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The power of BEaUty, and the ultra-savvy consumers knowing what they want when they want it. This era is the merging of the pro and the consumer into pro-sumer ... as our guest, David Stanko, Vice President of Technical Development and Education for Madison Reed states, “that prosumer is the new trend because women deserve to have choices over their beauty regimen”.

BEaUty Inside and Out at Cosmoprof North America 2016. Out 4 week Master Series will showcase some of the greatest new innovations, services, products and more in BEaUty today. Be sure to join us over the next 4 weeks as we interview an array of BEaUty opportunities for you. This week we explored what BEaUty represents to the black and brown women with Corey Huggins, from Love Aunt Bonnie Products, as well as the latest sensation of reducing up to an inch of flabby skin under your chin without surgery and in 30 minutes with Stephen Beckford and Ronnie Huss, co-inventors of the Chin Up Mask Company and Product.