Make Money Where You’re Making Money: Market Research Can Help Small Business Success
One life-altering meeting with HR and one stint as a school bus driver set Liz Zurek-Beaudry, Principal of Envision, on an entrepreneurial journey that didn’t quite fit into her corporate plans. Liz gets vulnerable with host, Nicole, about not climbing the corporate ladder, discovering the joy of integrating work with her family life, learning to make money where you make money, the power of tapping into your network, and how being authentic on social media can drive small business success. It’s a new episode that may make you cry and definitely will make you laugh.
ABOUT LIZ ZUREK-BEAUDRY
Liz Zurek-Beaudry is the Principal of Envision, a branding and culture organization that helps companies differentiate themselves in a way that aligns to who they are and their vision, both internally and externally. She also owns MDNA Cloud, a proprietary software that measures an organization’s culture. Based on the data, they can help companies identify what makes them unique and build a strong brand culture.
Liz has worked on large brands including the Muhammad Ali Center, Buick, the General Motors Foundation, The Guardian Life Insurance Company of America, and Cambria. Envision’s sweet spot is working with SMBs with less than 300 employees. She’s married to an amazing man and mom to two boys born in South Korea. They enjoy traveling as a family and spending time on the lake. Her mantra: Any day can be conquered with a good hat!
KEY TOPICS
- 4:44 - Get to know Liz Zurek-Beaudry and Envision.
- 6:03 - “Any day can be conquered with a good hat.”
- 8:21 - Liz dives into her story and how she learned not to allow anyone to define her.
- 14:00 - Learning to integrate home life with work life.
- 21:32 - Liz chats about the niching blunder that cost her business $20K and what she learned from it.
- 34:32 - Discover the marketing advice that small businesses need today.
- 37:50 - Nicole shares the importance of understanding your business goals and getting intentional with one marketing aspect.
- 41:26 - Authenticity matters to your business’ branding, culture, and growth.
RESOURCES & LINKS
- Connect with Liz Zurek-Beaudry on Facebook, www.facebook.com/lzurekbeaudry or visit www.thinkenvision.com
- Discover the power of MDNA Cloud, https://mdna.cloud/
- Learn more about Ed Kang www.linkedin.com/in/edkang99/
- Connect with Nicole on LinkedIn at www.linkedin.com/in/nicole-donnelly-dmg
- Learn more about DMG Digital at dmgdigital.io
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