kernanconsulting

Karl interviews co-host James Kernan on his new book, Tech Up or Lose Out. James is the editor and publisher of the book. And, of course, he wrote a good deal of it.

James calls this book the Entrepreneurs Guide to IT. The target audience is small business - not just IT businesses. You might, for example, give this book to clients to educate them on why they need tech support.

The basic goal is to show business owners how they can leverage technology as a competitive advantage in your business.

James Kernan is the CEO of Kernan Consulting, Inc. an international award winning management consulting company. They have become one of the most successful consulting firms in the country, primarily serving Information Technology Value-Added-Resellers or MSP’s. Its core competencies include Coaching, Advising and Mentoring programs like the Mastermind CEO Peer Groups, Leadership, Sales Training and its One-on-One Consulting Programs. Since 2006, over 500 businesses in six different countries have successfully been coached through their programs.

The book is a collaborative effort with 11 of the brightest tech experts in North America. This team has come together to provide entrepreneurs an outline of how they can leverage technology as a competitive advantage in their business. From Cloud to Business Intelligence, this book has the tech basics you need to succeed.

Related Web Sites, etc.:
- www.KernanConsulting.com
- https://www.linkedin.com/in/james-kernan-varcoach/
- https://www.facebook.com/james.kernan

:-)

Sponsor Note: Gatekeeper from Calyptix Security

Introducing Gatekeeper from Calyptix Security: zero trust access securing RDP and SSH connections with two factor authentication without open ports to the internet, client installs or VPN. Two years of partner driven development brings audit friendly access across all types of devices. Reduce stress and implement proper safeguards as advised by the FBI, NSA and DHS, all in a purpose-built solution for small businesses. Interested? Learn even more by visiting calyptix.com/gatekeeper, and when you do, tell them Karl sent you.

Host James Kernan interviews Sarah Hansen on Social Media Marketing.

Sarah runs Hansen Collective, a firm that uses online marketing expertise to help both international and domestic clients, while also fostering a community and educating her audience on creating effective social media strategies for personal brands and businesses alike.

Hansen Collective combines modern social media marketing strategies with custom content to boost your business’s online presence. Our mission is to help your brand better communicate with your audience, and in doing so, create profitable social platforms.

The greatest weakness Sarah find with social media strategies is that many companies use a cookie-cutter approach that doesn't feel natural online. She prefers a more natural, organic, and therefore successful approach.

Web Sites, etc.:
- www.hansencollective.com
- www.instagram.com/hansencollective
- www.linkedin.com/hansensarah21
- www.facebook.com/hansencollective

:-)