lpssdigitalmarketing

Lael Sturm is the Founder and Managing Director at LPSS Digital Marketing, a full-service marketing and strategy agency. He has worked with well-known companies, including MTV, Microsoft, Bloomberg, and Virgin Airways. He also works with startups and professional services firms, including solopreneurs and professionals who want to reach more ideal customers.

Lael studied media at the University of Arizona before earning his MBA from the Columbia Business School, where he focused on management, marketing, and finance.

In this episode…

What can companies do to thrive in hard economic times? What marketing strategies can they use to increase visibility and accessibility and become more profitable?

Many companies reduce marketing and advertising budgets during economic downturns in an effort to conserve money. They cut back for fear of being faced with lower demand for their products. However, it’s the ideal time to leverage digital marketing and make it a critical part of your company’s marketing mix. 

In this episode of the Pillar6 Podcast, Roman Polnar is joined by Lael Sturm, the Founder and Managing Director of LPSS Digital Marketing, to discuss the value of digital marketing during challenging economic times. Lael talks about maximizing paid ads, differentiating between content marketing and content strategy, and using online courses to increase revenue. Stay tuned.

Resources mentioned in this episode:

• Pillar6 Advisors
• Roman M. Polnar on LinkedIn
• LPSS Digital Marketing
• Lael Sturm on LinkedIn
• Lael Sturm's email: lael@lpss.co
• Kartra
• Kajabi

Lael Sturm is a digital marketer, strategic advisor, people connector, and revenue consultant. He’s the Founder and General Manager at LPSS Digital Marketing, a company that provides strategies and tools to address growth and revenue challenges. Lael offers strategic advice and real-world tactics for growing your business, building your team, getting your product to the market, and identifying opportunities. He is also a member of the Bay Area Accelerator Program.

In this episode…

Finding unique insights and tools that allow your organization to grow and scale can be a daunting task. There are companies that know how to monetize, particularly through online marketing — but where can you find them?

Lael Sturm says that having the right strategy, contacts, and working hard is what positions you for success. He believes that every business needs to work with a company like LPSS Digital Marketing to help them identify and solve their marketing, sales, and business development challenges to grow and achieve their desired outcomes.

In this episode, Paige Buck sits down with Lael Sturm, the Founder and General Manager at LPSS Digital Marketing, to discuss top tips for adding value to your business. Lael talks about the three things that LPSS does for its clients, the importance of having a mentor, and why you need to update your strategies to get you to the next level. Tune in to learn real-world tactics that will solve your business challenges.