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In this episode:

• How I made the decision to rebrand my podcast and the future direction of my business
• Your 1-3 year dreams and goals 
• If you're feeling comfortable right now and your goals don't feel urgent 

THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM:

Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program

This is THE room to:

✨ Start putting in the reps to create your thought leader career

✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

✨ And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details here. 

Our next cohort starts on March 11, 2024

BOOK A DISCOVERY CALL: https://calendly.com/cheryltheory/60-minute-call 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

ASK ME A QUESTION ANONYMOUSLY: https://forms.gle/ydYdyNEjxEKogTdZA 

In this episode:

• The difference between a prestigious-only vs a prestigious AND proud thought leader career
• 16x prompts and exercises (inspired by the brand new curriculum inside The Thought Leader Club) to help you start planning your thought leader career 

THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM:

Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program

This is THE room to:

✨ Start putting in the reps to create your thought leader career

✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

✨ And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details and apply here. We’ll then book a sales call to make sure that the program is the best fit for you and we can onboard you as early as next week.

Our next cohort starts on March 1, 2024, and there are awesome early bird bonuses if you enroll early :)

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

ASK ME A QUESTION ANONYMOUSLY: https://forms.gle/ydYdyNEjxEKogTdZA 

In this episode:

• Interpreting data: Sample size, data reliability, and data validity 
• What your social media analytics cannot tell you
• Looking at your "qualitative data" from clients 

THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM:

Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program

This is THE room to:

✨ Start putting in the reps to create your thought leader career

✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

✨ And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details and apply here. We’ll then book a sales call to make sure that the program is the best fit for you and we can onboard you as early as next week.

Our next cohort starts on March 1, 2024, and there are awesome early bird bonuses if you enroll early :)

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

ASK ME A QUESTION ANONYMOUSLY: https://forms.gle/ydYdyNEjxEKogTdZA 

THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM:

Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program

This is THE room to:

✨ Start putting in the reps to create your thought leader career

✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

✨ And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details and apply here. We’ll then book a sales call to make sure that the program is the best fit for you and we can onboard you as early as next week.

Our next cohort starts on March 1, 2024, and there are awesome early bird bonuses if you enroll early :)

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

ASK ME A QUESTION ANONYMOUSLY: https://forms.gle/ydYdyNEjxEKogTdZA 

In this episode:

• How to record your video podcast in a way that requires minimal editing
• Tips for being more efficient at scripting your podcast episodes  
• Getting more things done by working according to your energy levels and being more productive

THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM:

Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program

This is THE room to:

✨ Start putting in the reps to create your thought leader career

✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

✨ And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details and apply here. We’ll then book a sales call to make sure that the program is the best fit for you and we can onboard you as early as next week.

Our next cohort starts on March 1, 2024, and there are awesome early bird bonuses if you enroll early :)

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

ASK ME A QUESTION ANONYMOUSLY: https://forms.gle/ydYdyNEjxEKogTdZA 

In this episode:

• Stage 1: If you're taking notes on other people's content and marketing
• Stage 2: If you question whether your story and opinions have "value"
• Stage 3: If you don't feel like an expert
• And the practical steps to level up from each stage and ultimately build your career as a thought leader

THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM:

Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program

This is THE room to:

✨ Start putting in the reps to create your thought leader career

✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

✨ And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details and apply here. We’ll then book a sales call to make sure that the program is the best fit for you and we can onboard you as early as next week.

Our next cohort starts on March 1, 2024, and there are awesome early bird bonuses if you enroll early :)

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

ASK ME A QUESTION ANONYMOUSLY: https://forms.gle/ydYdyNEjxEKogTdZA 

In this episode:

• A fun behind-the-scenes of what my day was like before the event 
• What the actual awards ceremony was like 
• What winning an award means and what it does not mean for my business 
• Other post-award observations and insights
• A message for fellow podcasters who sometimes wonder whether their work is still relevant, whether it's even helping anyone, and whether they should keep going 

THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM:

Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program

This is THE room to:

✨ Start putting in the reps to create your thought leader career

✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

✨ And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details and apply here. We’ll then book a sales call to make sure that the program is the best fit for you and we can onboard you as early as next week.

Our next cohort starts on March 1, 2024, and there are awesome early bird bonuses if you enroll early :)

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

ASK ME A QUESTION ANONYMOUSLY: https://forms.gle/ydYdyNEjxEKogTdZA 

In this episode:

• 7 Questions to ask yourself to start identify the exact tweaks you can make to your brand, right now
• Examples from my own brand and how I was able pinpoint the gap between my current brand and what my next level brand looks like
• A practical exercise involving brand archetypes 

P.S. Some of you might be able to pick up a difference in my voice and energy on this episode - Yes, I was actually sick when recording this episode 👀 

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

In this episode:

• Thought leadership + practical tips for how to do this 
• Soft launching + practical tips for how to do this 
• Building a uniquely differentiated brand + practical tips for how to do this 
• Going after ALL of your life, career, and business dreams... Beyond just building a successful coaching business 

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

In this episode:

• Building a body of work if you're not currently signing client consistently 
• Including both long form and short form content in your body of work
• The 4 types of content to include in your body of work + practical tips for how to do this 

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

In this BONUS episode, you'll hear a replay of an interview that I did for the Daring Living Podcast, hosted by Shirley Huang.

In this episode, we talk about how to use your voice and presenting yourself in a powerful and authentic way.

