In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Oliver, a partner at Lewis Kappes in Indianapolis.
Scott Oliver practices in the areas of commercial finance, real estate, and corporate transactions. He represents state and national banks involved in commercial financing, as well as clients involved in business/real estate transactions, including: real estate acquisitions/sales, business acquisitions/sales, leases, entity formation and governance, commercial issues, contract preparation, contract negotiations, and compliance.
As a closing attorney, Scott represents banks and non-bank lenders involved in SBA and conventional financing. He works in all stages of the lending process, including credit review, compliance, eligibility, lien perfection, title review/negotiations, preparation of security instruments/loan documents, subordination/intercreditor agreements, workouts, collections, foreclosure, and bankruptcy. Over the course of his career, Scott has closed hundreds of SBA 7(a) loans, SBA 504 loans, SBA CAPLine loans, and a wide range of conventional facilities. While stationed in the heart of Indianapolis, his team has closed transactions throughout the country in all 50 states.
In their discussion about how he has been able to build his visibility and his practice through LinkedIn (18K followers and counting) and X/Twitter (5.5K followers and counting), Scott and Wayne talk about, among other things:
- Pivoting when the content that works on a social media platform no longer works;
- The funny thing that happens when lawyers don't try too hard to get business from prospective clients;
- Scott's process for creating content;
- How to create original, personal content that doesn't pander;
- How to consistently publish content when you're a busy professional juggling work and family responsibilities;
- How LinkedIn compares to X/Twitter for lawyers looking to market themselves;
- The important role social media plays in marketing and business development even when you're not posting on it; and
- The future of social media marketing for lawyers.
Watch the episode on YouTube:
https://www.youtube.com/watch?v=uoQlXI4EpfM
About Scott Oliver
Scott's online bio: https://lewiskappes.com/bio/SOliver.php
Scott on LinkedIn: https://www.linkedin.com/in/scottoliver5/
Scott on Twitter: https://twitter.com/SAOliver_Atty
About Wayne Pollock/the Law Firm Editorial Service
Learn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollock
Learn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.com
Do you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculator
Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:
https://www.lawfirmeditorialservice.com/blog
https://www.lawfirmeditorialservice.com/videos
Do you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at hello@legallycontented.com
