launch a podcast

Welcome back to the podcast as we continue our journey through the intricate process of launching a podcast. As your host, I'm excited to guide you through the essential aspects of podcast production, offering valuable insights and tips that will help you take your podcast to the next level.

First and foremost, we'll explore how to structure your podcast episodes. Crafting an engaging episode structure is paramount to keeping your audience hooked. We'll then explore the key components that should be present in every episode, from attention-grabbing intros to memorable outros. These elements are the building blocks of a successful podcast.

For those looking to maintain consistency and quality in their podcasting journey, we'll discuss the importance of creating a podcast production schedule and I’ll give you my best tips. I even have a template in the membership just for this!

If you've ever wondered about the etiquette for having guests on your podcast, you're in luck. I'll share the do's and don'ts of interviewing guests, helping you create a positive and respectful experience for both you and your guests.

Your podcast's visual identity plays a significant role in attracting new listeners, so we'll also discuss branding your podcast, including the creation of eye-catching graphics and templates for your social media platforms. Finally, we'll touch on the crucial topic of designing your podcast's cover art. Your cover art is the first thing potential listeners see, so it’s a key component to a successful podcast launch.

With these insights and strategies, you'll be well-equipped to navigate the intricate world of podcast production.

Learn about:

• [1:40] Join us on Discord!

• [2:21] The Podcast Success Vault membership

• [3:42] How to structure your episode

• [10:53] Key components of your podcast

• [14:41] Creating your podcast production schedule

• [19:00] Etiquette for having guests on your podcast

• [22:46] Branding your podcast and creating graphics

• [26:11] Designing your podcast’s cover art

Resources:

• Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks

• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload

• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 

• Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox

• Join us on Discord: https://discord.gg/fGwkjdET

• 7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini

• Facebook: https://www.facebook.com/costantiniproductions 

• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/

• Website: https://simonacostantini.com/

• Patreon: https://www.patreon.com/asitrelatestopodcasting 

• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Welcome to a crossover episode of a different sort. But first: How are you doing? No, really? I ask because May is Mental Health Awareness Month. So many of us, myself included, struggle to articulate how “off” we feel right now, a cruel joke given that the good folks and orgs behind this month’s observance urge us to check in with our emotional, psychological, and social well-being. 

I’ll go first (yikes!): The only way I can describe my current state of mind is fragile. Can you relate? If you’re an entrepreneur, an educator, a corporate employee, a HUMAN, I bet you can.

You’re okay. I acknowledge and honor your struggle.

This episode isn’t about mental health per se. It’s about creating a secure and attentive environment for guests to feel supported, understood, and willing to engage in vulnerable conversations. The high schoolers behind Power Your Story, my student mentee podcast, beautifully illustrate my point. Their cohort-led interview with Peer Support Specialist and Mental Health Advocate Ashley Scott showcases subtle practices anyone can incorporate to become a better listener and, thus, better podcast host.

Co-hosts Elvis, Emerie, Jules, and Alejandro facilitate a space where Ashley feels supported to speak more candidly about her mental health. That safety is mutual: Ashley’s comfort leads the students to go off-script, to ask more meaningful follow-up questions, and to add personal observations that make for a more engaging conversation.

You can talk about podcasting for marketing, sales, audience growth, or business all day, but this genuine exchange is why I love podcasting; this is where your audience will find value.

The last few episodes of Podcast Envy have focused on hosting and content strategies guaranteed to make your show a repeat listen. By creating a safe, intimate container where you and your guests can discuss important topics, you’re signaling to the audience that they, too, are seen and heard. I appreciate that not everyone’s format is conducive to exploring tough conversations. Still, anyone can follow the Power Your Story lead, regardless of your show’s POVs, by remaining present and reflecting back to each guest.

For Mental Health Awareness, check out all of this month’s related Power Your Story episodes: 

Insomnia & Dreaming of a Better Night’s Sleep with Leonardo & Dewayne; 

The Journey to Self-Empowerment: Mindfulness,Law of Attraction with Hysan & May; 

Heavy Metal & Mental Health with Justin Bowling by Leslie, Carlos, Essence & ChuYing and produced by Aldo;

Advocating for Mental Health & Peer Support with Ashley Scott

RECOMMENDED LISTENING

PEP106 - Awesome Podcast Host Featuring Karen Yates

Power Your Story

Refresh Your Podcast (Don't fade out!)

Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for you!

Let's make a date here:

https://www.thecreativeimposter.com/teafor20

SleepPhones - Fall Asleep Listening to Your Fave Podcasts 

Ever wanted to fall asleep with your headphones on? Now you can -- it's like pajamas for your ears! Also great for working out, travel, or just tuning out the rest of the world.

Get 10% your purchase of SleepPhones ($99.95+) through June 8, 2023 with promo code ENVY10. Check them out here!

Podcast Envy Masterclasses

Podcast Envy Masterclasses offer focused strategy insights on the most pressing questions for purpose-driven leaders who use podcasting to share their brand story and make a positive impact on their communities.

Save your seat here:

https://www.thecreativeimposter.com/masterclasses

Get 50% off your next class for being a loyal listener with promo code: VIPinvite

***

Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com

I’d love to hear your thoughts and questions! Email me, andrea@thecreativeimpostor.com. Include a voice memo or .mp3 asking your question so I can play it on the show.

Andrea's Podcast Angels

SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.

Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!

Check out some more of my FAVE resources here.

Connect With Me

Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.

Email andrea@thecreativeimpostor.com

Instagram: https://www.instagram.com/thecreativeimpostor

LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)

***

Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?

Let me know in a review here: http://ratethispodcast.com/envy

http://www.thecreativeimpostor.com

Psst. Want to know the secret to becoming a better podcast host?

It’s not your equipment. Relationships are everything. Research indicates that while folks may listen to podcasts for entertainment and information, they remain loyal to a specific show because of its host.

Karen Yates is definitely that host. She’s a producer, host, and the mastermind behind Wild & Sublime, the super-successful, highly binge-able podcast about sex for everyone, no matter their preferences, orientation, or relationship style.

Here are a few of my fave hosting tips:

• Get into the rhythm. 

• Act natural, strategically. 

• Craft different but authentic voice personas. 

• Skip the pre-show cheese stick. Seriously. 

But wait, there’s more, including Karen’s number one tip for better hosting, but you’ll have to check out the episode to get it! 

Get the FULL masterclass replay with Karen & me!

https://www.thecreativeimposter.com/beanawesomehost

You know that hosting a podcast is so much more than just plugging in a mic and tapping into your gift of gab! But how do you level up so that your podcast shines?

We also cover:

• Insight into Karen’s pre-production, production, and post-production processes when creating Wild & Sublime

• How she sets her guest up for success each and every time

• Facilitating smooth, engaging panel discussions (Karen’s signature episode style)

• Voice acting and self-care tips

• How to work with your editor to create a system of communication that helps them read your mind, even if that editor is yourself

• How I think about my relationship with YOU!

***

Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com

I’d love to hear your thoughts and questions! Email me, andrea@thecreativeimpostor.com. Include a voice memo or .mp3 asking your question so I can play it on the show.

She Podcasts Live

Use promo code JOINME and enjoy $50 to She Podcasts LIVE 2023 in Washington DC, June 19-22!  I’m headlining the session entitled “Be the Star of Your Show,” where I’ll break down my 5-point framework for claiming your role as star so you can shine as brilliantly as you are, grounded entirely in your purpose. 

Be the Star of Your Show * Tuesday June 20 @ 12:10pm Eastern

Andrea's Podcast Angels

SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.

Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!

Check out some more of my FAVE resources here.

Refresh Your Podcast (Don't fade out!)

Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for you!

Let's make a date here:

https://www.thecreativeimposter.com/teafor20

The Creative Bash

Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy!

Tell us more about your brand and your show here:

https://www.thecreativeimposter.com/creativebashteadate

Then we'll reach out to schedule our date! 

SleepPhones - Fall Asleep Listening to Your Fave Podcasts 

Ever wanted to fall asleep with your headphones on? Now you can -- it's like pajamas for your ears! Also great for working out, travel, or just tuning out the rest of the world.

