kristi dosh

Thomas Thomas Jr. is the co-founder and CEO of Basepath, whose software is used by student athletes, collectives, and universities to automate name, image, and likeness operations. 

Thomas joins the show to discuss: 

• How Basepath started, the work they currently do, and how they work with collectives 
• The first steps they take when onboarding a collective and its athletes 
• The ways they help partner with universities to bring clarity to the financial complexities of student athletes 
• How Basepath’s services differ between for-profit collectives and nonprofit collectives 
• The NIL Collectives Consortium - what it is, who it’s for, and how it has benefited collectives 
• . . . and much more! 

For more information about Basepath, visit basepath.co.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

We are joined on this episode by Anna Camden of Penn State women’s basketball. Anna was quick to embrace NIL during its infancy and has since taken part in numerous NIL deals ranging from food to skin care and even deals to benefit charitable causes, such as her basketball camp for girls in State College.

We discuss:

• Her experience being an early adopter of NIL
• How she feels NIL has changed since its inception
• Her basketball camp (Camp Camden) and the opportunity it presented to raise money for charity
• The evolution of her deal with Roots Natural Kitchen, including having her own menu item
• What NIL marketplace apps she uses and the success she’s experienced with them
• The defining lessons she has learned that may help those just getting started in NIL
• The importance of her faith and how it has changed where she finds her value and identity
• ...and so much more!

Follow Anna Camden on Instagram, Twitter, and TikTok.

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

In this episode, I’m joined by Ksenia Maiorova and Amy Maldonado. Ksenia and Amy are very accomplished immigration attorneys who work with international athletes seeking to take advantage of NIL. They've been able to secure O-1 visas for several athletes and are sharing with us both their successes and the challenges.

Topics we covered include:

• The limitations on a student visa and how it complicates an international student’s NIL possibilities
• The types of visas that are available to international student athletes beyond student visas, including O-1 Visas
• When a student athlete might consider pursuing an O-1 visa
• Why some sports are easier than others for getting other types of visas
• Potential passive income opportunities for international student athletes
• Completing NIL activities out of the country
• The potential consequences of failing to adhere to visa requirements/guidelines

Ksenia Maiorova can be reached on Instagram at @sportsvisalawyer.

Amy Maldonado can be reached on her website at amaldonadolaw.com. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

As a sixth-year senior, Clemson guard Brevin Galloway has seen a dramatic evolution in NIL opportunities during his time as a student athlete. 

He joins the show to talk about his NIL experiences, including: 

• His unique transfer process from Boston College to Clemson 
• Goals he has for his brand during his final year as a student athlete 
• His deals and custom apparel with Amazon and iSlide 
• Advice he has for other student athletes who are just starting in NIL 
• His favorite NIL deal thus far and lessons he’s learned while building his brand 
• His passion for mental health awareness 

Follow Brevin on Instagram, Twitter, and TikTok

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

This episode, I am joined again by Wesley Haynes, President and Founder of The Brandr Group. If you missed the first episode from last year, it's available here.

The Brandr Group remains one of the leaders of the group licensing sector of NIL, with more than 70 schools signed to group rights partnerships. 

In this ever-changing NIL scene, Wesley gives updates on: 

• The Brandr Group’s growing list of partners and licensees 
• A breakdown of group licensing categories and trends and how these have changed over time 
• How royalty rates are determined for jerseys and other merchandise 
• Potential relationships between NIL collectives and group licensing 
• Future opportunities within the group licensing sector 
• How universities and their athletic departments unite to embrace group licensing and the benefits for both the university and the student athletes 

Check out some of the latest news on Business of College Sports involving The BrandR Group:

New NIL Deal Provides Flights for the Families of Student Athletes

The Brandr Group and AJS Collective Partner to Create NIL Opportunities for Female Athletes

More Player Apparel and Jerseys Coming Thanks to The BrandR Group Partnering with Follett

Subscription Box for UNC Tarheel Fans Latest Creative NIL Idea

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

Known for her dunks on the court, Stanford forward Francesa "Fran" Belibi is also scoring in the NIL space. She joins the show to talk about her NIL journey, her clothing
line, and how she’s already leveraging NIL for her future after basketball.

We talked with Fran about:

• The start of her NIL journey
• FHABS - The brand and clothing line created by Fran and her family
• Her experience in the Meta NIL Empower program
• Her “Thinky Thought Thursdays” series on Instagram
• What her plans are for after basketball
• Advice she has for other athletes entering the NIL space
• How she evaluates each NIL opportunity and what her dealbreakers are
• Her favorite NIL deals thus far
• And much more!

Follow Fran: Instagram, Tik Tok, and Twitter.

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

We're joined this episode by University of Kentucky QB Will Levis to talk all things NIL. From the first NIL deal with a horse farm to a car deal—and everything in between—he shares his strategy and how he's helping his teammates.

We discussed:

• How he decides whether to accept an NIL deal
• Why he embraced doing a deal with a horse farm
• Lessons from trying to balance NIL while in-season
• Battling being a "yes" man
• The NIL conversations happening among him and his teammates
• Choosing an agent
• Having both local and national representation
• How his car deal came about and what it looks like
• Planning for life after football
• ...and so much more!

Follow Will on Instagram, TikTok and Twitter.

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

We're joined this episode by Geo Baker, former Rutgers men's basketball athlete and co-founder of The Knight Society. We get into so many great topics with Geo, starting with how he advocated for student athlete rights before NIL rules were changed in 2021.

Geo shares with us:

• What it was like being part of the #NotNCAAProperty movement in the spring of 2021
• How coaches and administration reacted to his involvement in #NotNCAAProperty
• His experience meeting with the NCAA
• What he thinks his group did through the #NotNCAAProperty movement that was effective in creating change
• How to use your platform to have a voice in issues that matter to you
• Advice for leaning into being a creator, even if your following is small
• How he's giving back to youth athletes and fans
• How NIL changed his path
• ...and so much more!

You can follow Geo on Instagram, TikTok and Twitter.

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

This episode, we're joined by University of Florida gymnast Leah Clapper, who has definitely made the most of NIL so far. Not only had Leah done numerous brand deals, she's also consulted with companies on their NIL strategies, built her own boardgame and started her own NIL education company for student athletes. She's even the TA for our host Kristi Dosh's NIL classes at UF.

Leah is currently getting her second masters degree at Florida while competing in her final season of eligibility as a gymnast. She shares with us:

• How creating content with athletes in other sports at gymnastics has been a win for everyone involved
• How NIL has changed her academic and career path
• Her entrepreneurial ambitions
• Where she sees herself in 10 years
• Why she wants to live overseas after graduation
• How athletes can hone in on their passions as they create content
• The idea for her boardgame and how she created, marketed and sold it
• How she started NIL Island and how she plans to help other student athletes through it
• ...and so much more!

Athletes, check out these resources on Leah's NIL Island site:

• What's my worth?
• How do I negotiate?
• Should I sign the deal?

You can follow Leah on Instagram, TikTok and Twitter.

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

In this episode, we're joined by Rayquan Smith, the "King of NIL." Rayquan is a decathlete at Norfolk State and previously was a dual-sport athlete who also played football for the Spartans.

Rayquan received the Hustle Award at the 2022 NIL Awards  and closed 70 NIL deals in Year 1 of NIL. He joins us to share:

• How he found his agent, including the questions he thinks other athletes should ask before signing with an agent
• Advice for reaching out to companies to land NIL deals
• How he's helped educate potential brand partners on NIL
• His strategy for negotiating with brands
• How his school has supported his NIL efforts
• What he wants out of Year 2 of NIL
• How he became the "King of NIL"
• ...and more!

