marketingagency

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is Customer Relationship Management (CRM) systems. These programs are so much more than simple customer contact databases. With the right CRM you can track marketing campaigns, sales processes, invoicing, customer service needs, and more. 

00:00 – Introductions and overview.

01:04 – Developers Desk: Connecting your CRM to your website and customization.

03:41 – The Corner Office: When is the right time to look into a CRM system?

07:51 – Roundtable: Today we welcome Lidiane Mocko from CRM Growth Strategy. We spoke about how CRMs work, why they’re so important, some pitfalls to avoid, and what to look for when you’re ready to begin using one. We also share our favorite digital tools and applications.

38:22 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? 

Links mentioned in the show:

WordPress - https://wordpress.com/

HubSpot - https://www.hubspot.com/

OptinMonster - https://optinmonster.com/

ActiveCampaign - https://www.activecampaign.com/

Salesforce - https://www.salesforce.com/

Zapier - https://zapier.com/

Clockify - https://clockify.me/

Calendly - https://calendly.com/

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Lidiane Mocko 

CRM Growth Strategy 

lidiane.mocko@crmgrowthstrategy.com

https://crmgrowthstrategy.com/

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is TLDs – Top Level Domains. Historically there were only a few choices like .com, .net, .org, .gov. But now there are over 1000 domains you can choose from. In this episode, we talk about when, how, and why to use various domains, what other options you have, and some things to be careful of.

00:00 – Introductions and overview.

01:35 – Developers Desk: How to spot scams that are trying to dupe you into switching your domain registrations.

05:47 – The Corner Office: Is your domain name considered intellectual property? You may be surprised.

11:27 – Roundtable: Benjamin Wilson from Deliverypath joins us today to talk about the various ways creative agencies can use domain names as a branding tool. Do you really have to register with multiple domains? Maybe. But there are other options. We also share our favorite digital tools and applications.

38:27 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? 

Links mentioned in the show:

“Four Domain Trends to Expect in 2023“- https://www.inc.com/inc-masters/four-domain-trends-to-expect-in-2023.html

ICANN - https://www.icann.org/

Google Domains - https://domains.google/

MxToolbox - https://mxtoolbox.com/

WP Engine - https://wpengine.com/

Internet Archine - https://archive.org/

Dig - https://toolbox.googleapps.com/apps/dig/

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Benjamin Wilson

Deliverypath Wireless, LLC

ben@deliverypath.com

https://deliverypath.com/

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is about attracting the right employees to your company. Post-Covid, people are looking for more than just a paycheck. You now have to recruit employees with the same focus as you do with attracting new customers. 

00:00 – Introductions and overview.

01:08 – Developers Desk: Why your contact form may be the most important thing on your website. 

05:23 – The Corner Office:  What is the difference between an employee and a contractor, when should you deal with one or the other, and what laws are you breaking if you treat a contractor like an employee?

15:16 – Roundtable: Michael Cinquino, from SoHo Creative Studio, joins us this week to talk about companies needing a strong employee value proposition. What attracts potential employees to your company, and what repels them? We also share our favorite digital tools and applications.

40:08 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? 

Links mentioned in the show:

Google reCAPTCHA v3 - https://www.google.com/recaptcha/intro/v3.html?ref=techmoon

How the IRS Determines Independent Contractor Status - https://www.thebalancemoney.com/how-the-irs-determines-independent-contractor-status-398618

The Employer Toolkit - https://www.sohocreativestudio.com/employer-toolkit

NH Union Leader Article “Hiring is the New Marketing” - https://www.unionleader.com/news/business/ask_the_expert/ask-the-expert-hiring-is-the-new-marketing/article_3e31d087-c99e-5de0-a8da-1981f41ee204.html

Sharp Careers - https://business.sharpusa.com/Careers

Jotform - https://www.jotform.com/

Jotform Smart PDF - https://www.jotform.com/products/smart-pdf-forms/

Canva - https://www.canva.com/

Vidyard - https://www.vidyard.com/

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Michael Cinquino

SoHo Creative Studio

michael@michaelcinquino.com

https://www.sohocreativestudio.com/

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies.

This week, the topic of the show is asking about the responsibility of communication when it comes to creative clients. 

00:00 – Introduction and why communication is so important for creative agencies.

01:38 – Developers Desk: Discussion about the introduction of Google Analytics 4 and why it’s important to upload Google Tags Manager first.

06:25 – The Corner Office: Why having a human answering your phones is imperative for client communications and customer service.