Get 10% your purchase of SleepPhones ($99.95+) through June 8, 2023 with promo code ENVY10. Check them out here! 

Connect With Me

Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.

Email andrea@thecreativeimpostor.com

Instagram: https://www.instagram.com/thecreativeimpostor

LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)

***

Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?

Let me know in a review here: http://ratethispodcast.com/envy

http://www.thecreativeimpostor.com

I’ve been learning about sales. NOT my natural zone of genius, but I’m necessarily getting better at it, partly thanks to one of our clients, Paul Reilly at The Q and A Sales Podcast. On a recent episode called “What separates top achieving salespeople?” Paul said that 79% of top achievers’ sales success is because of the customer relationships they build. 

His team asked buyers and decision makers: Why would you choose one partner over another? Relationship with a salesperson ranked higher, meaning more important, than price. And part of relationship building is ENTERTAINMENT.

You may be thinking, “But Andrea, I’m not selling anything when I’m making a podcast!”

Wrong!

On the surface, you may have a podcast to help you sell a product or service, join your membership, come to your event. Dig deeper, and you may be selling them on an idea, concept, or a change you want to see in your niche. And ultimately, you are ALWAYS selling them on continuing to spend their valuable time and attention listening to your podcast.

So how are YOU going to make your podcast more entertaining as you build that relationship with your listener (i.e. your customer?)

I’ve got 10 ideas for you! 

You may be thinking, “Do I have to sing? Be funny? Do investigative journalism? Sound design????”

NOT NECESSARILY! Play the episode to find out what to do and how to choose your authentic entertainment style.

***

Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com

I’d love to hear your thoughts and questions! Email me, andrea@thecreativeimpostor.com. Include a voice memo or .mp3 asking your question so I can play it on the show.

Andrea's Podcast Angels

The Creative Bash

Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy!

Tell us more about your brand and your show here:

https://www.thecreativeimposter.com/creativebashteadate

Then we'll reach out to schedule our date! 

Refresh Your Podcast

Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for you!

Let's make a date here:

https://www.thecreativeimposter.com/teafor20

Let's meet at She Podcasts LIVE 2023! 

She Podcasts LIVE 2023 is coming up in Washington DC June 19-22 — If you haven’t gotten your ticket yet - use promo code: JOINME (all one word) for $50 off!

https://www.shepodcasts.com/she-podcasts-live-2023/

Join my session - Be the Star of Your Show — I’m breaking down my 5-point framework for claiming your role as star so you can shine as brilliantly as you are, grounded fully in your purpose.

SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.

Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!

Check out some more of my FAVE resources here.

Connect With Me

Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.

Email andrea@thecreativeimpostor.com

Instagram: https://www.instagram.com/thecreativeimpostor

LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)

***

Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?

Let me know in a review here: http://ratethispodcast.com/envy

http://www.thecreativeimpostor.com

Are you tired of struggling to attract and retain your target audience through traditional marketing methods? Do you want to know the secret to creating a loyal following that engages with your content? Look no further than private audio feeds.

In this episode, we explore the world of private audio feeds and their importance in marketing. Kim joins me to discuss the various types of marketing you can do with private feeds, including using them as lead magnets to attract potential clients.

We also delve into the topic of audio retention rates and whether audio has a higher retention rate compared to other forms of content. Kim provides insights on how to structure a pop-up podcast and elevate your entire client experience through private feeds.

In addition, we explore the different ways you can repurpose your private feeds and leverage them to maximize your marketing efforts.

Kim’s business journey started as a call for something more. Her career in Population Health allowed her to look at things with a holistic lens. Identifying big picture initiatives and creating messaging for target populations from concept to implementation, she realized there was only so much change she could make from her cubicle!

May and James Co. began with the intention of sharing the creativity of audio marketing with others.

She believes the power of collaborating and networking through storytelling is key to success. Through a strategy that is as unique as you are, her role is to bring the care and attention you need to amplify your voice and help your business thrive.  

Your clients are busy. They want to learn from you, that is why they are in your world.  But they also have families, businesses, personal lives and households to run. Meet your people where they are at!