Check out his website and merchandise at KingofNIL.com, and follow Rayquan on Instagram, TikTok and Twitter.

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

We're joined this episode by Marty Ludwig, Director of Trademarks and Licensing at University of Cincinnati, where he is responsible for managing all internal and external relationships regarding the commercial use of the university’s brand (including its name, identifying marks, and still and moving images) to protect and promote the goodwill and reputation of the university, ensure the university receives appropriate value, and to actively enforcing the university’s rights to prevent the unauthorized use of its brand.

In this episode, we discussed:

• How licensing is typically divided between University operations and the athletic department
• How university and athletic administrators work with sponsors that want to use marks from both sides
• The biggest issues facing licensing administrators today
• How university and athletic administrators can collaborate better
•  How Cincinnati is handling requests from athletes who want to use school marks
• Examples of current sponsor campaigns that involve student athletes
• Marty's thoughts from a licensing perspective on NCAA President Emmert's idea on compensating athletes as university ambassadors
• How group licensing is working so far for student athletes and universities, including examples from Cincinnati
• Marty's career path to working in university licensing
• Trends in licensing to watch

Marty is a member of the University's Brand Review Committee, Communicator's Cabinet, Marketing Advisory Committee, International Working Group, and Chair of the Institutional Sponsorship Committee. An active member of higher education trade groups, Marty was elected to serve as the first President on the Board of Directors for the University Partnerships Community of Practice (UPCoP) and is also an active member and Past President of the International Collegiate Licensing Association (ICLA).

Under Marty’s leadership the Cincinnati licensing program has been recognized as one of the top licensing programs in the nation including recognition as the 2021 Institutional Marketing Program of the year by the Collegiate Licensing Company, and the 2016 Licensing Program of the year by ICLA.  Marty is frequently asked to consult, contribute articles, and give presentations on various topics related to branding, contract and relationship management, licensing, marketing, strategic planning, and trademarks.

You can follow Marty on Twitter.

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

In this episode, we're joined by UNC women's basketball athlete Deja Kelly. Deja has seen incredible success with NIL, inking partnerships with major brands such as Outback Steakhouse, Beats by Dre, Dunkin Donuts and more. 

However, it's not all about flashy brands and dollar signs for Deja. She's been very strategic about using her NIL to have a positive impact on younger athletes and to support single mothers, having been raised by one herself. 

We chat with Deja about:

• How she prepared for NIL last year
• The partnerships she's leveraging to benefit single mothers
• Developing her camps with a focus on life skills, business skills and financial literary, and not just basketball
• Balancing NIL during the season
• Working with Forever 21 and Sports Illustrated to showcase her personality
• Taking equity in companies to create generational wealth

You can learn more about Deja's camps at DejaKellyCamp.com.

Follow Deja on Instagram, TikTok, and Twitter.

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

You can follow The Players' Platform podcast on Instagram: @playersplatformpod.

Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole

This episode I'm joined by industry veteran Steve Hank, currently an Executive Vice President at Affinaquest, to talk about how athletic departments can leverage the data they already have to increase fan engagement and revenue for the department. 

We discuss:

• The main revenue struggles he sees over and over again in college athletics
• How pro teams have done a better job creating a personal connection with fans
• Overcoming silos in athletics and higher education
• How to collaborate better with the university
• The opportunities and challenges conference realignment brings for engaging with fans
• Engaging fans who might consider staying home or out at the tailgate instead of going to the game
• Leveraging data to give fans a better experience while also making more money
• How NIL might play a role in the future of fan engagement

Hank also shared about his career journey in college athletics. In his current position, Hank oversees the collegiate athletics market at Affinaquest and strategies for clients with a focus on business intelligence, fan engagement, revenue outcomes.

Prior to joining Affinaquest, Hank worked as the Chief Revenue Officer at the University of Texas at Austin where he led the sales, marketing, and revenue operations of the nation’s largest collegiate athletic department.  

