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Hayley Painter is the co-CEO and co-Founder of Painterland Sisters, an organic skyr yogurt company a mission to connect consumers with family farmers. On this episode of ITS, Hayley tells Ali why she and her sister Stephanie began packaging their thick, creamy yogurt, how they're changing the narrative on dairy farming, and what the future holds for the sisters and their community.

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Ashley Rouse is the founder of Trade Street Jam Co., the cheffy, small batch jams made without pectin, thickeners or extra sugar. On this episode of ITS, Ali and Ashley talk about the journey, the wins, and the lessons along the path to scale.

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B2B marketing is changing fast. In part because it’s so commonplace in the B2C world, the expectation for everything to be available on-demand and at your fingertips is reaching into other verticals — including for B2B businesses. If you aren’t there for your customers when they want, where they want, and how they want — they will find a company that is. Rebecca Stone, the SVP, Customer Solutions Marketing & CMO at Cisco Meraki, is an expert in how the B2B world is shifting, what it takes to keep great talent, and how to effectively work with and educate a leadership team, and she shares the secrets on this episode.

Tune in to learn:

• How to engage with B2B buyers (4:30)
• What is the most valuable metric in this era? (6:40)
• Why it falls to marketing departments to be the true voice of the customer (15:00)
• How to educate leadership on what actually matters about finding the right audience (23:00)

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This week we talk with John Durham, The Gentleman Marketer. John is CEO and Managing Partner for Catalyst S+F, a marketing capital firm that provides strategic marketing services, rooted in media, for start-ups and brands. John has amassed one of the strongest resumes in marketing with a specific focus on digital engagements and advertising sales since 1995. He’s famous for his foresight into an industry that is constantly changing along with having a vast network of professionals that he can call on at any time. He’s beloved by his students at the University of San Francisco where he teaches advertising and many of them graduate to become his clients and colleagues. John can't help but share insights when he talks! You’re gonna learn a lot about the future of marketing when you chat it up with John Durham, The Gentleman Marketer and the Tech Cat.