kevin indig

Before you know it there’s another SEO “growth hack” going around. But, like all trends, they come and go. Few strategies survive the test of time. And few people know them like Kevin Indig (ex-Shopify). In this Office Hours workshop, Kevin peels back timeless principles for how your growing company can approach SEO.

Topics

• Scaling SEO
• Integrators vs. Aggregators
• Growing your marketplace
• Aggregator and integrator approach to SEO
• SEO Growth loop
• Compounding effects of self-reinforcing growth loop
• Self-reinforcing growth loop
• How to compete in SEO

Show Links

• Connect with Kevin Indig on LinkedIn and Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode Cord & Einar discuss Google changing Data Studio to Google Looker Studio, SEO conferences, Kevin Indig's take on the latest Google updates, previously visited sitelink icons, and the trouble with timestamps.

Sources Cited:

• Search Engine Roundtable: Google Data Studio Is Now Looker Studio
• Search Engine Journal: The Best SEO Conferences In 2022-2023 (Virtual And In-Person)
• Kevin Indig: Google's latest updates leave no room for low-quality content
• Search Engine Roundtable: Google Tests Previously Visited Sitelinks Icons
• Search Engine Roundtable: Google Still Working On Getting Timestamps Accurate In Search Results

If you have any familiarity with SEO, you’ve heard of EAT: Expertise, Authoritativeness, Trustworthiness. 

It’s part of the guidelines by which Google judges the effectiveness of its algorithm and a benchmark for content creators. 

Like anything else in the SEO world, people have tried to hack it, but in this episode of The Long Game, Kevin Indig, Director of SEO for Shopify, explains how to authentically establish trust in your content so that it inspires shares and links, and fuels your entire content machine. 

This episode is shorter than usual because it was part of our Office Hours series, a bi-monthly virtual event where we get the best speakers and experts in content, SEO, and marketing to give 20 min practical talks for our audience. Register for free.

Show Topics

• Have an SEO sandbox to experiment in
• Create content only you can create
• Build trust with backlinks and robust evidence
• Give high quality recommendations
• Increase trust and authority with original data
• Individual growth leads to company growth

Show Links 

• Check out Shopify
• Check out Kevin-Indig.com
• Follow Kevin Indig on LinkedIn or Twitter

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/