marketing teams

On this week's episode, our host Alex Price is joined by Caitlin Allen, VP of Marketing at OpenComp.  Listen as they discuss building high performance marketing teams based on Caitlin's vast experience in the marketing industry working in a variety of B2B businesses and team structures.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Paul Guyardo, President and CEO of Fetch, joins us in this episode so share his wisdom and valuable lessons in Marketing.   An expert at growing B2C businesses Paul has successfully overseen billions of dollars in growing companies through his innovative marketing strategic and wise business acumen.  

Paul generously shares his core leadership strategies for career growth and provides hard earned advice for up-and-coming marketing leaders. It's an episode packed with marketing tips you don't want to miss.

For marketing teams to succeed, there needs to be a companywide consensus and understanding. This requires active communication and education across teams to ensure all departments not only understand the end goals, but the roles each team play in getting there. Shamir Duverseau, Co-Founder of Smart Panda Labs, shares his thoughts on how his company helps organizations balance data and know-how to achieve unique digital outcomes.

Tune in to learn:

• (02:18) The origins of Smart Panda Labs
• (09:33) Shamir’s perspective on actionable data
• (13:05) The biggest disconnects between marketing and IT
• (20:26) Key advice for CMOs

Mentions:

09:39 Shamir’s SiteSpect Article - https://www.sitespect.com/use-customer-data-to-improve-the-digital-customer-experience/

15:54 Google Analytics

15:55 Adobe Analytics

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access

The future of marketing is agile. This past year, the number of firms that went agile surpassed the 50% mark. In this episode, George Brooks is joined by Andrea D. Fryrear, co-founder of AgileSherpas, to discuss how agile has found its place in the marketing world, and how organizations can prepare for the shift. 

Today we're excited to welcome Jason Bradwell onto the FINITE B2B marketing podcast. Jason is Senior Director, Group Product Marketing and Communications at Deltatre, a technology business providing solutions to the sports and entertainment industry.

Alex is talking to Jason about marketing through an acquisition, which is a really niche but interesting subject. The technology landscape moves quickly, with companies being acquired regularly and Jason shares some great tips on marketing during an acquisition based on some first hand experience. 

Jason also runs his own podcast, B2B Better as well as a B2B marketing newsletter that he publishes weekly called B2B Bite. Follow Jason on Twitter at @JasonRBradwell.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community.

Michael King

LinkedIn:

https://www.linkedin.com/in/michaelkingphilly/

Website:

https://ipullrank.com/

Instagram:

https://www.instagram.com/ipullrank/

Facebook:

https://www.facebook.com/ipullrank

Twitter:

https://twitter.com/iPullRank

My social media links:

Podcast:

https://podcast.app/day-in-day-out-p832991

Instagram:

https://www.instagram.com/muui23

LinkedIn page:

https://www.linkedin.com/company/day-in-day-out-podcast/?viewAsMember=true

YouTube:

https://bit.ly/2UVszCm