marketing courses

20 years ago, the Congress Party took a drubbing in 3 state elections. The ‘India Shining’ slogan of the NDA government had taken everyone by storm. Buoyed by their momentum, the ruling party decided to prepone General Elections by eight months. Yet in May 2004, the ultimate story was one of an absolute surprise. The Congress won the elections. In this episode, Carl Jaison speaks to Jayshree M Sundar, author of the book – ‘Don’t Forget 2004’ & who headed the agency that executed the marketing and advertising campaigns which dovetailed into the political strategy for the Congress party, bringing it back to power after a 9 year hiatus. In a very illustrious career, Jayshree Sundar has worked with clients like Cadbury, Maruti Suzuki, Gillette, Parker, Xerox among many others. During the period when she oversaw the agency pitch that won the rights to execute the advertising campaign of the Congress party, Jayshree was President (North region) of Leo Burnett. Currently, she teaches marketing courses at business schools all over India.

Do check out Takshashila’s public policy courses: https://school.takshashila.org.in/courses

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As the holiday season sets in, businesses are often caught in the crosshairs of planning, executing, and hoping for the best. But in this season two episode, we're going beyond hope.

Tune in as Marcia Hylton chats about opportunities to get a curated list of marketing tools designed to amplify your holiday season strategic marketing reach, refine your strategy, and optimize your returns this holiday season.

Whether you're figuring out the nuances of consumer behavior, gauging the best times to launch campaigns, or finding ways to outshine competitors, we've got the toolkit to ensure you're not just part of the noise but the melody that lingers.

Also, secure your spot in the transformative free marketing webinar, tailored to offer ready-to-use strategies and instructions on leveraging these marketing tools to their fullest potential.

Equip, empower, and excel with "Unlocking the Buyer's Mind!" Stay tuned because next episode, we'll be joined by a master of words, copywriter Jessica Johns-Pool, for insights you won't want to miss!

Ready to unwrap your holiday season marketing success story? Let's begin! Use the link below to access the informative 2023 Holiday Season Strategic Marketing Webinar.

• Access the FREE Holiday Season Marketing Webinar — secure your spot and watch now!
• Download your free holiday season strategic marketing checklist
• Follow Marcia on Instagram

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Welcome to the thrilling kickoff of Season 2 with this season's first episode of "Unlocking the Buyer's Mind!"

As the holiday season gets closer, businesses, both big and small, are presented with unparalleled opportunities for growth and profit. Yet, the key to truly shining during this time isn't just about having a product or service but a strategic plan.

Tune in with Marcia Hylton, your seasoned marketing strategist, as she shares invaluable insights into crafting a holiday strategy that resonates, engages, and converts.

Whether you're a startup looking to make a mark or an established brand aiming to elevate, this episode promises strategies that can lead you to jingle all the way to the bank. 💰🎄🎁

Plus, don't miss the scoop on our free webinar that arms you with the most potent marketing tools and techniques for the 2023 holiday season.

Ready to unwrap your holiday season marketing success story? Let's begin! Use the link below to access the informative 2023 Holiday Season Strategic Marketing Webinar.

• Access the FREE Holiday Season Marketing Webinar — secure your spot and watch now!
• Download your free holiday season strategic marketing checklist
• Follow Marcia on Instagram

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Unlocking the Buyer's Mind Podcast: Season 2 Promo

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

Thanks for listening!

Peace, Love, and Profit,
Marcia
www.idealclientweb.com

Unravel the dynamic relationship between podcast & curriculum, both as a part of it, and a driving force behind it, with Dr. Gelareh Farhadian and Dave Keighron from the University Canada West. Through insightful anecdotes, learn how the "Innovation Fuel" podcast emerged as a powerful educational tool, teaching critical thinking and practical skills through real world case studies and cultivating invaluable networking opportunities for students. The unique role their producer plays in curating meaningful content and driving collaboration is also visited. Explore the symbiotic relationship between podcast and classroom, and unearth the unexpected outcomes and career-readiness benefits it offers to both students and educators.

(00:00:00) Introduction

Jen and Neil provide some background on UCW, and introduce Dr. Gelareh Farhadian and Dave Keighron  of the "Innovation Fuel" podcast from the University of Canada West.

(00:03:05) The origins of Innovation Fuel

Learn what began "Innovation Fuel" and the unexpected learner benefits that have grown out of it

(00:06:42) The Prototyping Process

Dave & Gelareh discuss how the podcast has evolved from a conceptual idea, and what they have learned and changed along the way

(00:12:12) Podcast as Curriculum

Unravel the different ways of integrating the podcasting into the curriculum, and how the podcast has shaped the curriculum.

(00:16:34) The Vital Role of the Producer

Dave & Gelareh expand on how working with Tomas, their producer, has positively evolved their podcast through his connections and relationships with students, faculty, & the business community.

(00:18:32) The Feedback Loop

Discover the multitude of channels that Dave & Gelareh are receiving feedback and applying it to the podcast

(00:20:45) True Evergreen Content

Not only do past episodes continue to be available and serve as learning tools for students, Dave & Gelareh explain how they are building these up with followup and expanding their storytelling for learning and continuing to explore new solutions.

(00:22:09) Parting Wisdom: Podcasting Takeaways

Dave shares his advice to start doing, and Reid Hoffman’s “ Build your airplane as you’re falling off the cliff.”

(00:27:46) Conclusion & closing.

Neil & Jenn share their key takeaways from the episode.

• (00:00) - Introduction
• (03:05) - The origins of Innovation Fuel
• (06:42) - The Prototyping Process
• (12:12) - Podcast as Curriculum
• (16:34) - The Vital Role of the Producer
• (18:32) - The Feedback Loop
• (20:45) - True Evergreen Content
• (22:09) - Parting Wisdom: Podcasting Takeaways
• (27:46) - Conclusion

Do your dreams feel out of reach? Sarah Pendrick, author of the new book Beautifully Brave, and creator of the women’s empowerment and self-development event “GirlTalk Festival” shares how to deal with self-doubt by believing you are worthy of all that you desire! It’s never too late to chase your dreams. Sometimes we just have to get out of our own way! This episode is filled with ways to get inspired to make brave decisions, learn how to deal with self-doubt, and how to have hard, confrontational conversations rooted in love, to get you moving toward your dreams.

Feeling jealous? Take a moment to check in with yourself on why you’re feeling that way. Is it something you want? There is a good chance that these emotions arise when you see something you want manifest in your own life. And by recognizing those desires you are one step closer to achieving your biggest ambitions. In life, we don’t regret the things we do, we regret the things we don’t do. And it all starts with the courage to pursue them! Listen this week to learn how to start your journey towards your ultimate desires.

Episode Timestamps:

2:03 Making the big move away from home

3:41 Opening doors in a brand new city

5:34 Overcoming self-doubt and negative self-talk

8:11 Tools to start your day off in the right way

10:35 Using “The 5 Love Langauges” on yourself

14:33 Tips on how to deal with hard conversations

19:10 What does women supporting women mean, and how does GirlTalk spearhead it?

21:50 Using jealousy positively for yourself

23:35 Sarah shares the “4 A’s to get out of “comparisonitus””

27:03 How did Sarah start her business?

30:43 Tips and tricks for generating money for a personal business

32:03 Sarah shares advice on getting her voice heard in such a saturated market

33:38 What would Sarah tell her younger self? 

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Get Sarah's book: https://amzn.to/3gesbtv

And learn more about Sarah on her website: https://girltalknetwork.org/

See omnystudio.com/listener for privacy information.

Do you need some help with Marketing your small business? This week on the Lady Leadership podcast - I sat down with Laura Higgins founder and owner of My Marketing Playbook and LaLa Social club.

Laura is an online marketing expert and grew her business by doing! Laura has developed an online course that brings together the key things that people need to know when they are marketing their business. She believes that marketing shouldn't be hard work and that it should be fun to build your business and drive growth in your business.

Originally having studied design Laura developed a real skill and passion for marketing when she failed at her sales job for a coffee business and they asked her to move into marketing.

The strategies that she developed for that business worked and their business 'blew up' and she started to get asked by others how she had done it. And so started the Marketing Playbook.

Laura's marketing now spans across many business areas and her fresh and effective marketing ideas have helped many businesses to grow and succeed.

Laura and I discuss what her course covers plus her tips for Marketing a small business.
We talk about consistently showing up, we talk about growing your business and attracting the people you really want to engage in your business. Plus we talk Gary-vee style creating and the importance of repurposing content and being smart about using your resources.

Laura also talks about how small business can really play to their strengths by being nimble and having personality and the ability to pivot especially through Cov-id.

We also talk about the ability to cut through the noise online and the importance of standing for something. Getting clarity of your audience and who you are speaking to!

And we discuss iterations of customer over time and getting clarity on the result that you want and then using the language of your customers.

And helping people! We also talk about who is inspiring us plus tools!
I could talk to Laura all day! Have a listen you will love this podcast!

Check out Laura at:
https://mymarketingplaybook.com/

About me: 

My name is Samantha McIntyre and after 30 years in business and technology - from starting out on the helpdesk to getting to and staying in the C suite, being on Executive boards and being a mother and entreprenuer!  I am passionate about helping women in their careers. 

What I have enjoyed the most in my roles is helping those around me succeed - particularly women!  

I have lead technology teams for some of the biggest businesses and brands in Australia and the world such as Tesco, Loreal, Coles, Woolworths and Sportsgirl.

So  if you're looking for someone who knows what it is like to be a women in business and technology plus being a mother and an entrepreneur then you've come to the right place.

Contact:

Website: https://www.lady-leadership.com/
LinkedIn: Samantha McIntyre 
Twitter: sjmcintyre1
Facebook: @Samantha McIntyre
Instagram: @sammijmac and @lady.leadership