marketing and business podcast

My distinguished guest on this episode of our award-winning series MVP - The Master's Voice Podcast features Sheena Kapoor, Head Of Marketing, Corporate Communications and CSR at ICICI Lombard, the leading private general insurer in India. 

Sheena's journey through the finance industry, coupled with her marketing prowess across all kinds of media platforms and her strong focus on CSR, has not only made her a valuable asset to ICICI Lombard but also source of inspiration for professionals, both within and outside ICICI Lombard. 

The role Sheena and her team have been playing along with the other committed professionals at ICICI Lombard has been instrumental in steering the company towards success and social impact and the respect these bring.

Sheena joined ICICI Lombard in January 2022, from Edelweiss Financial Services, Edelweiss Wealth Management, and after 11 years at the Times of India Group. 

Sheena, who has always pursued continuous learning and sought fresh challenges, ventured into heading innovations for the Times of India, where she acquitted herself with distinction across an 11-year period. Her thirst for deeper insights into the business and a desire to work with a market leader in the BFSI space led her to ICICI Lombard. Apart from the fact that it is a great, purpose-driven brand, what helped Sheena come to ICICI was the allure of the additional CSR mandate, which is something close to her heart. 

Sheena emphasizes the importance of proactivity, self-initiation of ideas, and a relentless pursuit of opportunities—principles that have propelled her career forward.

Sheena speaks at length about the important CSR initiatives and campaigns that ICICI Lombard has rolled out, and her eyes light up when she speaks of some memorable initiatives like the employee volunteering program Caring Hands, and ICICI Lombard's involvement with the ICSF Foundation. Notable programs such as Ride to Safety and Niranjali showcase the company's commitment to making a positive impact on society.  Sheena also sheds important light on what helps create and drive the kind of great agency-client relationship that can help deliver such memorable campaigns. 

Sheena Kapoor's journey should also inspire aspiring professionals and exerpienced veterans alike.  So tune in to this episode of MVP The Master’s Voice Podcast , to Sheena Kapoor, Head Of Marketing, Corporate Communications and Csr at ICICI Lombard. This is an insightful conversation with a young leader who embodies the spirit of transformative leadership, great business-building marketing,  and responsible social responsibility to help her company drive both – profit and purpose.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 44th episode of MVP- The Master’s Voice Podcast – our series based on conversations with MVPs (Most Valued Players / Professionals) across important sectors of the Industry – features K E Ranganathan, Managing Director - Roca Bathroom Products Pvt Ltd, the 100% subsidiary of the Spain-based Roca Group which is a world leader in the definition of the bathroom space.  Ranganathan speaks with Pavan R Chawla, Founder-Editor of MediaBrief.com. 

Ranga – as he is fondly called – heads the global Roca brand’s India operations and tells me how he has helped the India team lead in revenue growth across the massive 175-plus global markets Roca footprint. 

Ranga holds in paramount importance the legendary Akira Mori’s 5H values-attitudes-focus string of Humility, Humanity, Humour, Hope, and Health. And also believes that that there are no dull markets. Only dull managers.

Ranga is a graduate in commerce from Madras University, an Associate of Institute of Chartered Accountants of India (ICAI) and an Associate member of the Institute of Company Secretaries of India (ICSI). He is also a Fulbright Scholar, and comes with more than 33 years of experience in finance, accounting, business planning, strategy, marketing & sales. 

Ranga has held senior positions in various companies in Murugappa Group and TVS Group. 

Not new to Roca Bathroom Products Pvt. Ltd, Ranganathan joined Murugappa Group in 1994 where he was Head of Finance for Parryware division and later took charge of the Sales & Distribution division. During his stint with Parryware, Ranga brought a whole new perspective by refurbishing the key processes and focusing on result orientation, leading to sales growth at a CAGR of 25%.

In 2005, Ranganathan headed Parryware business as the CEO and played a key role in transforming the business into a Joint Venture company with Roca Spain.

