORT. You can't try something for a couple months and say it doesn't work. You need to pour ample time (well over a year) into a platform on a consistent basis before you can make claims that it "doesn't work for you"
• The excuses you may have for not posting on social media, starting a podcast, building a brand, whatever it may be...they may stem from some deep-seated issues you don't even realize are present. You need to make your initiatives a priority so you follow through with consistency. As the title of this episode states, "there's never a good excuse for not getting started"

______________________

Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 164 of Evolution of Brand:

• Does education get overvalued AND undervalued in today's world?
• Laura shares how her brand has evolved over the years
• How Laura has leveraged personal branding in the real estate industry and how she teaches other agents to do it better
• The role social media plays in building your personal brand
• Why showcasing your expertise about your industry is not giving away trade secrets
• How much consistent time you need to put into making a content strategy work
• Why you can't try to eat the elephant in one bite
• Where do the excuses that prevent you from taking action stem from?
• How to best manage your social media posting strategies without overwhelming yourself
• Laura's recommended first step for emphasizing your personal brand

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• There is a difference between customer service and customer experience. A customer experience is any time that a customer interacts with your brand at any point (call center, brick and mortar shop, 1:1, billboard, social media, podcasts, etc). Customer service is a part of the overall experience a customer has with your brand
• "There's only one thing worse than being talked about...and that's not being talked about." --- Oscar Wilde | This means you need to be out in the world talking about your brand and talking about what you do. You have to be consistent in this effort and continue pushing if you expect good things to happen
• No matter what industry you're in, you're dealing with people. You have different experiences that are based on how you act as an individual. This drives decision-making on an emotional and psychological level 

______________________

Click here for complete show notes

Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 163 of Evolution of Brand:

• Is there a separation between customer service and customer experience?
• Colin shares how his brand has evolved over the years
• How Colin built his LinkedIn following AND email subscriber list to 6-digits (and counting)
• The reason you have to put in consistent effort even when you don't see results immediately
• How the podcast platform has impacted Colin's personal brand growth and development
• How to build a strong experience that build loyalty with your customer base
• The four components you need to understand to build a memorable experience within your brand
• Has customer service fallen off a cliff in today's world?
• A great example of building a customer experience (shout out to Canva)
• How does subjectiveness factor into customer experience?
• The best place to start if you want to emphasize customer experience to a larger degree

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• The content can serve as a strong foundation for your personal brand and have an impact whether you're working for yourself or someone else. Showcasing passion and advanced knowledge of your expertise will attract people to you, thus giving you opportunities to grow no matter what your working structure looks like
• People are not going to pay you what you're worth. They're only going to pay you what they think you're worth. And based on the content you're sharing, you have the ability to control what people think of you. YOU are your greatest asset
• Injecting some of your personal story into your LinkedIn profiles will help you stand out and allow those who discover your profile resonate with you on a human level. Clearly, LinkedIn is a professional network...but if you try to make your profile too "squeaky clean," it can lack authenticity and not attract people to your personal brand the way you hope

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Click here for complete show notes

Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 162 of Evolution of Brand:

• Chellie shares how her professional brand has evolved over the years
• How content positions you as a thought leader and grows your personal brand
• Why personal branding leads to repeat business
• Chellie breaks down her definition of a personal brand
• Why everything does not need to make it on to the Internet
• Some ninja strategies for building your personal brand
• Why imperfection is attractive...especially when it's authentic
• What is the high-value real estate on your LinkedIn profile?
• Why you need to inject some of your authentic personality into your LinkedIn profile

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Your personal brand allows you to showcase who you are, what your values are, and that you are a good person. It goes further than just having a service to offer. It allows people to dig deeper into you to get a true feel of the human side, thus allowing trust to grow
• The lines between personal brand and business brand have been blurred in today's digital landscape. Sometimes professionals take things too far, to a point where their content comes off as narcissistic. Of course you want to talk about yourself, but there's a limit...and ultimately, your message needs to relate to those who consume it. Overall, your professional brand IS your personal brand and it's important to strike a healthy balance that gives your audience ways to get to know you
• Sharing small pieces of your blueprint in chunks will give people tremendous insight into whether your offerings can help people achieve the transformation they seek. If you keep everything held tightly, people will feel you're not sincere and may choose to ignore your message altogether