Tune in to discover the power of private audio feeds and how they can transform your marketing strategy.

Learn about:

• [0:00] Intro
• [4:05] Why private audio feeds are critical when it comes to marketing 
• [4:45] Types of marketing you can do with private audio feeds 
• [7:00] Using private feeds as lead magnets
• [9:15] Does audio have a higher retention rate?
• [10:45] How to structure a pop-up podcast
• [13:15] Elevating your entire client experience through private feeds
• [17:55] How to repurpose your private feeds

Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

Resources:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates
• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 
• Podcast Manager in a Box: https://www.simonacostantini.com/podcastmanagerinabox
• Join us on Discord: https://discord.gg/GZ4EQnY9

Kim’s Resources:

• Hello Audio: https://helloaudio.fm/
• Tips on Choosing the Right Podcast Platform: https://mayandjamesco.com/tips-on-choosing-the-right-podcast-platform/
• How to Set Up Your Podcast for Success: https://colossal-designer-964.ck.page/b9f77e4a6d

Connect with Kim here:

• Instagram: https://www.instagram.com/mayandjamesco/
• https://mayandjamesco.com/

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

Ahhh spring! Sort of. Here in my northern hemisphere home, it’s still hella chilly, and I require more mood enhancements than these early weeks of daylight saving time can provide. Who better to chat with than Jessica Kupferman, CEO and co-founder of She Podcasts? She’s the equivalent of a vitamin D booster in hilariously brilliant, totally authentic human form.

Alongside co-founder Elsie Escobar (who’s also appeared on PE), Jessica has created something unique in a space dominated by male voices (literally and figuratively): the largest podcasting community created by and especially for women, non-binary, and LGBTQIA+ folks. In addition to its own podcast, extensive social media community, and membership, She Podcasts hosts She Podcasts LIVE, an annual gathering of diverse talents and viewpoints.

The best part about the She Podcasts universe? Everyone is welcome here. Seriously, with a community of over 21,000 members, there’s room for pro podcasters, newbies, and wannabes.

PODCAST ANGEL - The Creative Bash!

Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy!

Tell us more about your brand and your show here:

https://www.thecreativeimposter.com/creativebashteadate

Then we'll reach out to schedule our date!

***

Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com

I’d love to hear your thoughts and questions! Email me, andrea@thecreativeimpostor.com. Include a voice memo or .mp3 asking your question so I can play it on the show.

Andrea's Podcast Angels

SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.

Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!

Check out some more of my FAVE resources here.

Connect With Me

Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.

Email andrea@thecreativeimpostor.com

Instagram: https://www.instagram.com/thecreativeimpostor

LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)

***

Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?

Let me know in a review here: http://ratethispodcast.com/envy

https://www.thecreativeimpostor.com

Unleashing the Power of Podcasting

Podcasting has emerged as a powerful medium to create and share audio content. It offers flexibility and can be used for various purposes, making it highly rewarding and lucrative. But is podcasting for everyone? Dave Jackson, the author of Profit from Your Podcast, shares his insights in this episode.

As a podcasting veteran of 17 years, Dave Jackson is a seasoned expert. He founded the School of Podcasting in 2005 and has helped hundreds of people launch their podcasts successfully. In this episode of We Are Podcast, he talks about common mistakes podcasters make and how to avoid them. He also shares proven strategies to turn listeners into a livelihood.

Key takeaways:

• How to launch a podcast successfully, from organizing to creating and advertising podcasts, including all the methods and resources.
• Common mistakes made by podcasters and how to avoid them.
• How to deal with recycled topics and use them to your advantage.
• Improve your podcasting skills and create shows that resonate with your target audience.
• Strategies to repurpose podcast content and increase the shareability of episodes produced.

Podcasting has revolutionized the audio content industry, and Dave Jackson is a leading expert. Tune in to this episode of We Are Podcast to learn more about the power of podcasting and how you can leverage it to achieve your goals.

All this and more, on this week’s episode of We Are Podcast.

Join us next week for an exciting episode featuring Todd Cochrane, where we dive deep into the game-changing media landscape of podcasting. Learn how to leverage this powerful medium to enhance your digital marketing skills and take your brand to the next level. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.

