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    Explore " marketing design" with insightful episodes like "Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr", "Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana", "Branding an AI company - S04E04 with Lin Zagorski Latimer", "281: How to make the most of a design conference" and "What it really means to "level up" a brand - S04E03 with Dan Edwards" from podcasts like ""Inside Marketing Design", "Inside Marketing Design", "Inside Marketing Design", "Design Life" and "Inside Marketing Design"" and more!

    Episodes (100)

    Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

    Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr

    In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product. 


    Key Takeaways

    • 01:30 - Why Julian describes what he does as “packaging design”
    • 03”10 - The “Magic Team” at Linear 
    • 07:15 - How designers collaborate at Linear
    • 09:30 - How Linear approaches content marketing and storytelling
    • 15:40 - Where content fits in the design process
    • 18:45 - Julian’s process for writing and creating the Linear homepage
    • 27:41 - How Julian and his team worked through the challenges of a homepage redesign
    • 36:40 - The design community’s reaction to the new Linear homepage
    • 39:18 - How Linear measures the success of a website
    • 41:40 - What’s next for the website
    • 43:54 - Other projects Julian is working on
    • 48:50 - Processes and tools at Linear
    • 53:12 - Julian’s advice for people who want to create impactful marketing design 


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    Inside Marketing Design
    enNovember 15, 2023
    design
    tech industry
    brand design
    marketing design
    in-house design

    Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

    Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana

    In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”. 


    Key Takeaways

    • 01:22 - Inside the marketing creative team at Superside
    • 03:07 - How Piotr describes his responsibilities
    • 04:00 - Collaboration and creative challenges
    • 11:16 - How Piotr describes the Superside brand
    • 15:03 - Superside’s brand refresh
    • 19:14 - The challenges of rebranding
    • 22:47 - What are “astropods” and how do they work? 
    • 33:43 - What is “Creative as a Service”?
    • 44:52 - Metrics, and how Superside tracks performance
    • 46:00 - Challenges, and what’s next for Superside
    • 47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work


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    Inside Marketing Design
    enSeptember 06, 2023
    design
    tech industry
    brand design
    marketing design
    in-house design

    Branding an AI company - S04E04 with Lin Zagorski Latimer

    Branding an AI company - S04E04 with Lin Zagorski Latimer

    In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. 


    Key Takeaways

    • 01:10 - Inside the brand team at Scale AI
    • 02:00 - Lin’s responsibilities as a Senior Brand Designer
    • 05:05 - Where does the brand team fit within the company structure?
    • 06:42 - What teams Lin collaborates with the most
    • 08:20 - How Lin collaborates with product designers
    • 09:55 - How Lin thinks about the Scale AI brand and their audience
    • 15:57 - How has the explosion in AI affected the company?
    • 18:42 - Working on the 2023 AI Readiness Report
    • 25:07 - How Scale AI works and collaborates with agencies
    • 38:01 - Maintaining brand consistency and managing internal feedback
    • 40:25 - Challenges Lin is currently facing
    • 41:35 - Lin’s advice for creating impactful marketing design


    Links 


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    Inside Marketing Design
    enAugust 02, 2023
    design
    tech industry
    brand design
    marketing design
    in-house design

    What it really means to "level up" a brand - S04E03 with Dan Edwards

    What it really means to "level up" a brand - S04E03 with Dan Edwards

    In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.


    Key Takeaways

    • 01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk
    • 03:27 - Where does the brand design team fit in Snyk’s company structure?
    • 11:26 - Building and implementing a brand design system
    • 15:13 - The role of trust in the design process
    • 21:11 - What role does the marketing website play at Snyk?
    • 23:07 - The process of rebranding the website
    • 32:41 - How the design system works at Snyk
    • 47:52 - What are some future challenges for Dan and Snyk?
    • 51:20 - Dan’s advice for creating impactful brand and marketing design work 


    Links 


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    Inside Marketing Design
    enJuly 05, 2023
    design
    tech industry
    brand design
    marketing design
    in-house design

    Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg

    Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg

    In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.


    Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.


    Key Takeaways

    • 01:32 - What is the brand studio team at Webflow responsible for?
    • 02:40 - Jess’s role as Director of Brand Design and Creative
    • 04:07 - How do you measure success with a team of multidisciplinary creatives?
    • 06:43 - How the bran studio team is structured at Webflow
    • 09:45 - How Webflow works with external agencies
    • 11:02 - How the brand studio collaborates with other teams inside Webflow
    • 16:01 - How did Webflow Conf come together and what was the brand studio team responsible for?
    • 22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand
    • 27:25 - Collaborating with the marketing team on a huge event
    • 30:57 - Creating demand gen campaign assets
    • 33:58 - How Jessica’s team has created a super-fast design system
    • 36:33 - How the brand studio team interacts and works with data
    • 37:13 - How does Webflow use Webflow?
    • 40:59 - How often is the Webflow marketing site updated?
    • 42:20 - Jess’s advice to those who want to create impactful brand and marketing design work

    Links 


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    Inside Marketing Design
    enJune 07, 2023
    design
    tech industry
    brand design
    marketing design
    in-house design

    How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston

    How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston

    In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing. 


    David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.


