marketing effectiveness

How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands – up to 10,000.

However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it. We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar.

Presenter: Tim Harford Series producer: Tom Colls Production co-ordinator: Brenda Brown Sound Mix: James Beard Editor: Richard Vadon

"The only number that really matters in marketing from an acquisition standpoint is cost per acquisition." Today, Alex (@AlexHormozi) discusses the importance of measuring marketing success based on cost and lifetime value ratios, rather than just the cost per lead. He walks through each step of the funnel and emphasizes the need to measure as close to the sales stream as possible.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:12) - Cost per acquisition is the only important marketing metric.

(3:58) - Aim for a 3:1 or higher LTV to cost of acquisition ratio.

(8:21) - Analyze marketing success based on cost and lifetime value ratios.

(10:38) - Lead quality can improve 3-5x based on pre-opt-in information.

(11:54) - Non-opt-ins due to program details save time and effort.

(12:51) - Measure revenue per show to evaluate campaign success.

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