Prior to Texas, Hank was with at Arizona State University for twelve years, where he led the revenue generating areas of Sun Devil Athletics, including marketing, ticket sales and operations, branding, licensing, contract negotiation, and sponsorship relations. He also led the rebranding of Sun Devil Athletics culminating with the launch of the Pitchfork logo in April 2012.

You can follow Affinaquest on social media: YouTube | Twitter | LinkedIn

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

In this episode of the PlayBooked Podcast, Chloe and Kristi switch roles. Kristi, Forbes sports business journalist and owner of Business of College Sports, is the host and interviews Chloe about her experience as an entrepreneurial athlete, being a founder of PlayBooked while maintaining her job as a TikTok influencer, how to best monetize your NIL while on social media, and if she is happy she chose the life of a college athlete!

See omnystudio.com/listener for privacy information.

I'm joined this episode by Rob Seiger, a partner in Archer & Greiner P.C.’s Sports Law Group, who has joined us once before to talk about issues international student athletes have been trying to navigate in order to take advantage of the NCAA's new name, image and likeness rules.   

Rob represents college and university athletic departments in immigration and related compliance issues for their foreign athletes.

If you didn't hear our first episode, listen to it here. In this episode, we're taking a look at a few specific instances where international student athletes have attempted to take advantage of NIL without violating the restrictions of their student visas. Are these situations good examples of how international student athletes can take advantage of NIL opportunities? Or, will we see the government make an example out of them for violating visa laws?

This is an important topic that still has more questions than answers, unfortunately.

You can follow Archer & Greiner on Facebook, Twitter and LinkedIn.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

Former UGA quarterback Aaron Murray joins the podcast to chat about his new venture, The Players' Lounge. This NFT community was built by lettermen to empower relationships within the collegiate sports community through connecting current and former athletes with their respective fan bases while providing opportunities for student-athletes to monetize their individual brands.

Aaron joined the podcast back in January to talk with us ahead of their first NFT launch. That launch ended up generating $305,000 for the student athletes involved, a total of $28,000 each. 

Now Aaron is back to tell us how they've expanded their concept beyond NFTs and taken it beyond UGA to other schools.

We discuss:

• How The Players' Lounge got started
• The ways in which college athletes are engaging more with fans
• How NFT drops are translating to in-person events
• Their relationship with the UGA athletic department
• The pursuit of licensing agreements
• Expanding the model to additional universities
• Big picture goals for the future

You can follow The Players' Lounge on social media: Twitter | Instagram | Facebook

Are you a collective or thinking about starting one? Check out the new NIL Collectives Insider!

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

In this episode, I'm joined by Gary Veron, Associate Athletic Director for Student-Athlete Experience at BYU. 

BYU has been very proactive in its approach to name, image and likeness, so I invited Gary on to discuss what's going on in Provo. We dive into:

• How Gary's position morphed from compliance to an NIL focus
• Why BYU took a more proactive approach toward NIL right off the bat
• The overwhelming response from Provo and alum to NIL
• Why BYU has seen so many team-wide and group NIL deals
• How the story of the BYU athlete is different
• The course the athletic department created around NIL
• The Shark Tank-style competition they hosted for student athletes
• What student athletes have said they want more education on
• The role public speaking has played in NIL
• How collectives are impacting NIL and recruiting
• The letter of inquiry they received from the NCAA'

You can connect with Gary on LinkedIn or Twitter.

Are you a collective or thinking about starting one? Check out the new NIL Collectives Insider!

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

There is so much creativity and innovation happening in the NIL space right now, and Oklahoma State's The Brand Squad is a terrific example. 

If you aren't on a campus, you might not realize the level of interest non-athlete students have in being part of NIL. I've heard from law students, accounting students, PR students and all sorts of other students on campus who are trying to help their student athlete friends or siblings.

Well, at Oklahoma State, they've found a creative way to allow their marketing students to get hands-on experience in a way that benefits their student athletes. 