18:34 – Roundtable: We speak with special guest Patrick McLean on the responsibilities creative agencies owe their clients when it comes to communications. We also share some of our favorite business apps and programs.

40:08 – Wrap Up: Reviewing everything we covered today.

If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? 

Links mentioned in the show:

Patrick’s Article - Creative Responsibility Beats Creative Freedom - https://reinforcements.substack.com/p/creative-responsibility-beats-creative

Google Analytics - https://analytics.google.com/

Google Tag Manager - https://tagmanager.google.com/

Tag Assistant Legacy - https://chrome.google.com/webstore/detail/tag-assistant-legacy-by-g/kejbdjndbnbjgmefkgdddjlbokphdefk

Grasshopper - https://grasshopper.com/

Grammarly - https://www.grammarly.com/

Keynote - https://www.apple.com/keynote/

Dropbox Paper - https://www.dropbox.com/paper/start

Bear - https://apps.apple.com/us/app/bear-markdown-notes/id1016366447

Ulysses - https://apps.apple.com/us/app/ulysses-writing-app/id1225570693

Contact information:

Darryl Parker

Parker Web

darryl@parkerweb.com

https://www.parkerweb.com/

Merrill Loechner

Smith Douglass Associates

mll@smithdouglass.com

https://smithdouglass.com/

Caleb Parsons

Parker Web

caleb@parkerweb.com

https://www.parkerweb.com/

Patrick McLean

Reinforcements, Inc.

https://www.sendreinforcements.com/

Sometimes, marketing agencies and clients don’t connect well. That can create some real horror stories… One of Gabe’s new clients came with a tale to tell about how their former marketing agencies didn’t work out. 

Watch this episode now to learn more and avoid walking into some horror stories of your own! 

#Horror #Marketing #MarketingAgency 

Do you want to see the marketing plans Gabe talks about in this episode? Just follow this link! 

https://businessmarketingengine.com/services-page/ 

And enjoy tomorrow’s morning cup of coffee with a live episode of The Engine Builder’s Show at 8 A.M. ET. 

https://www.facebook.com/gabearnold333 

For more lessons from Gabe and his team at Business Marketing Engine, follow our social media accounts! 

Facebook: https://www.facebook.com/BusinessMarketingEngine             

LinkedIn: https://www.linkedin.com/company/business-marketing-engine          

Instagram: https://www.instagram.com/businessmarketingengine

Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! 

Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie describes what Camping World is doing to empower this movement!

Camping World provides amazing tools for influencers already immersed in the life with roll outs such as collaboration tools and affiliate programs, while total newbies can benefit from services like RV Rentals and/or Leases while getting started.

Tune in to learn more about Camping World’s unique approach to influencer collaboration and what they are doing to help new enthusiasts test the waters of RV life!

A few words about Melanie:

Melanie Richtman is the Senior Community Relations Manager at Camping World, where she handles influencer partnerships, affiliate marketing, and corporate social responsibility efforts alongside her amazing team. Prior to working at Camping World, she spent several years working for PR agencies in the lifestyle and travel space, mostly focusing on influencer marketing and social media. She currently resides in Savannah, GA.

Website

Follow on Melanie on Social

Twitter @mkrichtman

https://www.linkedin.com/in/mkrichtman

To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version. 

Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights

https://www.instagram.com/socialstandard_/?hl=en

https://www.facebook.com/thesocialstandard12/

https://www.linkedin.com/company/10697664/admin/

https://www.tiktok.com/@thesocialstandard?lang=en 

http://www.sostandard.com/blog/

This week’s guest is our new friend, Marcel Krawczyk.  Marcel is the founder of a remote marketing agency named Little Jack Marketing.  Marcel has been in marketing under the Little Jack banner for the past ten years, with employees in Chicago and across Europe.  He is from Oak Park but currently lives in Croatia.  We spoke about creating and staying consistent with content, using it to build a brand, and the challenges of leading a multi-national team.  

Follow Marcel:

LinkedIn: https://www.linkedin.com/in/marcelakrawczyk/
Instagram: https://www.instagram.com/marcel.littlejackmktg/

Follow Little Jack Marketing:

Website: https://www.littlejackmarketing.com/littlejackmarketing/
LinkedIn: https://www.linkedin.com/company/little-jack-marketing/about/
Instagram: https://www.instagram.com/littlejackmarketing/

Are you an intrepid explorer with your own story world? You should be a guest on Story World Explorers! Connect with us here: https://clovispointcm.com/be-a-guest