know your audience

Influencers often inspire or guide the actions of others by posting about something (such as a consumer product or service) that they use or endorse based on brand partnerships. And today's episode is a sure shot response to Sue Duffield's recent "Effector" award of Top Influencer, but what she initially read was "Influenza!"

The most all-inclusive definition of an influencer is a person who has the ability to influence others. So, a politician making a speech, a business expert leading a seminar, and a celebrity endorsing a product are all technically influencers, and yes even pastors, singers and keynote speakers.

An infectious personality, like Sue, may know a lot, but an individual still needs the ability to advocate, sell and drum up enthusiasm. Influencers normally have high engagement rates with their audience (in person or on-line), taking on a hands-on approach with their people, showing great care, and always looking to serve their needs to better understand them.

So, just how important is it to be an effective influencer for the Kingdom's sake? Everything. Let Jesus shine SO much in your life that you're infectious and that you get reports of your influence - from all generations.

www.sueduffield.com

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In this conversation, Dr. Jennie Sweet-Cushman continues our Communication Foundations Series with insight into building rapport, political knowledge, and community. Late-night burger runs and RBG may or may not be mentioned, too.

Jennie Sweet-Cushman, Ph.D., received her doctorate in political science from Wayne State University in Detroit, Michigan (2014) and has taught political science and public policy at Chatham University in Pittsburgh, Pennsylvania since 2013, where she also served as assistant director of the Pennsylvania Center for Women and Politics (2013-2019). A former congressional campaign manager for former Rep. Bart Stupak (D-Michigan), her research focuses on women's political ambition and representation in the U.S., as well as gender equity in academia. Her work has recently been published in such academic outlets as Political Behavior, PS: Political Science & Politics, and the Journal of Academic Ethics and she is currently working on a book-length project on the impact of role models on political behavior and attitudes in the United States. Her media appearances include Politico, The New York Times, Ms. Magazine, USA Today, as well as regular contributions to state and local print, radio, and television media.

Connect with Jennie:

Twitter: https://www.twitter.com/jenniesweetcush

Website: https://www.jenniesweet-cushman.com

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Jeff sits down with Jenn Bates and Emily Klempel of Movement Mortgage's Social Media and Communications team to discuss how to figure out who your target audience is, how to use analytics to narrow your marketing focus and tips on how to create content. Tools we discuss: Hootsuite, Sprout Social, Canva, Adobe Spark, iMovie, Inshot, Adobe Rush Other resources: Social Media Today - https://www.socialmediatoday.com/ Keywords Everywhere - https://keywordseverywhere.com/ Google Trends - https://trends.google.com/trends/ Questions to help find out who your target audience is: https://www.bizjournals.com/bizjournals/how-to/marketing/2020/10/20-questions-to-ask-yourself-that-will-improve.html

What will our lives reflect? Will you be known as a follower of Christ? A gentle and kind soul that was an encouragement with your words to the people around you? Do you intentionally model a life of Christ as an example to the world in hopes that...