Links & resources mentioned in the episode:

• https://schoolofpodcasting.com/

If you have been thinking of ways to Grow your business with a podcast, Then Join us today for an Expansive Convo with Podcast Launch Strategist Rosa!

Podcasts are a great way to connect with new audiences. You can reach out to people who might not be familiar with your brand and introduce them to your products or services. Podcasts are also a great way to build relationships with potential customers. By providing valuable information and engaging with your audience, you can create a strong rapport that can lead to sales.

Podcasts are also a great way to generate leads. If you offer something of value in your podcast, you can encourage listeners to sign up for your email list or subscribe to your blog. This way, you can continue the conversation with potential customers and move them further down the sales funnel.

So if you're thinking of starting a podcast in 2023, go for it! It's a great way to reach new audiences, build relationships, and generate leads.


Rosa Sarmento
Rosa is a quirky Latina — born and raised in Rio de Janeiro, Brazil — that is now living the dream and traveling the world while working online as a podcast manager. Rosa empowers mission-led leaders launch binge-worthy podcasts to amplify their message, speak their truth, and scale their impact. She’s the founder of Ideablossoms – a boutique podcast agency that has assisted disruptive coaches and mentors launch their podcasts and release over 200 podcast episodes!
 
Connect with Rosa;
Instagram
Website

Podcast Produced by Her Voice Hub

Podcast Hosted By Sinéad Acevedo connect on Instagram here

PODCAST ENVY HAS REACHED 100 EPISODES! 

The all-cap is warranted. Looking back over 100 episodes, I can't help but think about the olden days of my business. When I launched Podcast Envy in 2018, I had a small roster of podcast editing clients and helped a handful of folks launch new shows. Oh, and the “team” was just me and Edwin Ruiz, CI’s technical director extraordinaire. 

My centennial achievement is only half the story. The other half belongs to the Creative Impostor Studios team––a team I’m mad proud to say has gone global: Monica Braine, Associate Editor & Consulting Producer (Albuquerque, NM); Helen King, Associate Editor (Auckland, New Zealand); Alex Riegler, Podcast Manager (Chicago, IL); Edwin R. Ruiz, Technical Director (Chicago, IL); Heidi Stabbert, Associate Editor (Anchorage, AK); Caitlin Sunderland, Social Media & Outreach Coordinator, (Richmond, VA); and Lisa Widder, Show Notes Copywriter (Chicago, IL).

To mark 100 shows, I asked each of them to offer up some sage counsel for podcasters, plus a piece of advice for folks wanting to do what they do on the daily. 

MENTIONED IN THIS EPISODE

PE055: Celebrating Podcast Milestones

Podcast Envy DIY+ Launch Program - Book a 20min Virtual Tea Date with Andrea to see if you're ready!

***

Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com

I’d love to hear your thoughts and questions! Email me, andrea@thecreativeimpostor.com. Include a voice memo or .mp3 asking your question so I can play it on the show.

Join Our Podcast Envy Masterclasses

Save your spot: https://www.thecreativeimposter.com/masterclasses

50% off Promo Code: VIPinvite

February 23, 2023 = How to Leverage Video in Your Podcast's Social Media Strategy

Andrea's Podcast Angels

SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.

Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!

Check out some more of my FAVE resources here.

Connect With Me

Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.

Email andrea@thecreativeimpostor.com

Instagram: https://www.instagram.com/thecreativeimpostor

LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)

***

Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?

Let me know in a review here: https://ratethispodcast.com/envy

https://www.thecreativeimpostor.com

In my quest to help podcasters work smarter, not harder, I had to own up to my weakness: *I am not a social media expert.*

Enter Lauren Ramsey, dear friend and social strategy expert. As founder and chief engagement officer of Betsy Bash, Lauren and her digital marketing team turn casual engagement into consistent sales. Or, as is the case with our new partnership, into podcast audiences.   

We call it The Creative Bash, a Creative Impostor Studios + Betsy Bash collab that provides podcasters with an integrated brand messaging solution. CI helps you craft a show of significance. BB delivers tactics that beat the algorithm on your behalf via strategy development or strategy plus full implementation and management. 

