Explore " marketing ethics" with insightful episodes like "Gendered Marketing with Sylvie Borau", "TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff?", "Data Ethics with Stephane Hamel", "Ethics of AI Marketing Tools with Ravit Dotan" and "How Neuroscience Can Empower Marketing with Louisa Dunbar" from podcasts like ""Ethics in Marketing", "Punchy: Marketing News", "Ethics in Marketing", "Ethics in Marketing" and "Growthtale - Random Digital Marketing Tales"" and more!
In this episode, Mikhail and Sylvie talk about gendered marketing – its evolutionary origins, how it can both benefit and harm consumers and brands, the ethical challenges it presents, and ways for brands to navigate them. Sylvie Borau is professor in marketing specializing in consumer psychology and applied ethics.
In this episode, Eric, Jenna & Dubose delve into the latest marketing news and trends, offering valuable insights and analysis for marketers looking to stay ahead of the curve. The panel discusses the potential TikTok ban in the US and the impact it could have on the industry, with marketers preparing contingency plans and exploring alternative platforms. They also examine the implications of Silicon Valley Bank's collapse on marketing, including the potential impact on early-stage martech and ad-tech startups.
In addition, the panel discusses the launch of a new app that allows users to exchange personal data for money, highlighting the business model of ‘zero-party’ data collection and the challenges and opportunities it presents for marketers. Explore the ever-changing world of marketing with the Rival team as they discuss the latest news and trends, offering insights and analysis that highlight both opportunities and fears for marketers.
(00:00) Intro
(01:00) Story 1 - Tiktok Ban in USA cause uncertainty for Marketers
(05:33) BBC to continue using Tiktok for marketing
(07:37) Story 2 - Silicon Valley Bank’s Collapse - How does it affect Marketing?
(09:09) How do we manage our spend?
(12:09) Will Martech startups suffer?
(15:00) Story 3 - New app allows users to exchange data for money
(18:05) Being in control of your data
(20:40) Rants & Raves
Stories mentioned:
1- U.S. marketers prepare contingency plans amid potential TikTok ban
2- How Silicon Valley Bank’s collapse could compound a marketing slowdown
3- New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t
Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.
Watch the video version of this Podcast on YouTube.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Find Eric on LinkedIn and tweet him @efulwiler.
Find Jenna on LinkedIn.
Find DuBose on LinkedIn.
Say hi at media@wearerival.com, we’d love to hear from you.
Data is the cornerstone of digital marketing. When it comes to ethics, it's arguably the most discussed topic -- collection and abuse of data, privacy, tracking, and so on. Stephane and I talk about these problems, but we also talk about what it means for businesses to adopt ethical practices. Is ethical marketing also more profitable for companies? And what if a more ethical approach reduces profit? These questions are not easy in marketing in a real-world environment, where profit is often the only goal and the pressure is strong.
In this episode Mikhail and Ravit talk about potential risks that AI marketing tools present, ethical use of AI tools in marketing, AI in content creation, how to evaluate the ethics of an AI tool, how to avoid making the world worse inadvertently, how to market an AI solution ethically, and more.
Ravit Dotan, PhD is a domain expert in AI ethics, specializing in moving AI ethics from talk to action and working in the private, academic, and non-profit sectors. She is VP of Responsible AI at The AI Responsibility Lab, where she scales and automates responsible AI. She is the Responsible AI Advocate at Bria.ai, where she is building and implementing the company's responsible AI strategy. In addition, she consults, researches, writes, and speaks about AI ethics.
Ravit Dotan's website -- https://www.ravitdotan.com/
Ravit Dotan on LinkedIn -- https://www.linkedin.com/in/ravit-dotan/
Guest Speaker: Louisa Dunbar
Louisa is the founder of a web design agency called OrangeGrove. She has been involved in the webby world ever since leaving university! Design and psychology are her biggest passions! She is figuring out what makes people tick (and click) and do the things they do. I have been following her on LinkedIn and everything she shares is truly valuable.
In this episode, we have an AMAZING talk about neuroscience and how it can influence marketing. We discussed the following topics: 1. What is neuromarketing, 2. Basic principles of neuromarketing that someone can apply to retain existing customers, as well as to acquire new ones, 3. How easy it is to use neuromarketing, 4. What skills someone should have to use neuromarketing theories, 5. How neuroscience, fits into the different stages of the marketing funnel, 6. Trends & innovations in neuromarketing, 7. How easy it is to be ethical in digital marketing and most specifically in neuromarketing.
You can find Louisa via email at louisa@orangegrovedesigns.co.uk
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