    Key Takeaways

    • 02:17 - Who is on the brand studio team at ConvertKit?
    • 04:54 - How would you describe your responsibilities as Senior Brand Designer?
    • 08:37 - How the brand studio team collaborates
    • 17:13 - What is ConvertKit’s Creator Network?
    • 20:34 - David’s process for creating assets
    • 28:46 - Design systems at ConvertKit
    • 35:47 - What’s next for ConvertKit’s design system?
    • 39:36 - How ConvertKit completely overhauled their website
    • 44:15 - Charli’s top redesign priorities
    • 49:05 - What David is looking forward to solving next
    • 54:22 - David’s advice for aspiring brand and marketing designers


    Links 

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    Inside Marketing Design
    enMay 03, 2023
    design
    tech industry
    brand design
    marketing design
    in-house design

    Lessons from design leaders in Season 3

    Lessons from design leaders in Season 3

    The idea of reflecting on what you’ve heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways. 


    We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly. 


    Key Takeaways

    • 00:00 - Reflecting is the best way to learn
    • 02:05 - The importance of a Brand Manager
    • 04:04 - Rebrands
    • 06:24 - Product imagery in marketing design
    • 09:41 - Design systems
    • 12:25 - Data and testing
    • 16:07 - Copy and copywriters
    • 19:31 - Design founders
    • 19:57 - Working with contractors and agencies
    • 21:59 - Taking ownership
    • 23:18 - What’s coming in season 04 


    Links 

    Catch up on any episodes you missed:


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    Webflow

    This season is brought to you by Webflow

    Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

    Inside Marketing Design
    enDecember 16, 2022
    design
    tech industry
    brand design
    marketing design
    in-house design

    S03E12 - Zendesk (Kristina Alford and Meghan Kelley)

    S03E12 - Zendesk (Kristina Alford and Meghan Kelley)

    In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaboration


    Zendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience.


    Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems. Connect with her on LinkedIn if you’re hiring! https://www.linkedin.com/in/meghangkelley/

    Inside Marketing Design
    enDecember 07, 2022
    design
    tech industry
    brand design
    marketing design
    in-house design

    S03E11 - RightMessage (with Co-Founder, Brennan Dunn)

    S03E11 - RightMessage (with Co-Founder, Brennan Dunn)

    In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates. 


    Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.

    Key Takeaways

    • 02:01 - How design works at RightMessage
    • 07:17 - How Brennan describes the RightMessage brand
    • 14:28 - The strategy behind the new website design
    • 15:23 - Tools Brennan uses in the design process
    • 17:18 - How Brennan came up with the narrative flow for the new website
    • 19:02 - The most challenging parts of the new design
    • 22:47 - How long Brennan spends on a design project
    • 24:03 - How Brennan uses metrics
    • 34:26 - Are there situations where the effort to personalize doesn’t pay off? 
    • 40:32 - The biggest challenges Brennan is facing
    • 43:01 - Brennan’s proudest design win


    Links 


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    Webflow

    This season is brought to you by Webflow

    Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

    Inside Marketing Design
    enNovember 30, 2022
    design
    tech industry
    brand design
    marketing design
    in-house design

    S03E10 - Chargebee (with Design Manager, Shakthi Hari)

    S03E10 - Chargebee (with Design Manager, Shakthi Hari)

    In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.


    Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.


    Key Takeaways

    • 02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization
    • 03:21 - Shakthi’s role as Design Manager
    • 06:518 - How internal collaboration works at Chargebee
    • 08:30 - How Chargebee uses design systems
    • 10:35 - Taking on large projects
    • 16:54 - “Problem-aware” web pages vs “solution-aware” pages
    • 24:43 - How and why Chargebee lets the marketing team “design” web pages
    • 27:53 - The importance of documentation and why it’s an integral part of the process
    • 36:10 - How Shakthi’s team works with marketing goals
    • 40:35 - The role of metrics in the design process
    • 43:34 - How Shakthi decides what projects to revisit and iterate on
    • 51:21 - Chargebee’s design process from concept to launch
    • 52:24 - Shakthi’s biggest challenges
    • 54:51 - Shakthi’s personal and career goals
    • 56:09 - Shakthi’s proudest moment


    Links 


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    Webflow

    This season is brought to you by Webflow

    Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

    Inside Marketing Design
    enNovember 23, 2022
    design
    tech industry
    brand design
    marketing design
    in-house design

    S03E09 - Planoly (with Design Manager, Carra Sykes)

    S03E09 - Planoly (with Design Manager, Carra Sykes)

    In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly. 


    PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.

    Key Takeaways

    • 02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
    • 02:52 - Carra’s day-to-day responsibilities as a Design Manager
    • 04:27 - What the Marketing Design Team is responsible for
    • 07:08 - How Carra describes the PLANOLY brand
    • 08:59 - How PLANOLY maintains brand consistency
    • 12:02 - How social media design has evolved
    • 15:41 - Carra’s process for creating video ads
    • 17:31 - Designing for video vs still graphics
    • 24:24 - Marketing a product or feature that doesn’t exist yet
    • 27:03 - How marketing and product collaborate at PLANOLY
    • 29:01 - Carra’s approach to product imagery in design
    • 35:24 - How Carra works through ideas that didn’t work
    • 37:00 - Who owns and manages the marketing site at PLANOLY
    • 41:18 - Working with contractors and agencies
    • 50:02 - The biggest challenges Carra is currently facing
    • 53:03 - Carra’s proudest moment 


    Links 


    Connect with Charli


    Subscribe and stay in touch


    Webflow

    This season is brought to you by Webflow

    Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free

    Inside Marketing Design
    enNovember 16, 2022
    design
    tech industry
    brand design
    marketing design
    in-house design
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