marketing for introverts

One for the quiet freelancers.

We're often told that creating a successful business requires us to "just keep putting yourself out there". But what does that mean if you're more introvert than extrovert? Self-promotion can be tough for anyone, but if you're the quiet type, common strategies for sales and marketing can be energy-draining and uncomfortable.

In this episode,  I’m joined by Carmel Finnan, a freelance Communication & Storytelling Consultant. Carmel shares her thoughts on how quiet freelancers can be found by the right clients in a noisy online world.

Our conversation includes:

• Should we even use the word "introvert"?
• Recognising that modern marketing tactics were developed for big personalities and big businesses
• How to manage your energy as an introvert so you can be visible on your own terms
• Marketing options when you don't want to post every day on social media
• Why (and how) you need to build a business that aligns with your personality.

Resources:

Get bonus clips, insights, resources and "15 Minute Actions" in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com

Carmel’s blog post about Marketing for Introverts: https://storydialogue.com/blog/marketing-for-introverts/

Say hi to Carmel:

LinkedIn: Carmel Finnan
Website: https://storydialogue.com/

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

Leave me a voice note on memo.fm/15/

Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

How do you position your value to your dream boss, your dream company, and those key influencers without sounding like you're bragging? And how do you network even if you're an introvert or even if reaching out doesn't come naturally to you? Those are just a few of the questions I discussed in this episode to help you better position yourself for the roles that you want… the roles that you feel you deserve. 

Listen to this podcast to know what strategy leads to those opportunities and offers... and ultimately to your next big role or C-level opportunity.

In this episode, you’ll learn:

• What strategy actually works to convey your value and helps you get noticed by the headhunters and key influencers
• What to do and what to avoid in doing this critical strategy
• How to stand out from other aspirants for the same dream role
• What does "value point system" have to do with landing your dream C-level role
• A simple analogy on how to craft those value points easily
• And so much more...

We’d love it if you write a review and visit becomecxo.com to learn more about how you can earn more money and take your career to the highest level in the tech/cybersecurity industry.