Carat Canada's Jennifer Lewis on Canada's changing TV market
Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies, and how she's approaching solutions for measurement in the fragmented TV market. In other news, we also highlight Meta's decision to shut down Facebook News in the U.S. and Australia next month.
To read the full stories included in this episode:
- Programmatic Ad Spending Forecast Q1 2023: https://bit.ly/3T5XAR3
- Canada Connected TV: https://bit.ly/3TpCKxp
- Canada's biggest broadcasters on the future of CTV: https://bit.ly/49ZZ5XK
- As Meta tightens the traffic tap, where will news publications turn for audiences? https://bit.ly/48NY44f
- An Update on Facebook News: https://bit.ly/49G9c4p
- Paying for News: What Google and Meta Owe US Publishers: https://bit.ly/4cgSuu6
- Google, Meta should pay at least $14B per year to news publishers to account for ad revenue: study: https://bit.ly/4c7mXe4
- Meta bailing from Australian news to have 'absolutely disastrous' impact': https://bit.ly/3VfdeMN