johncarter

John Carter joins us to discuss current events and what's going on in the world today 2k21.

We talk about our upcoming event Pink Dress Run, Music , BBQ , Family and helping the community. I believe listening or watching this episode may inspire you! tickets or donate www.PinkDressRun.com List or Buy a House https://www.jcarterandco.com

We talk about our upcoming event Pink Dress Run, Music , BBQ , Family and helping the community. I believe listening or watching this episode may inspire you! tickets or donate www.PinkDressRun.com List or Buy a House https://www.jcarterandco.com

This week we are joined by a guest who has helped a wide range of companies speed up the process of innovation. John Carter, an inventor of Bose’s Noise Cancelling Headphones, designer of Apple’s New Product Process, and founder of TCGen Inc., joins us to talk innovation. On today’s show, we will discuss the lessons John learned while working under Dr. Bose, and how you can better your innovation pursuits.

Background

John believes that viewing things as a system rather than individual components helps achieve more profound innovations. By system, John means a collection of components that lead to consumer value. He found his interest in systems while studying engineering at Harvey Mudd College. His interest was focused on sound systems, so he pursued a master’s degree at MIT after graduating. While at MIT, he got connected with Dr. Bose and went on to work at Bose for 15 years. John learned many life-changing lessons from Dr. Bose that greatly impacted his career. 

Lessons Learned

While at Bose, John worked on noise-canceling headphones for seven years. He learned an important innovation lesson right away while working on microphones for headphones and quality loudspeakers. His first two projects were solely with Dr. Bose and a technician. During the first couple of months, they were making great progress on the headphones but were having some challenges. Dr. Bose decided to drop the other program and focus on the headphones. While focusing on improving the base and distortion of the headphones, they realized that the customers wanted noise cancelation. As the inventor, they thought they knew how the customer would like the product, and they were dead wrong. John and his team made the mistakes of not understanding the true benefits of the product and overengineering. When I was at HP, there was a lot of overengineering with our printing business. We were engineering way out on the curve, while the customers couldn’t even tell the difference that we thought was noticeable. John says that Bose was able to beat its competitors by not focusing on improvements that aren’t very noticeable. 

The Importance of Marketing

In the last segment, we talked about the patience required through the innovation process. The noise-canceling headphones have always impressed me, not just the product, but how it was brought to the market. $300 noise-canceling headphones were so new and radical to the market. Some of the greatest innovations at Bose were done on the marketing and sales front, not the product. They used simple product mission statements such as “great sound from small packages”. While John was developing products in the lab, Dr. Bose was focused on retail and marketing experiments. He used an innovation process of successive refinement and thought outside the box. Firstly, he tried selling Bose products door to door. Next, he went to direct mail by putting coupons in magazines. Lastly, he went through a radio station that covered various products. This allowed Bose to build a dedicated fan base and taught John the importance of third-party credibility. Having someone else in a position of authority talk about you in glowing terms is very impactful. Dr. Bose was an amazing innovator when it came to marketing. His willingness to experiment, fail, and try again is what brought Bose to where they are today. Failure is education and is about cutting out dead alleys to find the right way. 

Advice for the Listeners

One common question I get is around innovation investment. In John’s experience, you should spend about 10% of your budget innovation three-five years into the future. When I first got to HP, innovation was a low percentage of the budget. Over time, we shifted to using 10% of our budget on innovation as well. For smaller organizations, John says a rule of thumb is to fund about ten to twenty thousand dollars a year of every technical person you have on board as an investment. Many organizations hurt themselves by not hiring the right people and not letting them do their thing. Having small teams and a high focus is very important for innovation success. 

If you want to keep updated with what John is doing, check out his website here. Check out his book here. 

About our Guest: John Carter

John Carter is a widely respected expert on product development. He is an inventor of Bose’s Noise Cancelling Headphones and designer of Apple’s New Product Process. As Founder of TCGen Inc., he has consulted for Abbott, Amazon, Apple, Cisco, HP, IBM, Mozilla, Roche, and 3M. He is the author of “Innovate Products Faster,” featuring more than 40 tools for accelerating product development speed and innovation. John has an MS in Engineering from MIT.

Tonight, The Three Geeky Dads (along with friend of the show, Ian Silvia) take a look back at Pulp Heroes!

What makes up a Pulp Hero?  Why are they still relevant and beloved, even today?  How do they relate to today's comic book heroes, and how are they different? 

These questions, and more, will hopefully be answered in tonight's thrilling episode!!! 

Let's face it, we all have them - The movies that we know deep down in our heart are bad, but we love them anyway.  Whether its for their nostalgic value or their campy value, we don't care what the world say & we watch them anyway.

That's where Jake and Tom's pal Randy comes in. 