Today, I have Dr. Maribeth Kuzmeski on the podcast to tell us all about The Brand Squad she created in Stillwater. Through this innovative program, marketing students are getting certified to work with student athletes who opt in to get additional help with personal branding, working with brands and more.

We chat about:

• How the The Brand Squad was formed
• The training The Brand Squad goes through
• The ways The Brand Squad is working with student athletes
• How other schools could implement this idea
• Her new NIL textbook and courseware

Dr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches marketing including Personal Branding: Name Image & Likeness. Maribeth is also the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. 

Maribeth started The Brand Squad at Oklahoma State, a select group of business students who have been trained and certified to assist student athletes with their NIL efforts. She also has a unique perspective and understanding of student athletes as her son played D1 hockey, nephew just signed to play football at Wisconsin, and she has nieces playing D1 volleyball and soccer. Maribeth has a bachelor’s degree from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University. 

Here links to some of the things we mentioned in the episode:

Textbook and Courseware: https://www.stukent.com/higher-ed/name-image-likeness/

The Brand Squad: www.BrandSquad-OSU.com

Maribeth's marketing agency: www.RedZoneAthletes.com

Connect with Maribeth: https://linktr.ee/mbkuzmeski

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

I'm joined this week by Porter Grieve, CEO of Mercury, a white-label NFT platform that focuses on helping universities and sports teams to create one-of-a-kind digital fan experiences.

Mercury recently partnered with Kansas Athletics (read my piece on the deal) to create a new NFT platform. What I thought made this deal really interesting was how it was being combined with an NIL deal for the Kansas men’s basketball team.

The Kansas men’s basketball team will have a personalized NFT platform called Rock Chalk where fans will be able to buy, sell and trade Jayhawk collectibles. The first NFT drop is available on February 19.

Porter joined me to chat about:

• How the deal with Kansas came to be
• New revenue possibilities with NFTs
• How athletic departments can work with their student athletes on NFTs and allow them to benefit financially thanks to the new name, image and likeness rules
• The benefits of creating a community within your NFT platform
• How much time and effort it takes an athletic department to create an NFT platform like the one at Kansas
• The benefits of pairing in-person experiences, tickets, products and more with NFTs 
• Creative ideas for using NFTs to drive fan engagement
• And so much more!

Previously, Porter co-founded Trace Innovations, a biosecurity and contact tracing software company he started in the early days of the Covid-19 pandemic, which delivered Bluetooth- based health and safety technology solutions to private middle and secondary schools and small businesses nationwide. Prior to that, he founded Sage Wellness (acquired by Bearn), a holistic wellness app and engine that provided customized recommendations based on data ingested from fitness apps and wearables.

Porter also was Special Projects and Digital Development Manager for Italian soccer club AS Roma, actively shaping club and brand-wide strategy across digital media, communications, and PR, as well as managing all technology partnerships and third-party integrations for the digital team. Porter graduated from Washington and Lee with degrees in Economics and Philosophy.

Porter: Twitter
Mercury: Twitter

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

This week, I'm joined by Jason Belzer, CEO and co-founder of Student Athlete NIL, and Kimberly Beaudin, President and CEO of the College Football Hall of Fame, to talk about the inaugural NIL Summit being held June 13-15, 2022 in Atlanta at the HOF. 

The NIL Summit is an immersive multi-day professional development experience and gathering place for college sports’ most important stakeholder to share cutting-edge ideas, discover new interests, and learn how to maximize NIL opportunities to build their brands and amplify their voices.

Jason and Kimberly join me to discuss:

• The vision for the NIL Summit
• The NIL Awards
• How schools can help their student athletes grow through participation in the NIL Summit
• The tracks available for student athletes to learn from industry leaders
• How NIL fits into the College Football Hall of Fame's mission
• and so much more!

Jason Belzer: Twitter | LinkedIn
Kimberly Beaudin: Twitter | LinkedIn

You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.