law firm ppc

"More is lost by indecision than wrong decision." - Tony Soprano

It's true. When it comes to attorney PPC campaigns, more is lost by indecision than wrong decision, at least when it comes to deciding to start a campaign. Attorneys should start their PPC campaigns today! Don't wait! There are costs associated with waiting and there's no real downside or risk to getting started today. I explain why in this episode.

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Get a free PPC proposal from Disruptive Advertising - https://www.disruptiveadvertising.com/

Follow Jacob on Twitter - https://twitter.com/jakebaadsgaard

Subscribe to the Rothman PPC For Lawyers Podcast - https://podcasts.apple.com/us/podcast/rothman-ppc-for-lawyers/id1462546633

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On today's Rothman PPC For Lawyers podcast we bring on the CEO and founder of Disruptive Advertising Jacob Baadsgaard to talk about online marketing strategies for attorneys.

We talk about both Facebook advertising and Google Ads and Bing search engine marketing and there's even some display contextual and remarketing talk.

We kick off the interview talking about running a marketing agency and leadership, and then we dive into the law firm marketing talk.  We cover the differences between social media marketing and search advertising and how law firms can best use both strategies.

Then we talk about the importance of selecting the right kinds of keywords to target in Google Ads.  Specifically we cover the importance of focusing your keywords on your best types of cases and also the importance of buyer intent.

Next up we talk about the much-debated number one position in Google Ads.  Do you have to show up number 1 to be effective?  Jacob has a very interesting take on how to approach ad position.

Then we discuss how to handle the sometimes high cost per click of personal injury keywords like "car accident lawyer near me" and "truck accident attorney."  And we also talk about the conversion rate levels we see on attorney campaigns.

We finish up by talking about the importance of landing pages and how sending PPC traffic to the homepage is almost always a mistake for law firms.

And we also do some questions at the end of the show about how to pick out a Google Ads budget, how long until attorneys can expect to see results from their PPC campaigns, and what attorneys can do to help their PPC managers get the best results possible.

I hope you enjoy the interview  Please leave the video a like and share with friends because those likes and shares really help the channel grow!  Thanks again for listening and enjoy!

Hi, welcome to the second episode of the Rothman PPC For Lawyers podcast. Today we're going to survey all the internet marketing opportunities that are available for attorneys. Jason covers both paid and non-paid strategies, and gives advice on how many strategies you should focus on to bring in tons of leads to your law firm. Digital marketing strategies covered today include:

• Search Engine Advertising (Google Ads and Bing)
• Search Engine Optimization (SEO)
• Website Content
• Cannibal SEO
• Google My Business
• Starting A Podcast
• Starting A YouTube Channel
• YouTube Advertising
• Facebook Ads
• Social Media Profiles
• Yelp
• Law Firm Listing Websites
• Chamber Of Commerce Websites
• Shop Local Websites
• Email Newsletters
• Eventbrite
• Being A Source For Your Newspaper
• Thumbtack
• Recommended Resources Pages

Thanks for listening! Please share the show with friends and leave us a rating or review on iTunes!

Contact Jason here - https://rothmanppc.com/