Integrating Service Experience in the Sales Cycle with Kevin Ford of Myriad360
In this episode of The Next CMO Podcast, host Peter Mahoney, an experienced CMO and executive advisor, interviews Kevin Ford, the Head of Marketing for Myriad360. Myriad360 is a leading provider of IT services, specializing in cloud transformation, AI implementation, and security systems. The discussion touches on how Myriad360 targets customers using a hospitality and event based strategy, integrating the experience of their services early in the sales cycle to help clients extract value. They also dive into Ford's approach to content creation, targeted marketing, and packaging 'technical expertise' as a product in itself. Additionally, they examine the power of referrals and networks in their marketing approach and how to strike a balance between sharing enough detail to excite potential clients and maintaining the sensitivity of projects.
00:02 Introduction to the Podcast
00:50 Guest Introduction: Kevin Ford
01:47 Understanding Myriad360
02:14 Targeting Strategies and Client Segmentation
05:53 The Importance of Providing Value to Clients
07:39 The Challenges of Keeping Up with Technology
13:10 Differentiating Myriad360 in the Market
17:07 Leveraging Referrals and Partner Networks
20:23 The Role of Events in Client Engagement
29:06 Account Based Marketing Strategy
32:21 Advice for Current and Future CMOs
33:39 Conclusion and Contact Information
Learn more about Kevin Ford
Learn more about Myriad360
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Learn more about Planful for Marketing
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Produced by PodForte
