Lanci kicks off the final season of the year with his Advisor, Brent Britton, in his Incubator Program.

What do the two discuss? 

• Advice for starting and advice for exiting
• Is the way you use AI setting you up for a copyright lawsuit?
• Why market validation needs to be done before your entrepreneurial enterprise
  • 🎧Tune in for the full show 🎧

Meet  Britton: I help innovators, scientists, and engineers turn ideas into assets. I practice intellectual property and corporate law. Every few years or so, I teach college classes in creative problem-solving and entrepreneurship. In rare cases, I join startups as a founder.

I write occasionally and speak frequently. I promote the progress of science and the useful arts. Just like the Framers intended. I once founded a law firm in San Francisco called Britton Silberman & Cervantez. We had a monthly gathering called "ex parte." Then we sold it.

I am admitted to practice law in California (1994), New York (2004), and Florida (2005). All this means is I've passed 42 hours of bar exams.

Some seemingly well-intentioned folks routinely inform me that I am among the "Best Lawyers in America" and "Florida's Legal Elite" and "Martindale Hubbell rated AV-preeminent" but I'm not entirely sure any of that is terribly meaningful.

I hold degrees from the University of Maine, the Media Lab at the Massachusetts Institute of Technology, and the Boston University School of Law. They are approximately a million years old.

Have a question for a guest or host? Want to become a guest or show partner? Let's chat! Send an email to podcastsbylanci@gmail.com.

For Digital Editing / Podcast guest inquiries, email PodcastsByLanci@Gmail.com

Music Credits:
Adventure by MusicbyAden | https://soundcloud.com/musicbyaden
Happy | https://soundcloud.com/morning-kuli

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Listen to A Mental Health Break Episodes here

Tune into Writing with Authors here

Evelyn J. Starr is a brand-building expert. We talk about finding the right niche, having a community-centric long-term perspective, and how brands evolve —you might call it “grow up”— over time. Here’s Evelyn.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

Evelyn's Twitter: https://twitter.com/EvelynJStarr

The blog post: https://thebootstrappedfounder.com/evelyn-j-starr-the-evolution-of-a-brand/

The podcast episode: https://share.transistor.fm/s/69cc34f4

The video: https://youtu.be/CTKESAugLP8

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

• (00:00) - What’s the biggest misconception about building brands?
• (01:44) - Do other brands influence the perception of your brand?
• (06:26) - What is the core of your business’s brand?
• (10:11) - How to pick a niche that is just right.
• (16:34) - What is too big of a niche to start a business?
• (21:46) - The evolution of a brand over time.
• (27:53) - What’s the difference between a serious brand and an adult brand?
• (33:19) - Tips on how to find your fans.
• (37:30) - The importance of having a differentiator in the space.
• (40:26) - Most people want to help. Most of the time you’re going to get a yes.
• (47:13) - The importance of being relatable to your audience.

You've spent time and effort gathering knowledge and building up your expertise, whatever it may be - but now you're not sure what to do with it. 

How about teaching it to other eager learners like yourself? 

Online educators have created courses around niches including photography, fitness, marketing, gardening, leadership, personal development, and more - the options are endless.

Learn everything about online course creation with Linda Reed-Enever – a rockstar of marketing and PR, an online course creator, and the co-founder of a very well-engaged big facebook community called Business, Business, Business or BBB for short.

In this episode, we will be talking about:

- Successful online course creation

- Choosing the right platform

- Selecting a specific course topic 

- Content creation for the online course

- Marketing and pricing of an online course

Connect with Olivia:

Facebook Profile

Instagram Profile

Connect with Linda: 

 Website

 Podcast produced by Livvi Music Media

Unlock the Secrets to Podcast Success! 🎙️✨ Download your Ultimate Podcast Checklist here. 

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Connect with Olivia:

Facebook Profile

Instagram Profile

Podcast produced by Livvi Music Media

Music featured, 'Next Level Me (Wild Mode)' by Olivia de Sousa. Listen if full here.

(earlier episodes featured 'Reach' by Olivia de Sousa. Listen in full here. )

What do you do when your idea is simply too early to market? Bradley Rothenberg (Founder/CEO @ nTopology) shares his journey from watching 3D printing’s potential go unutilized to attracting some of the biggest customers in the world. Plus, how to make customers care about your product, and why you should treat the market like a co-founder.

ABOUT BRADLEY ROTHENBERG

Bradley Rothenberg (@brad_rothenberg) is the founder and CEO of nTopology, an advanced software company based in New York City that focuses on enabling engineers to design, manufacture and ship high-performance products in the least amount of time. nTopology’s breakthrough computational-modeling technology unifies geometry and simulation results into finely tuned manufacturing models, supporting engineers as they collaborate to develop lightweight, optimized parts with functional requirements built right in.

Bradley studied architecture at Pratt Institute in Brooklyn, New York, and has been developing computational design tools for advanced manufacturing for the last 10-plus years.

"Earlier stage founders, they probably hear this all the time... 'Spend a lot of time with your users! Spend a lot of time with your users! Spend a lot of time with your users!

But like, for me, it was literally like showing up on-site, not leaving until we had some products that came out of it...

(Patrick) I'm so surprised the air force lets you do that though...

(Bradley) ...maybe don't tell them.”

- Bradley Rothenberg   

The ELC Virtual Summit is BACK on April 20th-22nd!

We’re bringing together engineering leaders from around the world to surface fresh industry insights & help you build peer support.

Don’t miss out on expert conversations, peer-led roundtables & workshops to help you accelerate your leadership growth.

Learn more and register HERE: sfelc.com/summit2022

SHOW NOTES:

• What inspired the idea for NTopology? (02:03)
• What was the first thing you 3D printed? (6:59)
• Designing shapes that were impossible to build (11:06)
• How do you find market validation? (14:06)
• Why you need to know what type of founder you are (17:24)
• Hiring people that are better than you (19:46)
• Making a demo work at all costs (22:28)
• How to attract your ideal customers (24:01)
• Hiring the right people for the stage you’re in (27:24)
• How to get certainty on the problem you’re solving (30:56)
• How do you validate your startup idea? (33:27)
• Using the market to develop your product (36:05)
• How to make customers care about your product (38:08)
• Rapid Fire Questions (42:54)

Paul and Florin are talking about how you can validate your startup idea. They choose startup ideas and they validate them on the show, while you're listening.

In the first part of the episode you can hear them going in-depth into certain aspects of validation, while in the second part they say how they would validate the ideas on the show.

If you've been wondering how you can validate a couple of business and tech startup ideas: this is the episode for you. Listen and there's at least a few things you can learn about.

Also, you might get some interesting perspectives about a couple of ideas you may already be trying to validate.

Important: send us your own startup ideas and we'll talk on the show in a next episode about how we would validate your ideas.

To send us your ideas: 1) go to https://startupespresso.live 
2) find our Twitter or Facebook link
3) send us a message via Twitter Mention or Facebook Message.