Leslie Braverman - Co-founder, Pacific Northwest Pilates
3:00 – The benefit of being naive and taking it slow
7:00 - Being a professional ballet dancer and connecting with Pilates
11:45 - From Pilates instructor to entrepreneur
14:00 - Starting the business
17:45 - Teaching a contemporary style of Pilates
20:30 - Standing out in the market by providing clear information, excellent education, and authentic teaching
25:00 - Having a clear purpose and vision
28:30 - Experiences and challenges in a growing business
31:30 - Learning how to prioritize, focus, gain self-awareness and listen to each other
34:45 - Adapting and thriving during the Covid-19 pandemic
38:00 - Rising to the occasion
39:45 - Reaching a wider audience and expanding the virtual platform
LINKS
Leslie Braverman on LinkedIn
Learn more about Pacific Northwest Pilates
CREDITS
Produced by Emma Holmstrom
Music by Isaac Chambers – ‘Change’