Ranga works closely on creating new strategies and opportunities to drive growth and further consolidate the company’s leadership position, and does that surrounded by toilets and bathroom fittings most of his working day. 

In this episode, he speaks about the journey and growth of Roca and Parryware in India, how they tackled the pandemic,  the USPs of the brands and the most popular products, his marketing beliefs and strategies and some interesting campaigns, plus his outlook for the subsectors he operates in, and also offers an extended piece of advice for youngsters that I believe everyone professional will find very useful. And more.

So join me in my chat with K E Ranganathan, MD – Roca Bathroom Products Pvt Ltd for an insights-filled conversation. With Ranga. Thank you for your time.

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

My expert guest in this episode of The Master’s Voice Podcast is Zarif Tapia – Head of Adfactors Virtual Events, and a young veteran with 25 years of experience, with more than half those in the events space. Since, sadly, the pandemic has decimated the live and experiential events space, I caught up with Zarif on how he and his team have been ‘reimagining exerpiences’, as he puts it, in the experiential desert Brand custodians have found themselves in throughout the lockdown. 

So here’s a conversation with a stellar virtual events professional who brings formidable experience of creating and deploying the best of live and virtual events to deliver on brand requirements across a range of sectors, event types and scale, while using the best of creativity, digital and tech. 

Zarif speaks of how, over the past year and more, the pandemic has changed brand priorities and opportunities to engage with target audiences, and how, even as the pandemic crippled live events, “it also democratized experiences and provided a multitude of opportunities for marketers and brand custodians to engage fruitfully with their customers and society. A big pre-requisite? That brands create innovative ways to help people to connect with their passions online. 

Zarif speaks of how his virtual events division helped empower numerous brands across sectors. He also reflects on the entire virtual events landscape and the new priorities, including, as he memorably puts it, ‘that brands view the pandemic as an opportunity to respond with humanity’.

He says he believes that the future of live events is hybrid, ‘because hybrid events offer the most sustainable solution - combining the best of both virtual and live events but, crucially giving people the choice’.

More about Zarif: Zarif has spent the greater half of his career growing as an events professional with Wizcraft, and today is Vice President and Head of Virtual Events at Adfactors PR, where his is a national, agency-wide role designed to deliver virtual experiences either as stand-alone events or as a complement to existing influencer campaigns. Zarif brings to the table strategic thinking, experiential innovation and the ability to drive business growth with a proven record in delivering experiential excellence across sectors. 

Through his career, Zarif has counselled renowned companies and brands across sectors including Automobile, Technology, Telecom, Infrastructure, Energy & Petroleum, Financial Services, the development sector, Consumer & Retail, Travel & Tourism, Media, Sports and Trade Associations.

So join Zarif Tapia,  Head of Adfactors Virtual Events and me on The Master’s Voice Podcast series as we speak about virtually every important aspect of Virtual Events, and the magic

Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:

• First, follow us on Facebook, Twitter, Linkedin, Instagram.
• Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us.

Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Fewer flights mean more driving, the trillion-dollar automotive industry has been busy working on how to win millennials car buyers as more people pack and drive during C19.  

As part of our EOY, and plan ahead focus “strategic business strategies” series, and also in reverence to Veterans this week, we wanted to share a part of a candid and insightful conversation with Ryan Leschel, content marketer at the JM&A Group, a division of the $17Billion diverse automotive parent company JM Family Enterprises.  

We have a very real and candid conversation around him and the marketing team's content strategies to help dealerships across the nation better serve their customers.  

⚡Pillar Content Executed Creatively  

🗽Ex-Marine Vet Mindset Impact (protecting our liberties)

📚 Business book recommendations

Contact info for our guest, Ryan Leschel can be contacted via 

LinkedIn at: https://www.linkedin.com/in/ryanleschel/

Ryan shares his unique POV, using the lens of military-life as a Marine Corps vet and how it's shaped his work and life.