lily ray

The tech giant Google says it's going to take drastic action to limit spam and AI-generated content from appearing in your searches.

Show Notes:

• 00:09: Welcome, Lily Ray, Senior Director, SEO & Head of Organic Research at Amsive Digital
• 00:41: Breaking down Bing’s AI integration and Google’s AI announcement
• 2:23: Lily’s take on the future of AI integration and SEO
• 10:36: The competition between Google and ChatGPT
• 13:06: How to incorporate AI content generation into your strategy
• 16:41: Best use cases for AI content tools
• 20:38: AI content tools for enterprise vs. small businesses
• 22:42: Why the case studies of AI content generation success are problematic
• 28:42: Lily’s clients and their stance on AI content tools
• 32:55: How will AI content generation evolve from here?
• 36:35: Where to find Lily Ray

Show Links:

• Getty Images Sues Stable Diffusion for $1.8 Trillion
• Google’s Guidance About AI-Generated Content
• “The Role of AI Content in SEO” by Lily Ray
• CNET’s AI Journalist Commits Plagiarism
• Yandex Ranking Factors Explained by ChatGPT
• Follow Lily on LinkedIn
• Follow Lily on Twitter
• Follow Ross on Twitter
• Send Us an Email

Sources Cited:

• Google Search gets Status Dashboard to provide updates during outages
• Google December 2022 Link Spam Update
• Google Launches Visual Guide To Search Elements
• Lily ray on google updates
• A guide to Google Search ranking systems

In this episode Cord & Einar review the best of "SEO Twitter" discussing topics like Facebook's profit nightmare (and why you should do SEO instead of Facebook ads), Google Search Console's new messages on max-image-preview, the 4th edition of "The Art of SEO," the new 2022 Web Almanac, how "Early Hints" can improve your Core Web Vitals, measuring E-A-T, 8 confirmed Google ranking factors, content hubs, and measuring topical authority. 

Sources Cited:

@antoniogm  cites The New York Post: Meta’s profits plunge more than 50% as ad revenue dwindles

@rustybrick  tweets about Google Search Console Notices For max-image-preview

@LeeFootSEO  shouts out  The Art of SEO: Mastering Search Engine Optimization 4th Edition

@HTTPArchive  hightlights the new  2022 Web Almanac

@alonkochba show how Early Hints can boost Core Web Vitals

@creativetrnd spreads the word about @lilyraynyc's Measuring E-A-T Whiteboard Friday talk for @Moz

@ahrefs on  8 confirmed Google ranking factors

@aleyda links to a @sistrix list of Content Hubs Performance Leaders

@jsvxc links to an Ahrefs study that uses a topical authority measurement method from @Kevin_Indig

‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we're joined by yet another expert guest to take stock of SEO in 2020, and to look ahead to 2021. 

Our guest on this episode is seasoned SEO pro and keynote speaker, Lily Ray. 

Lily draws from first-hand experience of working with a wide range of clients and her in-depth analysis on 2020’s biggest winners and losers in search, to help us understand where SEO goes from here.

Listen to learn:

• How Covid-19 impacted SEO in 2020 
• How to incorporate E-A-T into your strategy
• How you should be preparing for Google's Page Experience Update
• Why you need to be cut-throat with content in 2021

Resources:

• Take a deep dive into Lily’s analysis of 1,000+ Winners and Losers of the December 2020 Google Core Algorithm Update
• Watch Lily discuss Google E-A-T Implementation & Authority Signals on Search Engine Journal Live