mark a preston

Welcome to a captivating episode of "The Unscripted SEO Interview Podcast," hosted by Mark A Preston. In this special instalment, we are thrilled to have Edd Dawson, a seasoned expert in SEO and a luminary in the field of affiliate marketing, as our guest. This podcast promises to be an enlightening journey into the mind of one of the most influential figures in digital marketing.

Edd Dawson's story in SEO is as inspiring as it is educational. Beginning his career with a strong technical background, Edd transitioned into the world of SEO and content marketing, where he carved out a remarkable niche. In this episode, he shares his journey, revealing the pivotal moments and decisions that shaped his career. From the early days of developing Broadband.co.uk to its eventual success and sale, Edd provides an insider's look at the strategies that drove its organic growth.

We dive deep into the nuances of affiliate marketing, uncovering the tactics and strategies that Edd employed to excel in this competitive field. He discusses the early learnings from his time with Broadband.co.uk, offering valuable insights into the importance of a focused approach to conversions and the debate surrounding content quantity versus traffic. Edd’s thoughts on the role of tools in website growth and the significance of realizing the potential of a project like Broadband.co.uk are particularly enlightening.

Further enriching the conversation, Edd delves into the broader aspects of affiliate marketing. He speaks about the necessity of a business mindset for success, the scaling of affiliate sites through user-generated content, and the critical role of user interaction in organic growth. The discussion also ventures into the integration of AI in content creation and its impact on the future of SEO.

As an entrepreneur who has launched several successful projects, including the innovative 'Keywords People Use', Edd discusses his motivations and the benefits that this tool has brought to his affiliate sites. The conversation also touches upon the importance of understanding your audience in affiliate marketing and Edd’s perspective on focusing beyond just keyword volumes for positive growth.

Lastly, Edd shares his experiences and thought process around link building, addressing the challenges and rewards of natural link acquisition. He candidly discusses his experiences with various link-building strategies and the importance of brand strength in attracting natural links.

This episode is not just a conversation; it’s a masterclass in affiliate marketing and SEO from one of the industry's best. Whether you're new to the field or a seasoned professional, Edd Dawson's insights and experiences are invaluable. Tune in to this episode of "The Unscripted SEO Interview Podcast" for a deep dive into the world of affiliate marketing and SEO, and discover why Edd Dawson's approach to digital marketing is both innovative and inspiring.

Join us on "The Unscripted SEO Interview Podcast" for an enlightening episode featuring Lily Ray, a highly esteemed SEO expert, as she delves into her personal and professional journey in the world of SEO. In this engaging conversation with host Mark A Preston, Lily opens up about her path into the SEO industry, the challenges she's faced, and the driving forces behind her sustained passion and success. This episode promises a deep exploration of various facets of SEO, from adapting to the constantly evolving landscape to addressing ethical concerns and the complexities of client relationships. Lily also shares her insights on the critical relationship between Google and SEO professionals, emphasizing the importance of understanding the broader business impacts of SEO strategies.

Listeners will gain valuable perspectives on the importance of adaptability, the areas of SEO that excite Lily the most, and the exhilaration of problem-solving during SEO audits. The conversation also covers the often overlooked communication gaps within the industry, personal growth, and the role of content quality in the age of AI. Lily's views on the expectations of ranking, the future mindset needed in SEO, and the intricacies of keyword research are particularly enlightening. Additionally, the podcast addresses the frustrations professionals face within the SEO community, the significance of the Women in Tech SEO community, and the connection between hard work and personal SEO development.

The episode is a must-listen for anyone looking to deepen their understanding of SEO, whether you're just starting out or are a seasoned expert. Lily's expertise, combined with Mark's probing questions, makes for a compelling and educational experience. Tune in to this episode of "The Unscripted SEO Interview Podcast" to enhance your knowledge and reshape your approach to SEO in this dynamic digital era.

Welcome to an enthralling episode of The Unscripted SEO Interview Podcast titled 'The Scientificness of SEO with Crystal Carter from Wix'. This episode, hosted by Mark A Preston, features the perceptive Crystal Carter, an SEO expert from Wix, who dives deep into the complexities and evolving dynamics of SEO in today's digital era.

In this episode, Crystal Carter shares her journey into the world of SEO, providing listeners with a glimpse into her career inception and growth. She addresses the challenges she encountered at Wix and the innovative solutions she implemented. Crystal also discusses her influential role in shaping SEO strategies for Wix's expansive user base of over 220 million.

We then explore the intricacies of page indexing, with Crystal offering insights into common issues and Wix’s approaches to resolving them. She delves into the significance of global user analytics in shaping SEO strategies at Wix, and shares the latest SEO trends observed across the platform. Crystal further reveals how Wix has integrated AI into its platform and the AI tools she personally finds invaluable.

