lisa laporte

Lisa lists the results of the annual TWiT audience survey, which offers an authentic glimpse into the lives and habits of the network's audience. From their educational accomplishments to the furry friends they come home to, these metrics are more than just percentages. Discover what makes TWiT's community stand out as they remain committed to tech podcasts and, in many ways, influence the technology sector.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

On the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte lays out why brands need to adjust their expectations around podcast advertising in order to find success.

Host: Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/host-read-ads

At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.

• Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue
• Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings
• She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth
• TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members

Hosts: Jen Matichuk and Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/twit-events.

Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit

At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.

• Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue
• Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings
• She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth
• TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members

Hosts: Jen Matichuk and Lisa Laporte

Download or subscribe to this show at https://twit.tv/shows/twit-events.

Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit