marketing channel

Marketing is a huge part of your growth and success and it is critical to have the right mindset when it comes to it.

In this episode, Jordan talks about a case study of a brand that is heavily relying on a single marketing channel and is terrified that that channel could end up dying. He shares what they found out that led to this brand’s massive growth.

Are you worried or scared that your single marketing channel reliance is going to kill your business? Listen and learn in this episode!

Key takeaways from this episode:

• A marketing channel working for your business now can dry up and may not work anymore in the future. 
• Marketing is not an expense or a budget line item. It is fuel for your growth and success.

The Case Study:

Problems: 

1. The brand is heavily relying on one marketing channel. 
2. They’re unsure of the next best move to scale a predictable growth.
3. They’re underutilizing their UGCs.

Solution: 

1. Implemented the Upgrowth Scaling Framework on Meta and Google (upgrowthcommerce.com/grow)
2. Created the 3-legged Stool: Influencer Marketing, Facebook Advertising, and Google.

Results:

1. 20% decrease in CPA.
2. A massive 143% year-over-year growth!

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part Two-Part of a conversation where you'll learn:

• How social media stacks up against other marketing channels
• Reasons to double-down on organic social media, now more than ever
• The 3 metrics you should build into every social media campaign
• How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part One of a Two-Part conversation where you'll learn:

• How social media stacks up against other marketing channels
• Reasons to double-down on organic social media, now more than ever
• The 3 metrics you should build into every social media campaign
• How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. AcuityAds’ Chief Strategy Officer, Seraj Bharwani, shares what brands need to know to create a seamless journey for their customers, including how to track and innovate that journey.

Tune in to learn:

• What is the first question you should ask of the brands you work with? (16:00)
• The parts of the customer journey that are the most fragmented are the ones you need to work on to learn more about them (18:30)
• The metrics that are most vital when tracking customer journeys (20:40)
• The first question you need to ask yourself before pursuing a presence on emerging channels/technology like the metaverse, NFTS, or Web3 (25:20)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Are you one of the many who got frustrated with their organic and paid Pinterest efforts in the past? With a lot of patience and an effective strategy, some have found great success on Pinterest. 

In this episode, Lindsay Shearer of Pins 4 Profit talks about the Pinterest ad platform. She shares what kinds of creatives work and where to start on this platform.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Pinterest is recommended for eCommerce if you've already tested your funnels and you know your cost per acquisition, order value, profitable price points, and your KPIs. 
• The best types of brands that are working on Pinterest are eComm brands related to beauty, hair care, fitness, wellness, home decor, mom & baby brands,  and nutritional supplements. 
• During holidays, gift items for men are also working on Pinterest.
• Start with your best-sellers to confirm that the audiences convert.
• You can also target keywords like you would do for PPC in Google ads. 
• When looking for the best audiences create a bunch of different creatives.
• Make sure you have a business account set up aside from your account so you can run ads.
• Any type of change in your site can affect the Pinterest pixel.
• You can use influencer marketing to get to people in dedicated communities and share a lot more content faster, with a lot more data.
• The kind of creatives that work depends on the country that you are in.
• Idea Pins get a lot of traction fast.
•  The most important thing to know about Pinterest is you have to have an exorbitant amount of patience.
• The average buying time on Pinterest is 20 days.
• The faster you can implement testing, the better success you'll have.

Recommended App:

Popup
Canva
https://www.canva.com

Recommended Podcast:  Controlling Our Messy Mind with Dr. Caroline Leaf
https://lewishowes.com/podcast/master-your-mind-detox-your-brain-ow-your-identity-with-dr-caroline-leaf

Today’s Guest:

Lindsay Shearer is a Digital Marketing, Pinterest, and SEO Strategist at Pins 4 Profit.

Pins 4 Profit helps clients run large-scale Pinterest ads.

Connect and learn more about Lindsay and Pins 4 Profit here:

Website:
https://pins4profit.com
https://www.lindsayshearer.com

Instagram:
https://www.instagram.com/lindsaybshearer

Twitter:
https://www.twitter.com/lindsaybshearer

This month's sponsor is T

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Hilary Quartner is the Co-Founder and Co-CEO of Hilma. 

Hilary built her career in the consumer products and retail industry, most recently as Head of Strategy & Finance at Jetblack, a Walmart-incubated startup, with prior experience at The Wonderful Company and Credit Suisse Investment Banking. 

At Hilma, she is focused on building the direct-to-consumer and Ecommerce channels, as well as leading growth marketing and financing. 

Hilary holds an MBA from Harvard Business School and BA from Columbia University. She lives and works in New York. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:52] What led to the founding of Hilma
• [05:09] Determining if “natural” is worthing investing in
• [07:50] From idea to having an Ecom store
• [09:16] What makes Hilma different
• [11:37] Hilma’s go-to-market strategy
• [14:06] The ease-of-use of the Shopify ecosystem
• [15:12] It’s easier and more preferable to just start now
• [15:38] Mistakes Hilary wants you to avoid
• [15:47] Sponsor: Electric Eye electriceye.io
• [16:07] Sponsor: Mesa apps.shopify.com/mesa
• [16:52] Sponsor: Gorgias gorgias.grsm.io/honest
• [18:18] Sponsor: Rewind rewind.io/honest
• [18:50] Sponsor: Klaviyo klaviyo.com/honest
• [19:38] The first step is the hardest
• [21:32] Picking which channels to focus
• [24:18] Omnichannel benefits both retail and Ecom sides
• [25:17] Why Hilma chose to also go with Amazon
• [27:27] Can Hilma now invest back into its business?

Resources:

• Get natural remedies backed by science hilma.co  - Use code HONEST10 to get 10% off your first purchase
• Connect with Hilary linkedin.com/in/hilary-quartner-04a64127
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Camaret Bannister has a long history as a digital marketer with experience in tech and marketing SaaS businesses. Currently, she runs marketing for Janji, a running apparel brand with a mission to provide clean drinking water by partnering with nonprofits around the world.

In this episode, Cameret talks about building a thriving community around the brand's unique story and what mix of marketing channels she uses most. She also shares the importance of testing different marketing channels as an ongoing experiment within your marketing strategy. Enjoy!

KEY TAKEAWAYS FROM THIS EPISODE

• The best thing you can do is reserve 15-20% of your marketing budget to test new channels.
• Think beyond what’s currently working well.
• To build a strong community, focus on attracting people who are aligned with your mission.

App:

Loop Returns
https://www.loopreturns.com

Keywords Everywhere

https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp

Book:

Wordslut: A Feminist Guide to Taking Back the English Language by Amanda Montell

https://www.amazon.com/Wordslut-Feminist-Taking-English-Language/dp/006286887X

TODAY’S GUEST

Cameret Bannister is the Director of General Marketing at Janji. 

Janji is a running apparel brand focused on exploring, connecting, and giving back through clean water.

Connect and learn more about Cameret and Janji here:

Website: https://janji.com

Instagram: https://www.instagram.com/runjanji/?hl=en

Linkedin: https://www.linkedin.com/in/cameretbannister/

If you want to learn more about the eCommerce Growth Plan for your brand, click here:

https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory