marketing tools

Life is never simple in sales. First, you struggle to connect with the right people. Then, when your leads start rolling in the challenge becomes more of a memory game. As your leads mount, it quickly becomes overwhelming.

But if you’re managing your contacts using a CRM like HubSpot, it doesn’t have to be.
In today’s episode, we look at how to add structure to the sales process and how to create a pipeline for managing your leads.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): 

demodia.com/brandscript-worksheet

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

In a world where we receive so many emails, many feel like newsletters have passed their prime. And maybe they are right.. Or are they?

In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something that your subscribers will want to read. We'll show how to turn this often wasted opportunity into something that will excite your contacts and get them clamouring for more.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): 

demodia.com/brandscript-worksheet

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

In order to make sales, you need to stay top of mind. And doing so means staying in touch with the leads you’re working and the customers you already have. All those repetitive follow-ups take time, and when you’re already busy, it’s tedious. That’s where automation comes into play.

In today’s episode, we look at how to use automated emails to move forward sales conversations and nurture customers, meaning you can stay top of mind without the grind.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): 

demodia.com/brandscript-worksheet

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

It's no secret that our inboxes are battlegrounds, where hundreds of emails compete for our attention every day. When you’re relying on email to grow your business, though, the question is, how do you make your email stand out?

In today’s episode, we’re going to take a closer look at the storytelling in emails. It is not just about weaving a narrative; it's about creating a connection with your audience. The goal is to turn your emails from promotions and announcements into stories that resonate, engage, and compel your readers to act.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): 

demodia.com/brandscript-worksheet

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

This week Katie welcomes the dynamic Laricea Ioana Roman-Halliday to the “Marketing In the Madness” hot seat 🔥

Laricea is a seasoned Head of Marketing in EComm Fashion at Boohoo and the gambling realm of Party Casino, plus author of “A Brand’s Purpose…Less Unicorn, More Zebra” 🦓 

Laricea unravels her extensive career and experience working with major brands and curating and groundbreaking marketing campaigns under the pressure of small budgets and limited resources - providing crucial tips for navigating the 2024 Marketing Landscape. 

In this episode you’ll learn:

💰 How to thrive amid tighter budgets and limited resources

📈 The best tools and platforms to track marketing performance 

🚀 How to build profitable brands with purpose

🦸‍♀️ How to overcome imposter syndrome 

This episode is a roadmap for marketing professionals seeking fresh perspectives, innovative strategies and progression. Tune in now! 🎙

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

If you work in B2B,  startups, or are in the process of launching a business, Personas and Contact Lists are the starting point for crafting and identifying the heroes in your personalised brand stories. So we thought, what better opportunity than this to coach you through this process?

In today’s episode, we’re going to take a closer look at the heroes within your stories and discover how to find the right people in the room. We talk about personas within your contact database and see how to use them to identify which hero to invite into which story.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): 

demodia.com/brandscript-worksheet

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

How much time and money do you waste each day just doing sales and marketing "stuff"? When everything takes so much effort to do, and you do not know whether or not it's working, many small business leaders just give up.

But there is a simple technical solution to reach your ideal customer that doesn't cost as much as you might think. Today Simon Harvey and Daniel Kleber are going to look at one of the tools that you can use to implement that. HubSpot is one of the modern customer engagement tools that you can use to simplify your sales and marketing and track its success. And it does way more than you think.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): 

demodia.com/brandscript-worksheet

---

Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

The truth is no one is an “expert” when it comes to AI. At least not yet. But some people, like Martin Waxman, have dove head first into the deep end of Artificial Intelligence and they’re learning as fast as they can so we can copy their homework. In this discussion Martin shared with us the steps he takes to implement new tools in digital marketing, what big mistakes to avoid and we got creative about what we think the future of AI might look like. (it has something to do with cookbooks and magic!) He shared TONS of resources that we’ll link here. If you have any questions you want to pop into the chat head over to YouTube or LinkedIn and ask away!

Notes:

10:41 How to pick good AI tools 

16:46 Applying AI to large corporations 

17:45 Steps to implement AI in marketing 

18:10 Biggest mistake to avoid 

30:20 The future of AI 

40:33 Resources for learning AI

If you loved this episode you should check out this episode ChatGPT 101 With Dave Birss

Links:

Connect With Martin On LinkedIn Here

Martin’s Course, Generative AI For Digital Marketers

AI Tools:

HyperWrite for marketing or communications

Bing Create for creating images from text

PI app

Newsletters:

Ethan Mollick’s newsletter - One Useful Thing

Martin’s Digital Marketing Trends Newsletter

Axios HQ

Eliezer Yudkowsky

Future Of Marketing Institute

Podcast:

Lex Fridman’s Podcast

Books:

Life 3.0 by Max Tegmark

If you enjoyed today’s episode, please:

1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today’s episode.

2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!

3.) Leave a positive review (shameless, but someone’s gotta say it right?!)

4.) Subscribe for new episodes every Tuesday on your favorite podcast app.

Connect with Kim over on the socials!

• Instagram + TikTok: @kimkaupe
• LinkedIn: https://www.linkedin.com/in/kimkaupe

Learn the simple and affordable tech you can use in your coaching business.

In this episode, we'll dive into some of my recommended tech tools that you need to grow your coaching business without breaking the bank. Don't let technology overwhelm you – from scheduling seamless coaching sessions to creating captivating graphics – these tools are designed to simplify your processes and elevate your coaching experience. Let your expertise shine while technology takes care of the rest!

Welcome to the Life Coach Business Building Podcast! Join me as I teach you simple (organic) strategies to gain more paid clients in your life coaching business. From designing, pricing, and selling your coaching offers, I have it all covered. My goal is to inspire you to take simple, consistent action to grow your coaching business. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you!

 👉 Create a profitable business that looks good and sets you up to be respected through the Fast Track Business Building Boutique Program 

👉 Check out my FREE Canva Workshop and learn how to create stunning graphics for your coaching business!  

Let’s Connect!

Instagram: https://www.instagram.com/debbieshadid/

Facebook: https://www.facebook.com/debbieshadid

YouTube: https://www.youtube.com/@debbieshadid/

Episode 58: How To Build an Extraordinary Marketing System for your Accounting Practice

“The more marketing you do, the less you need to sell.” - Ed Chan

While most of your business revenue depends directly on the strategic ideas you implement in providing your services, it also depends on your popularity as a company. 

By the company's popularity, we are not referring to just being known among your circle and acquaintances. Basically, your accounting firm needs more visibility and awareness about the services you provide. 

In this episode of The Wize Guys Podcast, Ed Chan, Tim Causbrook, and Thomas Sphabmixay discussed how Accounting business owners can build an extraordinary Marketing system to reach more leads without leaving them as a prisoner of their practice.

Timestamps:

0:00 - Intro

0:34 - The difference between marketing and sales

1:47 - Good marketing leads to great sales

4:17 - The importance of consistency and persistency

6:51 - Is partnership a good idea?

Quotations:

"Marketing is about building awareness. Building awareness of your brand and building awareness of the products that you sell." - Ed Chan

"It's not just about someone buying something from you today, but it's about building up that prospective database that potentially can buy from you in the future."  - Ed Chan

"The biggest thing is consistency with marketing. They are the absolute key because if you stop the marketing, it's so much harder to get it going." - Jamie Johns

USEFUL LINKS:

• Message us to get a copy of the Sales VS Marketing Guide: ​​https://m.me/claudiawize/
• Download FREE eBook: The Accountant's 7-Hour Workweek Playbook

GET IN TOUCH!

Website: www.wizementoring.com

Facebook: https://www.facebook.com/wizementoring/

Twitter: https://twitter.com/wizementoring

Linkedin: https://www.linkedin.com/company/wizementoring/

Instagram: https://www.instagram.com/wize.guys/?hl=en

Email: support@wizementoring.com

Download the full transcript here.

________________
PS: Whenever you’re ready… here are the fastest 3 ways we can help you transform your accounting/bookkeeping practice:

1. Join 40,000+ subscribers to our transformation Friday tips – Every Friday, our Wize Mentor and Thought Leader of the Year, Ed Chan will send one actionable insight from his experience of building a $20 million accounting firm that still runs without him – Subscribe here

2. Download one of our famous Wize Accountants Growth Playbooks – Our FREE Playbooks on how to build and scale your firm are more valuable than most PAID business coaching programs! See for yourself – Download here

3. Join the waiting list for a free login to the world's best accounting business intelligence software for scaling your firm. Take a look at the app we use to build our own $10million firm in just 7-hours a week – Get a FREE login here

Successful companies must prioritize their marketing strategies to stand out in today's fast-paced and highly competitive business landscape. Whether you're an entrepreneur, a small business owner, or a seasoned marketer, understanding the core principles of modern business ownership is crucial to achieving long-term success. In this episode, Jeff Smith shares his insights on understanding your target audience, crafting a solid brand identity, and leveraging the latest marketing tools and techniques to drive growth and profitability.

What you’ll learn:

• How do you view your business
• Things to consider when building brands
• Advantages of organic marketing
• Learning the market differentiator
• Importance of allowing the customer to tell their story/experience

How to get involved:

If what you heard resonated with you, you can find Jeff on Instagram, Facebook.

And don’t forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word! 

If what you heard resonated with you, you can find Jeff on Instagram, Facebook.

If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169.

And don’t forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word! 

In this episode, I'm answering your questions! We're talking about everything from email metrics to e-commerce metrics to content in the new year to content pillars to must-have marketing tools. I think you're going to love this one!
____________________

MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/147

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

In this episode I speak with Kianga Daverington, Managing Partner at Acre of America and ACRE DAOs, on using the application of distributed ledger technologies to scale impact investing.

Kianga is the Managing Partner at Acre of America Partners LP, a Hudson Valley, New York impact investment firm focused on the application of distributed ledger technologies to solve problems for rural communities.

ACREinvest is their new blockchain venture focused on creating compelling Web3 infrastructure, virtual network services and social incentives for DAOs and other peer-to-peer permissionless stakeholders. They recently launched ACRE DAOs, a Web3 portal for a decentralized impact investment club and its related community ERC20 token: ACRE Impact.

The mission at ACREinvest is to regenerate the way capital markets work & for whom.

Kianga's legal career began as a Corporate Associate at Cravath, Swaine & Moore LLP in New York City after graduating from Spelman College and Yale Law School. In later in-house roles she supported the fixed-income derivatives, FX, derivatives prime brokerage and energy trading businesses at Goldman Sachs, and derivatives and physical commodities trading at Lehman Brothers.

When Lehman collapsed in 2008, Kianga left Wall Street and founded a new media (internet and social media) communications business for the arts. Her work included a curatorial and experimental exhibitions program, Kianga Ellis Projects, featuring emerging artists who were commenting on technological change or using digital technology in their practice.

After returning to the law in 2014, she founded a boutique derivatives and commodities trading law firm, Daverington PLLC, and began focusing full-time on the crypto assets and distributed ledger technology sector in 2017.

Follow Grant on Twitter and LinkedIn

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In episode I speak with Prince Constantijn Van Oranje, Special Envoy for TechLeap, on connecting startups, investors and community builders to create a thriving Dutch startup ecosystem.

Prince Constantijn is Special Envoy for TechLeap and co-founder of Startup Fest Europe, as well as Director of Digital Technology and Macro Strategy at MAP in London. He was also a member of the ' High Level Group of Innovators ', a group of 15 independent members that advises the European Commission on innovation and entrepreneurship.

The Prince started his working life at the Cabinet of the Commissioner of the European Commission, H. van den Broek. After this, the Prince completed an MBA course at INSEAD in Fontainebleau and did an internship at the International Finance Corporation in Washington DC. He then worked as a strategic business advisor at Booz Allen & Hamilton in London and as a policy researcher for RAND Europe in Leiden and Brussels, where he later became head of the Information Policy and Economics Team.

From 2003 to 2008, the Prince also worked as a European communications advisor at the Ministry of Foreign Affairs.

