law firm branding

Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his fourth time being on the show! If you’re thinking about growing within a niche field of law, be sure to listen closely.

Here’s a Glimpse of What You’ll Learn

0:00 Introduction

0:49 How Kevin Got Started

3:40 First Brain Injury Case

5:13 Prior Legal Experience

7:28 Helping People With High Stakes

9:23 Recognizing Potential in a Case

16:16 Reviewing Cases for Other Lawyers

19:56 Knowing When to Refer a Case

21:23 “Bespoke” Cases

25:38 Habits for Success

27:30 Referring Cases to Kevin

30:02 Closing Thoughts

Kevin was part of the team that landed the largest verdict in Virginia federal court and the largest verdict in a brain injury case in 2023. His practice is a top-notch example of how to pick a niche and grow within it. From his early days as a defense litigator to reading the thoughts and words of Mark Lanier (someone he considers one of the greatest trial lawyers in the world), and then to building his firm within the TBI niche, Kevin is a force to be reckoned with! Reach out to The Mottley Law Firm today if you or a loved one have experienced a TBI or you have a client that is currently dealing with one.

Speakers Featured in This Episode

- Tom Foster of Foster Web Marketing
- Kevin Mottley of The Mottley Law Firm

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

On the latest installment of Movers, Shakers, and Rainmakers, we chat with Robert Ingalls, Founder & CEO of LawPods, to explore his transition from legal practice to revolutionizing podcasting for lawyers. In a detailed discussion, Robert tackles the challenges law firms face in marketing, particularly in podcasting, and how to stand out in a crowded market. He offers strategic advice for lawyers or firms considering launching their own podcasts and how to effectively craft their brand. As for our Moves of the Week, they feature significant industry shifts: the departure of litigation and corporate leaders from FisherBroyles, hinting at a possible mass exodus from the first distributed firm in the Am Law 200, and the notable move of Josh Birenbaum from Allen & Overy's Los Angeles office to Kirkland & Ellis. Tune in, and remember to rate, review, subscribe, and share Movers, Shakers, and Rainmakers with your network

Join Sasha Berson as he speaks with Luis Scott, founder of 8 Figure Firm Consulting

👉Sasha and Luis explore:

— The power of branding and its impact on long-term success

— The distinction between branding and direct response marketing

— The role of brand recognition when clients actively search for legal services

— Combining branding and direct response advertising for a comprehensive marketing strategy

— Luis Scott's experience with successful branding at the eight-figure consulting firm

👉 Main takeaways from the episode:

— Branding requires time and investment, but it can have a powerful impact on long-term success.

— The emphasis on branding or direct response should shift depending on the size of the law firm and its specific goals.

— A well-rounded marketing strategy should incorporate branding and direct response tactics to build recognition and trust, as well as generate immediate leads.

📰About Luis Scott:

Luis Scott is the Managing Partner of Bader Scott Injury Lawyers, a personal injury law firm. With a focus on strategic planning and guiding all aspects of the firm, Luis excels in the mission of standing up for clients, standing by their work, and standing with each other. He has over 20 years of legal experience and has helped thousands of families in need of legal representation.

He previously managed another civil litigation firm. Luis has expertise in workers' compensation and auto accident claims, having also suffered first hand injuries. He strives to stand up for clients by getting them the compensation they deserve in the face of failed systems. Luis believes in the power of a dedicated team to achieve justice and is positively impacting communities through his firm.

👉References:

Purchase Luis’ book “The King of Growth: How to Dominate Your Market, Increase Predictability, and Unleash the Power of Your Law Firm for Personal and Financial Freedom” on Amazon

Or get a free copy by emailing Luis@eightfigurefirm.com and mentioning that you heard him on the Grow Law Firm podcast.

📞Connect with Luis Scott:

Website: https://luisscottjr.com/

LinkedIn:  https://www.linkedin.com/in/luis-scott-bader-law/

Instagram: https://www.instagram.com/luisscottjr/?hl=en

YouTube: https://www.youtube.com/channel/UC6oIGw-4RcEmNP1rFM799OQ

Facebook: https://www.facebook.com/luis.scott.98

📞Connect with Sasha Berson:

• LinkedIn:  https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/ 

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm 

• Email: info@growlawfirm.com 

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com

Your personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren’t there.

They can observe your intelligence, demeanor, and your desire to help when they are ready, not just when you are working with them. 

In today's episode of Legal Marketing Minutes, I talk about the need to define your personal brand, what to do with your personal brand, and how your brand and your firm's brand can make each stronger. 

Let's discuss.

This episode is sponsored by LinkedIn Course For Lawyers with Nancy Myrland. For more information on this hybrid live and optional self-study online course, please visit linkedincourseforlawyers.com.