What the smartest marketing scientist Mike Sagar thinks about customer success, data and more (Rerun)
When Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups.
The lessons learnt from Mike’s extensive experience through the startup life, starting from the US and now in Australia, will teach you the connection between data and marketing strategy, what customer success looks like and why you need to connect your CRM and marketing automation tools as soon as you kick off your business.
Additionally, Mike also shared the story of the similarities between coaching his son’s football team and coaching his marketing team. Let’s delve into it!
What you will learn in this episode
- Why data is so important for your business
- How gamification can lead to data capture opportunities
- Mike’s definition of customer success
- Connecting the data with your marketing strategy
- Make sure that your applications, front end systems, CRM and marketing automation tools are connected straight out of the gate.
- Why progressive profiling can get the right information at the right time from your customers
- Why you need to invest in business intelligence
- Similarities between coaching a football team and coaching a marketing team
- When expanding your business into new international markets > always read history books for that region.
Resources mentioned
- Pawssum
- Siteminder
- 90% of the world’s data was created in the last two years.
- Tableau
- Stripe
- Airpods
- Atlassian
Book Recommendations
What business would you build on Mars?
It kind of goes back to the fact that our society now is so much built on growth, and we talk about GDP, and there's nothing around climate change, and all the things that are basically we're not exactly doing very right by the world at the moment. So, you go to a new world, fundamentally shift. I like to see a blend of the communal sharing of a company as opposed to just the fact that it's sheer growth, and there's a few people at the top. So, there was a company out of the US. I think it's Chobani. It's a yogurt brand. Once they went public, they shared with every single employee, they all became big shareholders in the company. So, if I go to Mars, I would literally probably do something around mining and terraforming. But every person involved would have a huge share of that company because if you could reset what accompany means, I would completely reset it to where everyone's got to share, we grow, but it's a completely different mindset.
Reach Mike here:
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