In 2010, the Prince made the transition to the European Commission, first as an advisor and later as Deputy Chief of Cabinet, and Chief of Staff to Vice-President of the European Commission and Commissioner for Digital Agenda.

In 2017 Prince Constantijn and Princess Laurentien founded the ANBI Number 5 Foundation with the mission to connect people who are committed to innovation that contributes to an inclusive, just and sustainable society.

About TechLeap

Techleap.nl helps quantify and accelerate the tech ecosystem of the Netherlands. Creating the optimal climate for tech companies to scale with programs and initiatives for improving access to capital, market and talent.

Check out:

ImpactInvestor.io - Discover impact investors from around the world.

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In this bonus episode, I speak with Ruben Harris, Founder and CEO of Career Karma, on using Software Development Bootcamps to re-skill America and make high paying tech jobs accessible to all individuals and communities.

Over the past couple of years, Ruben has worked with academics, organizers, politicians, and union leaders at Hustle, Honor and AltSchool focused on improving their personalized outreach, healthcare and education.

Ruben began his technology career working in Partnerships and Sales after writing a viral blog post called Breaking Into Startups about how moved to San Francisco without a job and landed a position 3 weeks later.

After receiving thousands of e-mails asking how to break into tech, Ruben Co-Founded the Breaking Into Startups Podcast to demystify the process, resulting in a social media reach of ~3 million people, 200,000+ downloads, 10,000+ website visits per month, over 100+ reviews on iTunes, a Facebook Community of 10,000+ people, and invitations to be a Contributor for TechCrunch and Black Enterprise.

Prior to working in tech, Ruben worked as an Investment Banker focused on Food, Consumer, and Retail companies in Chicago and Atlanta. As a member of the Chicago Council on Global Affairs, he recruited others to focus on issues related to food security, climate change, and agriculture.

Career Karma is a member of Y Combinator's 2019 class and since then has been helping people that want to become software engineers by matching them with the right coding bootcamp and supporting them throughout their careers. Hundreds of millions of people will need to change jobs in the coming years. Career Karma gives them a placement quiz and gets them accepted at coding bootcamps and other training programs. With income-sharing agreements growing in popularity, plenty of job skill providers will be willing to pay to enroll the highest potential students.

Another epic initiative by Ruben and his team is their current Reskill America campaign. Covid - 19 has left over 42 million Americans without jobs over the last few weeks — disproportionately impacting low - income communities, women, and people of color.

The company is partnering with Diversity & Inclusion leaders and organizations to leverage the platform towards raising over $500,000 and giving away thousands of laptops to these communities impacted by Covid-19.

Mentioned in this episode:

State of the Bootcamp Market Report 2020

Income Share Agreements (ISAs) – State of the Market 2019

FlockJay

SVAcademy

Kapor Center

Listen to more Causeartist podcasts here.

Check out:

ImpactInvestor.io - Discover impact investors from around the world.

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In this bonus episode, I speak with Elizabeth Yin, Co-founder of The Hustle Fund on changing the landscape of traditional venture capital and opening up access to aspiring founders.

If you enjoyed this episode, don't forget to subscribe, review, and share this podcast!

Elizabeth Yin is a co-founder and General Partner at Hustle Fund, a pre-seed fund for software entrepreneurs. Previously, Elizabeth was a partner at 500 Startups where she invested in seed stage companies and ran the Mountain View accelerator. In a prior life, Elizabeth co-founded and ran an adtech company called LaunchBit (acq 2014). Elizabeth has a BSEE from Stanford and an MBA from MIT Sloan.

Elizabeth has reviewed over 20k startup pitches from around the world in the last few years and has helped numerous portfolio founders raise hundreds of millions of dollars. Her work and writing on startup fundraising has been featured in numerous publications including TechCrunch, Forbes, Huffington Post, BetaKit, and more.

The Hustle Fund invests in pre-seed rounds. Not seed. Not post-seed / mango seed. Pre-seed. As their mantra states - "We invest in hilariously early startups". The Hustle Fund's first check is usually $25k unless the team has worked with the founder before. Most of the time, founders can expect to receive a response from the team between 24 and 48 hours after having a call.

Listen to more Causeartist podcasts here.

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