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Click here for complete show notes

Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 161 of Evolution of Brand:

• Angela shares how her brand has evolved over the years and how she earned the nickname "The Arsonist"
• How Angela helped speakers make critical adjustments to their approach during COVID-19
• Why personal branding is a vital marketing tool all professionals need to lean into
• The power of community in today's business world
• How your personal brand will be a driving force to help others fall in love with what you're doing
• How to strike a balance between professional and personal sharing/posting on social media
• What can you gain by sharing small chunks of your business blueprint?
• Establishing thought leadership through podcast guest appearances

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• So many resources get wasted when you don't implement and execute an effective marketing strategy for your brand, the most prevalent of those resources being time. If you get wrapped up in FOMO and feel you need to build a presence at every corner of the digital space in spite of your bandwidth, your attention gets divided you end up costing yourself opportunities 
• Your strategy serves as your foundation. If you try to build your brand with no foundation, everything will inevitably fall apart and crumble. Addressing your strategy from the onset of your efforts will allow you to grow systematically and make key changes and pivots when needed, not just on a whim
• Marketing strategies are subjective. You cannot carbon copy a competitor or someone else in your industry and expect the exact same results. Your strategy needs to be akin to your beliefs, philosophies, and unique selling proposition. There may be elements you can emulate from others, but your strategy needs to speak to your uniqueness and why your brand is the one people should trust

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Click here for complete show notes

Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 160 of Evolution of Brand:

• Brooke shares how her brand has evolved over the years
• The biggest resource you waste when you don't have a sound marketing strategy in place
• Why you can't let FOMO drive your decisions to build a marketing strategy
• Why there's a strategy gap for many small and medium-sized businesses and brands
• The difference between a marketing strategy and "random acts of marketing"
• What you need to focus on from the very beginning to ensure your strategy is sound
• Why you can't apply a cookie-cutter approach to marketing strategy and try to carbon copy what others in your space are doing
• Do brands give away too much of their strategy based on the content they share?
• How thinking and working collaboratively can change the world
• How many customers can your business truly serve (do you have a sustainable growth plan?)
• Tips and strategies for building and implementing a repeatable marketing strategy

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!

Top 3 Takeaways From This Value-Packed Conversation:

• Press release strategy has evolved. It's hard for releases to get traction if they don't contain stories and are too focused on facts. Journalists love to tell a good story and if your press release stands out in this regard, it's more likely to get picked up by more outlets, thus amplifying your exposure across the web and beyond
• Due to the rapid pace of news hitting the wires today, investigative journalism simply isn't what it once was. While most journalists will fact check to ensure they're not reporting "fake news" (most, not all), they aren't digging as deep as they did in the past to uncover all the details of a story. In that spirit, the more details you can provide, the better. AND it will allow you to control the narrative to some degree as well
• Building relationships with local journalists is a phenomenal way to grow your brand and get your message spread when you need it. Position yourself as a resource with local outlets that journalists can turn to for news and information about your industry. This will keep you front of mind when you have news about your brand that needs spread + position you as an expert in your space 

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Click here for complete show notes

Too many people are overcomplicating podcast guesting. If you're leveraging guest appearances as a brand-building strategy, there are three things you need to emphasize to get maximum ROI from your efforts. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
______________________

What You'll Discover In Episode 159 of Evolution of Brand:

• Mickie shares how he dodged the dot com bubble burst and how his brand has evolved over the years
• Where people are missing the mark with press releases (to the tune of 95% of releases getting ignored)
• The impact of storytelling in today's press releases
• Does storytelling go "against the grain" when it comes to the traditional approach to press releases?
• How to leverage authenticity with press releases and building your releases around your Unique Selling Proposition (USP)
• Why journalists don't have the time to investigate potential stories as deeply as they did in years past
• How to control the narrative with a more impactful press release
• The best ways to leverage surveys and studies to gain momentum for your brand AND build better press releases
• How to leverage local media to enhance visibility
• How podcast guesting has helped Mickie build his brand and get in front of the right people

Learn more about Evolution of Brand at evolutionofbrand.com

If this episode impacted you, please recommend it to one person in your circle who you know will be impacted by what they hear, too.

Thank you for being part of the EoB Mafia!