Find out how The Creative Bash can help you decode platform trends and design effective and authentic podcast content: Let’s get your podcast & social in sync!

Join us for an upcoming masterclass: Check the schedule and register

MENTIONED IN THIS EPISODE

Conversations With A Wounded Healer
Podcast Envy: It’s not about Joe: Influence, responsibility, and brand values 

LEARN MORE ABOUT LAUREN & THE BETSY BASH TEAM

Betsy Bash
Instagram 
Facebook
LinkedIn

***

Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com

I’d love to hear your thoughts and questions! Email me, andrea@thecreativeimpostor.com. Include a voice memo or .mp3 asking your question so I can play it on the show.

Join Our Podcast Envy Masterclasses

Save your spot: https://www.thecreativeimposter.com/masterclasses

50% off Promo Code: VIPinvite

February 23, 2023 = How to Leverage Video in Your Podcast's Social Media Strategy

Andrea's Podcast Angels

SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code.

Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you!

Check out some more of my FAVE resources here.

Connect With Me

Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here.

Email andrea@thecreativeimpostor.com

Instagram: https://www.instagram.com/thecreativeimpostor

LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.)

***

Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show?

Let me know in a review here: http://ratethispodcast.com/envy

http://www.thecreativeimpostor.com

Are you nervous? Your palms getting sweaty? Are you feeling the media-magnified stress about a recession, and you’re considering cutting your spending? 

Rather than scaling back, you may want to DOUBLE DOWN on your podcast this year. Wait, what? 

Consider what’s on your listeners’ minds — inflation, interest rates, food prices, rent prices, gas prices, supply chain shenanigans — and then provide them with the resources that help them through this economic cycle. 

***

Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com

I’d love to hear your thoughts and questions! Email me, andrea@thecreativeimpostor.com. Include a voice memo or .mp3 asking your question so I can play it on the show.

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February 23, 2023 = How to Leverage Video in Your Podcast's Social Media Strategy

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Learn why you should be marketing your podcast on Pinterest, as it relates to podcasting with Samantha Lynn.

What’s the purpose of leveraging Pinterest as a podcaster? Does it really make sense to spend time creating content for this platform? 

Pinterest is a hidden gem of a resource that allows creators longevity with their content, while hitting their target audience in a meaningful way. 

In this first episode of our four-part series, Samantha and I talk about the purpose of using Pinterest as a podcaster, how the platform really works, and why it’s still very much relevant when it comes to bringing in leads, downloads and even income to your overall strategy.

There are so many key takeaways in this conversation that I know you haven’t considered before, especially as it relates to podcasting. 

Samantha Lynn is a Pinterest marketing expert and online marketing VA.

Since 2015, Samantha has worked her way up from basic admin and social media management roles for brick and mortars to working with 6+ figure businesses to grow and streamline their funnels.

Samantha believes that anyone can utilize the power of Pinterest marketing, email funnels and a simple opt-in to attract and convert ideal customers and clients, promote podcasts and YouTube channels, and ultimately build a consistent stream of new audience members to nurture. 

Learn about:

• [0:00] Intro
• [1:55] How Pinterest works 
• [4:25] What Idea Pins are
• [6:20] Ways to use Pinterest for marketing your podcast
• [8:20] Using affiliate marketing for your podcast on Pinterest
• [11:00] How to grow your podcast using Pinterest 
• [12:30] How an optimized Pinterest profile brings you results  

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Samantha here: 

• Website: www.samanthalynn.co
• Instagram: www.Instagram.com/samanthalynn_co
• Pinterest: https://pin.it/19v75aG
• Get your Pinterest Workbook: https://www.samanthalynn.co/ 

Connect with Simona here:

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
  
  
• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting

Learn the five steps for a successful podcast launch, as it relates to podcasting with Nick Nalbach.

You’ve created the idea for your show, you’ve put in the work to record the episodes and get your content edited and you’re ready to hit publish. But, you really aren’t sure how to get people to listen to your podcast – how do you launch this thing?

This is what we’re covering in this episode with Nick, so that you don’t show up to your podcast launch unprepared and really with no idea of how to promote it.

