marketing playbooks

Join host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects:

🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks in marketing and why it's crucial to outgrow them for a competitive edge.

💼 Embracing Strategic Thinking: The discussion revolves around the shift towards strategic marketing, emphasizing its essential role in today's landscape.

📊 Building Effective Strategy: Nicky guides us through the steps required to create an effective marketing strategy framework. The conversation also addresses common challenges that marketers encounter when transitioning to a strategic mindset.

Tune in to this episode and elevate your marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned marketer or just beginning your journey, this episode offers actionable tips and inspiration to help you excel in the ever-evolving marketing arena. Don't miss out on valuable insights that can reshape your marketing approach.

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B2B marketers will be all too familiar with the concept of a playbook, often positioned as a silver bullet solution for achieving growth and driving greater results.

But, in order to be effective, this week’s guest believes you have to create your own playbook specific to your business, your product, and your target audience.

In this podcast, Nick Roberts talks to Matt Dodgson about how B2B marketers can - and should - develop their own unique playbooks to achieve success.

They cover;

• Why marketers are obsessed with playbooks
• The downsides of following someone else's playbook
• What metrics to find out before creating your own playbook
• How to decide on what channels to use 
• How to balance repeatability with experimentation
• The marketing tech stack Nick suggests to help you build and measure a playbook  

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.