"In this episode, Cheryl shares her expertise in helping entrepreneurs establish themselves as thought leaders. She guides us through the process of building a strong body of work that showcases our unique perspectives, generates demand for our offers, and allows us to create content and businesses we are truly proud of.

Whether it’s in the digital realm or the physical space, Cheryl unravels the secrets of effective thought leadership and how to present oneself authentically.

If you’re eager to enhance your personal brand, gain visibility, and make a lasting impact, this episode is a must-listen.

Tune in now and discover how to elevate your presence and leave your mark as a content creator and entrepreneur."

Shirley is a Certified Life Coach helping people become leaders in their life, while loving themselves and having fun along the way. 

Instagram: @daringliving

Website: https://daringliving.com/

Podcast: The Daring Living Podcast

In this episode:

• Sharing your story + practical tips for how to do this 
• Sharing your unique perspectives + practical tips for how to do this 
• Building your capacity to show up online regularly + practical tips for how to do this 
• Making invitations to work with you + practical tips for how to do this 

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

In this episode:

• The mistakes people make when evaluating how the past 6 months, quarter, or month has gone
• Powerful questions to ask yourself to assess what you've created and who you've become so far in 2023
• Practical tips on how to enter the second half of the year, ready to take committed & aligned actions 
• What do you want to be known for by the end of 2023?

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

Today, we are talking to Cynthia Mazereeuw about building your dream life and business. We touched on:

✨ How Cynthia started building her dream life while navigating anxiety & depression and coming from poverty

✨ Cynthia's perspectives on the areas of a joyful, well-lived life

✨ How Cynthia is building her dream business, without subscribing to that "coach boxes" that often keep coaches & entrepreneurs stuck

Cynthia Mazereeuw is a life coach, traveller and podcaster. In her world, life is a beautiful cross-section of all the things you have experienced, what you value, the dreams and goals you have for yourself and the expression of your unique brain...and helping you bring those pieces together to form your dream life is her life's passion. 

Cynthia uses a unique process centered around deep self-discovery to connect clients to their core beliefs and values, as well as discover the beauty of their particular brains, helping them view their own lives in a new way and ultimately empowering them to create lives of joy, success, and fulfillment on their own terms. Cynthia focuses on minimizing the cycles of overwhelm, despair, depression and anxiety, by working with you to build confidence, utilize your natural strengths, shift your mindset, and employ out-of-the-box thinking to reach your goals. 

If you can dream it, you can have it! Inside Cynthia's coaching containers she will drill down your big thoughts and feelings into tangible, actionable steps - and then help you make the plan and take action to have it all.

Instagram: https://www.instagram.com/cyn_maz/

To work with Cynthia: https://cynmaz.com/coaching

Girl in World Podcast: https://open.spotify.com/show/4x6OFTpbANnqIblzpuCZJh

In this episode:

• What it means to become known for something (and examples)
• Mistakes that keep entrepreneurs and coaches from becoming known for their work
• 6 Actionable tips and insights to help you build your body of work, become known for your thought leadership, and become known for the work you do

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

Today, we are talking to Nicole Kok about creating content and showing up online. We touched on:

✨  Nicole's thoughts on “Asian girl stereotypes” and how certain limiting beliefs or mindsets might influence someone’s content or the way they show up online

✨ Nicole's approach to creating content for different platforms, including Instagram, podcast, and YouTube

✨ And other practical tips and mindset shifts for aspiring content creators 

Nicole is a content creator, entrepreneur, and coach. She has a mission to help women of colour show up confidently expressing themselves through their content online, creating a new stream of income. She is passionate about living a holistic lifestyle + wellness, building wealth, personal development, creating content, and inspiring people to lead better, more fulfilling lives. 

YouTube: https://www.youtube.com/@itsnicolesyk 

Instagram: https://www.instagram.com/itsnicolesyk 

Podcast: https://podcasters.spotify.com/pod/show/nicole-kok4 (That Confident Asian Girl)

Today, we are talking to Jennifer van Alstyne about growing your visibility and impact online. We touched on:

✨ Why professors and academics cannot rely on their universities and instead need to build their own online presence to grow their impact and get their research to more people (This applies to even those of us who aren't in academia)

✨ Jennifer's experience with going viral, how she navigated the hate comments from people who disagreed with her point of view, and Jennifer's thoughts on visibility 

✨ And other practical tips and insights to help you build your online presence

Jennifer van Alstyne helps professors feel confident when sharing their research and teaching online. She empowers academics to build the online presence you deserve through her company The Academic Designer LLC. In her Online Presence Program, Jennifer works together with professors 1:1 to create a digital presence that works for them even when they’re sleeping. Jennifer van Alstyne is here to help you tell your research story through your bio, social media, and website.

Jennifer van Alstyne is a Peruvian-American poet. She lives in San Diego, California. Connect with her on social media @HigherEdPR.

Work website: https://theacademicdesigner.com

Website: https://jennifervanalstyne.com

Twitter: http://twitter.com/HigherEdPR 

LinkedIn: https://www.linkedin.com/in/jennifervanalstyne/

YouTube: https://www.youtube.com/@higheredpr

Today, we are talking to Kathryn Morrison about how to leverage visuals in your business. We touched on:

✨ How to use clothing and style as a way to express your brand 

✨ Kathryn's definition of thought leadership and how to develop your own thought leadership 

✨ Perspectives on how to navigate what people think of you when you're showing up online 

✨ And fun conversations about Kathryn's zoom background