Fred Seibert is one of the leading independent animation producers and a serial media entrepreneur.
He was the first creative director of MTV, the last president of Hanna-Barbera Cartoons, and the founder of Frederator Studios and Next New Networks (acquired by YouTube). His production hits include shows on Cartoon Network and Nickelodeon (Adventure Time, Dexter’s Laboratory, The Powerpuff Girls, The Fairly OddParents, ChalkZone, and My Life as a Teenage Robot), Netflix (Castlevania), Cartoon Hangover, the home of original programming like Bravest Warriors and Bee and PuppyCat (history’s most backed animation on Kickstarter).
Fred’s on the board of directors of Sawhorse Media and was the first investor in Tumblr (acquired by Yahoo!). He’s received the Lifetime Achievement Medal from the American Institute of Graphic Arts and is in the Animation Magazine Hall of Fame.
Key Takeaways
- ‘Stay Original. Always.’ - Why Fred do things differently and not follow trends
- Story of how Tumblr was created and why Fred invested in Tumblr
- How David Karp, the founder of Tumblr ran board meetings
- Frameworks Fred uses to spot and nurture talent
- How VCs assess startups and the important questions they ask during fundraising
- Why storytellers targeting niche audiences do really well nowadays and how the definition of success is dramatically different now in comparison to the early days of television
- Decisions that led to the Jonny Quest cartoon series not doing well and why it’s okay to have failures