You see, in addition to his big dumb comedy show, "Miserable Retail Slave", Randy is the host of a new program called "Someone's Favorite Movie".  In it, he discusses the forgotten classics, the hidden gems, and yes, the guilty pleasures that other shows tend to shy away from.

So listen in as he and the guys sit down to talk about the endurance needed to make it through the "Leprechaun" franchise, the jealousy Jake feels at not being included in this endeavor, as well the strange career of Adam Sandler.

Be sure to help Jake and Tom in their quest for world domination by rating them highly on Apple Podcasts, sharing their stuff with your friends, following them on social media, checking out Tom's guest spots on a certain podcast, and by supporting all of the shows brought to you by the guys' partners in internet radio, Geeks Worldwide!

Copyright 2020 Thomas Coe, Jacob Wilson & Randy Perkins

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This Week in Film, join Nick & Midwest Matt as they discuss Terminator Dark Fate (2019), Tour de Pharmacy (2017), John Carter (2012), & Greystoke The Legend of Tarzan, Lord of the Apes (1984).

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Chris Birch is the founder and publisher of Modiphius Entertainment, Sam Webb is the head of Roleplaying Game Development at Modiphius, and Aaron Pollyea sits on the writing team for Star Trek: Adventures.

Ever since kickstarting AchTung Cthulhu they've become a powerhouse in the tabletop community and company fostering new talent and 3rd party publishers. Along with talking about Star Trek: Adventures (because of COURSE Justin wanted to talk about that!) we also learn more about Fallout and the other properties that Modiphious is working on as well as an insight into the 2d20 system and the philosophy of their game designs.

Visit https://www.modiphius.com/ for everything you need to know about them and on twitter at @Modiphius

Sam Webb can be followed at @RPGWebby and his live streaming on twitch can be found at https://www.twitch.tv/rpgwebby

Terrible Warriors is made possible thanks to Patreon supporters at Patreon.com/terriblewarriors

Follow us on Twitter @dicewarriors and and join us this summer every other Saturday on Twitch.tv as we play through Shadowrun in the second season of the Cambridge Chronicles at https://www.twitch.tv/terriblewarriors/

You can can book Justin today to run your game at the Storm Crow Manor in Toronto, Ontario by visiting DMDineTO.com!

In which Thom welcomes movie ambassador extraordinary and plenipotentiary Grae Drake back to the show, to regale one and all with tales of drunken junkets, star-power subversion, and the thin line between critic and journalist. Then, our dynamic duo searches in vain for superlatives potent enough to describe the joy that The Avengers hath wrought. If you haven't yet seen the movie (yeah, right) beware of random acts of spoilers. And swooning.

In which Thom & Andru take stock of the show’s first year and speculate on its value as a post-apocalyptic artifact, while also debating the nigh-impossible to thread needle of fan expectations, the relative and pluralistic value of mash-up culture, the funhouse mirror of first-person shooters, and a theory explaining the connection between politics, vampires, and colorblindness. Not bad for an hour’s work. Music by Kielen King.

Remembering Robert Sherman, and our John Carter review - This week, Team Mousetalgia welcomes Disney author and historian Jeff Kurtti back to the show to share memories of Disney Legend Robert Sherman, and to discuss the legacy he leaves behind. Kurtti, a producer for the acclaimed film about the Sherman Brothers titled "The Boys," shares stories from his personal relationship with Robert Sherman and talks about the influence the songwriting brothers have had on the entertainment world. Also, in the first part of our supersized episode, Team Mousetalgia welcomes comedian Tim Babb to the show to discuss and review John Carter, the $250M blockbuster that some critics have called lackluster. Plus - Dick Van Dyke gets hitched, reviewing a bottle of Fess Parker wine, apps, corn chowder - and more!

In which Thom & Andru are back to being a duo after an unprecedentedly long string of guest episodes, and immediately begin deconstructing their own show. Amid all manner of curtain-pulling and audience-polling, they also wax on (and off) about recent movie adventures, including reviews of John Carter and The Fall, a midnight screening of Serenity, the HDTV learning curve, and entertainment/food combos with unfortunate consequences. All this, plus a tease of upcoming listener events, and more than a little bad math. Music by The Frantics.

Mousetalgia Episode 176: True Life Adventures - Don Hahn spoke recently at the Walt Disney Family Museum about Disney's nature films, and Dave and Becky report from the event. From Walt's True Life Adventures to the recent Disneynature films, Hahn shared the filmmakers' secret techniques and behind-the-scenes production stories. Also, remembering Robert Sherman: the media responds to the loss of another Disney Legend. Plus: listener email and Disneyland travel tips, a report from Disneyland's Leap Day celebration, and John Carter - can the film live up to Hollywood's expectations?