joe pulizzi

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business.

On the audience growth side, they talk about finding and choosing keywords that are important for traffic to your site, how to promote your content to get people to actually engage with it, and why Joe has chosen to write a new book every two years.

Revenue at this $1,000 to $1,500 range is all about sponsors for Joe, as the companies that are trying to serve the audience you are connecting with have more money than the audience members themselves. Listen to learn more about the strategies and principles to implement at this phase in the content entrepreneur’s journey.

Creators Mentioned:

Ann Handley - annhandley.com

Brian Clark - unemployable.com

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

In this episode of the 10k Creator, Joe and Daren talk about getting started the correct way as a content entrepreneur.

At the zero to 500 subscriber level, we need to focus on setting up your email conversions properly, with a mission that makes sense. At the same time, we need to make sure we have enough revenue coming in to keep us going.

Discussion points include:

- How Joe started in content creation.
- Where Daren is at and how he positioned himself.
- Ways to get creative with revenue generation.
- Focusing on platform but making sure email is the key.

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and beyond.

Specifically, Joe and Daren talk about the very early stages of a content creator business. Joe will break down his Content Inc. model, while Daren will talk about his own tilt, the craftsman approach.

The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

Links Discussed

ConvertKit Craft + Commerce

$TILT Coin

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."

The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company.

Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed?

More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators.

And we have three company examples experimenting with the Metaverse. Well, not really.

In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement.

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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

"The Godfather of Content Marketing" Joe Pulizzi describes how his first business flopped by selling the wrong service to the wrong audience.

• Joe's big mistake was actually two-fold. First, he fell in love with his product before his customers validated the approach. Second, he sold to the wrong audience altogether! His original target market of agencies generally never spent on their own marketing, even as they sold the service to others.
  
  
• Joe brought his business back from the brink by switching gears to sell what his audience was actually asking for -- education and events -- and by pitching the new approach to prospects that actually had money: In-house marketing teams.
  
  
• Today, Joe's Content Marketing Institute and Content Marketing World conference remain cornerstones of the profession. (I'll be attending CMWorld this week! I'm so excited.) Joe himself has since moved on to other projects, most recently the Tilt: A newsletter and community designed for content creators who seek to build their audiences first and monetize second... just as he should have done. You can subscribe to the Tilt newsletter using my affiliate link at PC-Podcast.com/JoeP. Hope to see you there!

You can find this and other episodes of the Professional Confessional podcast at PC-Podcast.com, or on your podcasting platform of choice.

Would you like to listen to the whole conversation? Go to PC-Podcast.com/Support and subscribe for full recordings and early episodes. That's PC-Podcast.com/Support.

In the meantime, please share this episode with someone you think needs to hear this today. That's all for this Professional Confessional. I'm Ashley Stryker. Thanks again for tuning in, and I hope you'll join us next time. Talk soon!