The conversation shifts to the importance of understanding user behaviour beyond SEO tools data, advocating for SEO professionals to engage more with sales teams for comprehensive insights. Crystal also discusses strategies for driving organic traffic using keywords that seem unpopular based on keyword tools data.

Crystal’s enthusiasm for SEO is palpable as she shares what keeps her motivated in this field. She highlights topics in SEO that deserve more attention and discussion within the community, her love for schema in SEO, and the need for professionals to move beyond traditional metrics like keywords and rankings. She emphasizes the importance of understanding user intent and content significance, and the necessity of not overlooking SEO basics.

This podcast is a treasure trove of insights and strategies, offering valuable knowledge for both SEO newcomers and veterans. Crystal's blend of technical expertise and strategic foresight makes this episode a must-listen for anyone looking to enhance their SEO knowledge and approach.

Don't miss out on this insightful conversation. Be sure to like, subscribe, and activate notifications for The Unscripted SEO Interview Podcast for more enlightening discussions. Begin your journey to SEO mastery with us!

Ryan Jones is the Marketing Manager at SEOTesting responsible for growing their user base of their SAAS platform. Ryan's SEO background goes back to 2015 where he has worked with ultra-niche websites in the packaging industry to estate agents and architects, and has extensive knowledge within the eCommerce SEO space. Ryan was invited onto The Unscripted SEO Interview Podcast by Mark A Preston to chat about his career within the SEO industry and get a deeper understanding of what makes him tick.

Mark A Preston and Danny Richman discuss what SEO professionals need to do in order to learn AI, GPT, ChatGPT and other AI technologies in the new digital age.

Mark A Preston and Danny Richman discuss how you can train a GPT model / tool to become an expert in your specific industry or niche. Danny gives a real-life example of how he has done just that for one client of his.

Mark A Preston and Danny Richman chat about exactly how GPT models like ChatGPT actually work, and the job of GPT, so you understand the capabilities and restrictions of these AI tools.

Mark A Preston and Danny Richman give their personal opinions (as they are not lawyers) on the subject of copyright when it comes to AI generated content that tools such as ChatGPT generate.

Danny Richman gave Mark A Preston real-life examples of how he is using the power of AI to educate people in a very creative and fun way. You must listen to the story of how Danny got a classroom of kids to totally interact and learn whilst having lots of fun.

In this new world of AI we live in, it is a lot easier and a lot cheaper to turn your ideas into reality by simply telling AI what you want it to build and AI will give you the code, removing the high development costs. Mark A Preston and Danny Richman chat about the interesting world of development using AI.

SEO professionals are going to have to adapt to change due to AI or they will be left on the scrap heap. SEO constantly evolves and as SEOs you need to evolve with change. AI is just another one of those changes. Mark A Preston and Danny Richman chat about how SEO professionals can tune in with AI technology to future proof their jobs.

There is no disputing that the world of SEO and Search has and will continue to change due to the expansion of AI. Mark A Preston and Danny Richman chat about what this change will mean for the SEO community moving forward.

There is a massive fear within the SEO industry that AI technology is going to create mass redundancies moving forward. Mark A Preston and Danny Richman chat about their thoughts on the idea giving their personal opinions.

Danny Richman gives Mark A Preston real-life examples on how he is using the power of AI to help solve business problems and help businesses to streamline their processes to become a lot more efficient.

Mark A Preston and Danny Richman chat about how you can combine the power of AI into SEO Edge Computing to make SEO related development changes on the fly.

Mark A Preston and Danny Richman chat about how AI can be used to streamline SEO processes and research to make things a lot more efficient.

Mark A Preston and Danny Richman chat about how the SEO industry are looking at ChatGPT and AI as just a content generating tool and what SEOs should really be thinking about when it comes to GPT.

During his career, Joe Davies has had a few jobs in SEO, went freelance for a while, then joined an SEO agency in 2011 as Head of SEO where he learned about selling SEO and ranking multiple clients in lots of different industries, and is now the founder of FATJOE, an SEO marketplace for SEO agencies. Joe was invited onto the Unscripted SEO Interview Podcast by host Mark A Preston to chat about his story of being the founder of a well-established SEO marketplace, FATJOE.

Danny Richman describes himself as a consultant, trainer and mentor who is obsessed with solving business problems using ML/AI/GPT. Danny joined Mark A Preston as his guest on The Unscripted SEO Interview Podcast to chat about how he is using the power of AI and GPT.

Martin MacDonald is the founder of MOGmedia (an Enterprise SEO Agency), SERPERE.ai (an Enterprise level technical SEO tool), and BarbadosSEO (an advanced SEO conference). With Martin's vast experience (since 1996) within the digital marketing industry working for top brands, he is a true pioneer. Martin joined Mark A Preston as his guest on The Unscripted SEO Interview Podcast, to chat about the world of Enterprise SEO.