Why is it so important to know who you’re talking to? How do you know which graphics to create? Where to get yourself organized online? Do you need to warm up your audience? How do you engage them? Is it really worth it to create a podcast trailer?

In this episode, Nick Nalbach and I dive deep into what you need to do in order to blow your launch out of the water. These techniques are what we use to get our own shows and into the charts, as well as our clients.

From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.  

Learn about:

• [0:00] Intro
• [1:30] How you can kibosh your own podcast launch
• [5:50] Having banked episodes before you launch
• [6:30] Simona’s custom podcast launch strategy 
• [9:10] What goes into creating the perfect podcast trailer
• [14:40] Key components of a successful podcast launch
• [17:15] Engaging your audience before you go live
• [21:00] The five steps you need to pay attention to when launching your podcast
• [21:50] Two big launch tips every podcaster needs to know

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Nick here: 

• https://www.instagram.com/ninefivefree/
• https://www.youtube.com/channel/UCjSOOAzASfEE7PLxZmkDi0A/featured?view_as=subscriber
• https://ninefivetofreedom.com/podcast/
• https://ninefivetofreedom.com/ 

Connect with Simona here:

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
  
  
• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting 

Learn how to pick your podcast hosting platform and submit to directories, as it relates to podcasting with Nick Nalbach.

What’s a podcast hosting platform? How do you optimize it and format it properly? Are you on every single podcast directory you should be? Spoiler: even if you’re a seasoned podcaster, you might not be!

In this episode, Nick Nalbach and I dive deep into how to pick your podcast platform and submit to directories, as it relates to podcasting. We talk about which hosting platforms are our favourite ones, which ones you should keep an eye out for or pay closer attention to, the dos and don’ts, and more.

From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.  

Learn about:

• [0:00] Intro
• [1:45] What a podcast hosting platform is
• [4:40] Which hosting platforms we recommend using
• [12:25] YouTube and podcasting
• [13:35] How to set up and optimize your hosting platform
• [15:45] Which categories to submit your podcast to
• [17:15] Nick’s Starter Kit Freebie

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Nick here: 

• https://www.instagram.com/ninefivefree/
• https://www.youtube.com/channel/UCjSOOAzASfEE7PLxZmkDi0A/featured?view_as=subscriber
• https://ninefivetofreedom.com/podcast/
• https://ninefivetofreedom.com/ 

Connect with Simona here:

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
  
  
• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting 

Learn what podcast equipment you need, as it relates to podcasting with Nick Nalbach.

Are you ready to uplevel your podcast and video equipment AND not necessarily spend a ton of money? Nick Nalbach is back for episode 3 of our 5 part series, and in this one, we’re talking about what podcast equipment you need, as it relates to podcasting

Tech is one of the biggest questions I get from my clients, and it’s the most overwhelming one that stops podcasters dead in their tracks. We’re diving into which microphones to use, editing softwares, recording softwares, headphones, accessories, and SO much more.

From podcast host to podcast coach and producer, Nick Nalbach truly understands the struggles and fears of putting your message and story out into the world. Nick’s mission is not just to help coaches and entrepreneurs launch a podcast. His goal is to empower these leaders to share their message and knowledge with the world, to build deep and meaningful connections with their community, and establish them as the leading go-to experts in their industry.  

Learn about:

• [0:00] Intro
• [4:00] Why tech and equipment is so overwhelming
• [4:55] Our equipment when we first started podcasting
• [9:30] Top tips when it comes to picking a good microphone
• [12:40] How we started editing and which software we used
• [17:15] What equipment Nick upgraded first and why
• [19:30] Our camera recommendations
• [22:25] Will your audience forgive bad audio?
• [28:35] Final recap of microphones, cameras and software to look into
  
  

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Connect with Nick here: 

• https://www.instagram.com/ninefivefree/
• https://www.youtube.com/channel/UCjSOOAzASfEE7PLxZmkDi0A/featured?view_as=subscriber
• https://ninefivetofreedom.com/podcast/
• https://ninefivetofreedom.com/ 

Connect with Simona here:

• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
  
  
• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting